/PRZWT/BEIJING, September 6, 2024 - After launching the classic running shoe collection "SUPERNOVA" for jogging in March 2024, SUPERNOVA RISE is back in August with a new color scheme designed to give runners a more comfortable jogging experience while adding new colors to their running clothes.
Test, listen, improve, this is what Adidas has been repeating throughout the brand's 75-year history. The Adidas product team listens to runners' feedback and needs, striving to bring runners a more comfortable jogging experience. Supernova was first introduced in 1997 and then reinvented in 2024. The shoe features a new supercritical midsole technology and torsion resistance system, designed to provide the best comfort and stability, striving to help runners improve their running experience.
Since the product was released, Adidas has continued to improve the "SUPERNOVA Superstar Motion" family matrix. With the upgrade of cushioning support technology, the "SUPERNOVA Superstar Motion" family launched SUPERNOVA PRIMA in July this year, which is more suitable for heavy weight people; and the upcoming SUPERNOVA GTX with GORE-TEX ® upper and CONTINENTAL ® Continental outsole to help runners cope with weather changes calmly. The continuous improvement of the Adidas "SUPERNOVA Superstar Motion" running shoe family reflects the brand's emphasis on jogging people and is committed to bringing more runners a comfortable running experience and enjoying the fun of running more easily.
SUPERNOVA RISE Superstar Running Shoes | Built for Jogging
Adidas SUPERNOVA RISE Superstar running shoes are specially designed for jogging. The product is equipped with "DREAMSTRIKE +" supercritical midsole foam, which is inspired by the "LIGHTSTRIKE PRO" midsole used in the ADIZERO series. By adjusting the density of the foam to balance the flexibility and support, it brings a comfortable foot feel. The "DREAMSTRIKE +" midsole complements the ergonomic "bionic support plantar paw" embedded in the outsole of the running shoe, which is designed to accurately support different parts of the sole of the foot, making every step of the runner smoother.
The new color scheme of SUPERNOVA RISE is now available. Welcome to adidas retail stores to try it on, or log in to the official adidas APP app, adidas official WeChat Mini Program, adidas official mall for more details.
The AR running course for beginner runners will be launched in Shanghai Xuhui Binjiang adidas Runners in September, and will be launched simultaneously in Beijing, Guangzhou and Chengdu. Welcome to register through WeChat search for "Adidas Member Center Mini Program". For more adidas Runners event information, please follow the official Xiaohongshu and WeChat Channels "adidas Runners".
About Adidas
As a world-renowned sporting goods company, Adidas is headquartered in Germany. With the original intention of "changing lives through sports" and the mission of "becoming the best sports brand in the world", it continues to enhance its brand reputation and create a unique and sustainable consumer experience. Greater China is one of Adidas' three global strategic markets. Shanghai and Beijing are listed among the company's 11 key cities worldwide. Adidas entered the Chinese market in 1997 and currently has nearly 8,000 employees in China and nearly 8,000 stores in major cities across the country. Adidas will continue to deepen the Chinese market, meet the diverse needs of Chinese consumers, and contribute to the improvement of sports performance and quality of life for the people.
About Adidas Runners (AR for short)
Adidas Runners is a running community platform carefully created by Adidas for runners around the world. From London, Berlin, New York, Tokyo, Paris to Beijing, Shanghai, Guangzhou, Chengdu. Adidas hopes to use this community platform to give runners a new running experience from the dimensions of professionalism, diversity, high frequency and urban characteristics. Adidas Runners believes that through the power of sports, friendship and focus, runners with different training backgrounds and cultural backgrounds will improve themselves and achieve personal growth.
