/PRZWT/SHANGHAI, March 19, 2024 - (Shanghai, March 16, 2024) As running becomes more and more people's daily life, the needs of runners are also changing. Adidas actively listens to the feedback of runners and continuously enriches the product matrix through technological innovation to meet the needs of different runners for sports equipment. Adidas recently launched the "SUPERNOVA Superstar Movement" series, and launched two daily jogging shoes, SUPERNOVA RISE and SUPERNOVA ETERNO, looking forward to bringing runners a more comfortable running experience.
From March 16th to March 18th, Adidas held the "SUPERNOVA Superstar Movement Comfort Camp" activity at the adidas RUNBASE runner base located on the Binjiang in Xuhui, taking the running lifestyle as the starting point to create a comfortable experience for runners and media partners at different sensory levels. Wearing SUPERNOVA RISE running shoes, everyone can fully feel the relaxation and pleasure of body and mind through body perception, easy jogging, aromatic healing, sports stretching, healthy hot drinks and other links.
The event opened with the SUPERNOVA Superstar Motion series. Guests put on the SUPERNOVA RISE running shoes in the gift box to feel the comfortable support from beneath their feet. Adidas teamed up with professional sports smart wearable equipment brand Garmin Garmin and aromatherapy brand 15 ESSENTIALS to bring runners a rich wearing and healing experience, guiding everyone to let go of the pressure on pace and mileage, pay attention to their breathing and heart rate data, open their senses, and start easily in the aroma.
"SUPERNOVA Superstar Movement Comfort Camp" invited shared healing artist Wang Zhongsheng to bring a sensory healing workshop. Before the run, he took the runners to bask in the sun, establish a connection between the senses and the body and mind, and learn how to better coordinate various parts of the body during the running process. Then, under the leadership of the AR runners, the guests started a 3-kilometer jogging, with the riverside scenery accompanied by spring, experiencing the smooth transition of SUPERNOVA superstar running shoes every step in a relaxed atmosphere.
The deep stretching after the run helped the runners relieve fatigue, and the rehabilitators from our partner Youfu Stretching made the runners fully relaxed through professional guidance and on-site stretching services. The self-made experience of essential oils at the event site and the continuous supply of mellow oat milk at the hot drink energy supply station supported by OATLY further enriched the overall experience of the event.
"SUPERNOVA Superstar Comfort Camp" is a comfortable experience for daily runners and an opportunity to meet and communicate with everyone. Adidas actively invites on-site participants to try on SUPERNOVA superstar running shoes and leave feedback. By listening, testing, improving, and then repeating these three steps, we can better provide the support runners need.
The Xuhui Binjiang adidas RUNBASE Runner Base, where the event is located, integrates three functions of experience, social interaction and training. For many years, it has continued to provide runners with a variety of services such as trying on running shoes, storing clothes and changing clothes. For more running information, adidas RUNNERS running community activities and member benefits, please search for "Adidas Member Center Mini Program" on WeChat and enter the relevant event page to understand.
SUPERNOVA Superstar Motion Series - SUPERNOVA RISE and SUPERNOVA ETERNO are now available across the board. Welcome to adidas retail stores to try them on, or log in to the official adidas APP app, adidas official WeChat Mini Program, adidas official mall for more details.
About Adidas Running
Adidas Running focuses on developing innovative technologies to help runners improve their sports performance. Its BOOST technology launched in 2013 has not only influenced the running industry, but also consolidated Adidas' position in the running category. Today, Adidas has launched a series of excellent professional running shoes for runners around the world, such as ADIZERO, ULTRABOOST, SUPERNOVA, adidas 4D and other products, which bring runners a good running experience. For more Adidas running information, please follow @adidas and @adidasRunning on Sina Weibo, or follow the official WeChat account of adidas.
About Adidas Runners
A global running community based on a love of running and shared values. Runners of different backgrounds, races, and genders engage in meaningful conversations and interactions here, and are committed to making valuable contributions to life and running culture.
About adidas RUNBASE
Adidas RUNBASE, as the first year-round public welfare running base in China, officially settled in Xuhui Binjiang in 2015. It provides free running shoe rental, free running comprehensive courses, and a series of runner services such as clothing storage, changing, and emergency medical care for the majority of runners. RUNBASE includes three functional areas of experience, social networking, and training. It operates from 8:00 to 21:00 every day, all year round.
