/PRZWT/SHANGHAI, March 13, 2025 - On March 11, the China International Fashion and Apparel Fair (CHIC) Spring Exhibition opened at the Shanghai National Convention and Exhibition Center. As an annual event of China's clothing industry, the CHIC Spring Exhibition attracts top brands, industry elites and professional buyers from all over the world. In response to the call of the Guangzhou Council for the Promotion of International Trade, the Guangzhou Baima Clothing Market joined hands with its "8 + N" high-quality brands to participate in the exhibition in the form of "Guangzhou Famous Products · National Tour", focusing on the display of Guangzhou famous products, polishing the golden signboard of Guangzhou's fashion capital, and creating a fashion feast with both visual and commercial value.
On the first day of the exhibition, many government leaders and industry guests visited the White Horse Pavilion for guidance. They had a deep understanding of the "exhibition hall docking + intelligent selection + cross-border trade" three-dimensional exhibition and sales model pioneered by White Horse, and highly praised Guangzhou White Horse for its exemplary role in the professional market.
Guangzhou Baima has actively implemented these policy orientations, demonstrating outstanding innovation achievements and development determination at this Service Expo.
Quality builds foundation, supply chain brands lead new trends
With the continuous improvement of consumers' demand for personalization and quality, original design and supply chain advantages have become the core competitiveness of the women's clothing industry. The eight supply chain manufacturers and brands participating in this exhibition, Shijie, Tang Accord, Beautiful Articles, Feminine Flavor, Jingxin, Shengen, Rongsi, and Xinlai Siyuan, based on their control of all aspects of the supply chain, according to customers' personalized needs, such as style customization, fabric customization, packaging customization, etc., quickly coordinate internal resources and provide personalized solutions. Brands have obtained multiple bulk orders and intended customers on site with the advantages of high quality and cost ratio and first-hand supply.
The Chinese women's clothing market is transforming from "fast fashion" to "fine fashion", and consumers pay more attention to the uniqueness and quality of products. The brands exhibited by Guangzhou Baima this time are typical of this trend. They have successfully captured the market opportunity through original design and efficient supply chain.
3D exhibition and sales, creating a new engine for fashion to go overseas
The "Master Plan for a Strong Trade City in Guangzhou" proposes to build an indicator system for a strong trade city, vigorously develop new formats such as cross-border e-commerce and market procurement trade, and promote the integrated development of domestic and foreign trade. As a frontier of foreign trade, Guangzhou has taken the lead in strengthening the ecological construction of cross-border e-commerce: on the one hand, it has introduced special project subsidy policies to help enterprises go overseas to "grab orders"; on the other hand, it has accelerated the digital transformation of international trade and empowered enterprises to trade across borders.
Baima Yuejingtong e-commerce exhibition hall is a highlight of Baima's exhibition. The exhibition hall displays high-quality products of five brands, covering casual men's clothing, sportswear, professional jeans and other categories, providing the market with rich and diverse choices. The exhibition hall realizes the ecological closure of full-link foreign trade services through the official flagship store of Alibaba International Station. In the future, domestic and foreign buyers can purchase Baima quality goods online. This innovative model joins hands with high-quality clothing manufacturers in the Guangdong-Hong Kong-Macao Greater Bay Area to build a flexible supply chain and export Baima quality goods to the world.
In addition, during the critical period of global market expansion, White Horse upgraded its membership system, and domestic and foreign buyers who attended the exhibition could realize White Horse membership registration, allowing domestic and foreign buyers to fully understand White Horse's cutting-edge fashion style and cross-border e-commerce business model. The three-dimensional exhibition and sales model of "exhibition hall docking + intelligent selection + cross-border trade" pioneered by White Horse accurately reaches global buyers, builds a digital channel for Chinese fashion to go overseas, explores a new path for the international development of the clothing industry, and promotes the integrated development of domestic and foreign trade.
Diversified activities ignite a boom in business negotiations
During the exhibition, White Horse attracted a large number of domestic and foreign buyers to stop and negotiate by holding a series of catwalk activities, being courteous, signing orders and giving gifts. Guangzhou White Horse partnered with brands to hold a number of catwalks, dynamically displaying the exquisite elegance of dresses, the trend of personalized T-shirts, the long charm of cheongsam, and the comfort and versatility of knitted and women's pants... All kinds of clothing were perfectly presented under the interweaving of dynamic music and brilliant lighting, attracting buyers to enter the museum for consultation.
It is understood that on the first day of the exhibition, the participating brands received nearly 700 professional buyers. The brands have reaped a lot, won many orders and intended customers, and the atmosphere at the scene was warm and extraordinary. During the exhibition, Jin Yanni, general manager of Guangzhou Baima Clothing Market, was invited to participate in the launch ceremony of the Greater Bay Area International Women's Clothing Exhibition. Guangzhou Baima was awarded the award for co-hosting. This is not only a high recognition of Guangzhou Baima's past achievements, but also a solid foundation for it to play a greater role in the development of the fashion industry in the Greater Bay Area in the future.
It is reported that in June this year, Guangzhou Baima will bring its strong brands to participate in the Greater Bay Area International Women's Clothing Exhibition. At that time, it will fully integrate its own high-quality resources, bring together cutting-edge fashion design concepts, and bring a rich product matrix covering all categories of women's clothing, injecting continuous vitality into the Greater Bay Area market. Under the current situation of gradual recovery of the consumer market, Guangzhou Baima has effectively promoted the upstream and downstream connection of the clothing industry, promoted the prosperity and development of the industry, and contributed to stimulating domestic demand and promoting consumption upgrading.
Standing at the forefront of the development of the times and the transformation of the industry, the dazzling answer sheet handed over by Guangzhou Baima at this CHIC Spring Exhibition is undoubtedly a profound interpretation of the current development path of the clothing industry. This is not only a grand event of brands and business, but also a powerful witness of the garment industry taking advantage of the policy and embracing the wave of innovation.
Looking to the future, Guangzhou Baima will continue to deepen the original design, optimize the supply chain system, expand the cross-border e-commerce territory, continue to consolidate the positioning of Guangzhou Baima China Brand Clothing International Trading Center, and continue to empower China's clothing industry with tenacious innovation spirit and far-sighted strategic layout.
