adidas held a new running shoe conference and officially launched the ADIZERO ADIOS PRO EVO 1, the lightest running shoe in the history of adidas brand. The product is equipped with a number of adidas innovative technologies, on the basis of providing strong energy rebound, the weight is historically controlled at 138g. Previously, Peres Jepchirchir of Kenya put on the shoes for the first time in 2023 Great North Run in the United Kingdom, and strongly won the women's group champion. More lightweight running shoes are designed to help create faster speeds, and in the upcoming marathon events, a group of elite athletes will strive to challenge the human limit with the ADIZERO ADIOS PRO EVO 1, which aims to disrupt the industry.
ADIZERO ADIOS PRO EVO 1: The lightweight future of racing shoes
"Milestone" innovation
During the development process, the design team sought to achieve a balance between weight loss and powerful performance, and finally achieved an innovative breakthrough that reduced the weight of the product by at least 40% compared to other adidas brand racing shoes. "The ADIZERO ADIOS PRO EVO 1 embodies the story of 'nothing is impossible'. "Our goal was to create a running shoe that serious runners would love and that is full of technical content, but with a weight of 138g that has never been seen before in adidas brand history." Patrick Nava, vice president of product at adidas, said: "To achieve our goals, we considered almost every element of the running shoe, optimizing and upgrading technology to achieve product weight reduction. This running shoe is designed for elite marathon runners and is designed to help these ambitious runners run faster times in the race. We look forward to seeing top athletes step into the ADIZERO ADIOS PRO EVO 1 at the Berlin Marathon and other marathon Grand Slams this fall."
The "milestone" of the 138g weight of the running shoe was achieved by the combination of several adidas innovations. The design team has improved and optimized the structure through rigorous experimental verification, and for the first time in adidas products, the front palm tilt point is moved to 60% of the midsole, thereby improving forward inertia and running economy, and bringing smooth rolling to the runner.
LIGHTSTRIKE PRO foam is specially tuned in the middle sole of the product. The foam is made using non-compression molding and other cutting-edge manufacturing processes to bring strong energy rebound to the runner while reducing weight, and strive to stimulate the runner to run stronger.
The ADIZERO ADIOS PRO EVO 1 is also LIGHTWEIGHT in the UPPER and configuration, where the new LIGHTWEIGHT UPPER Lightweight mesh upper is combined with a minimalist design to provide an ultra-light and transparent effect on the visual level. German runner Amanal Petros said after the experience, "From a runner's psychological level, this shoe is very light on the feeling of the foot and visual perception, which is very important." The product outsole adopts new adidas cutting-edge outsole technology to bring good traction to runners. In addition, the shoe is further optimized to reduce weight by removing the insole, which is designed to allow runners to accelerate and take a chance without worry.
Champion witness
From design to launch, the ADIZERO ADIOS PRO EVO 1 has been tested by many of the world's top athletes and gathered feedback on product improvements. Peres Jepchirchir, gold medalist in the women's marathon at the Tokyo Olympics and winner of the 2021 New York Marathon and 2022 Boston Marathon, said, "The lightness of the ADIZERO ADIOS PRO EVO 1 is something I have never experienced before, and I am confident that I can win the next marathon Grand Slam with this running shoe!" Tigist Assefa, who set a PB at last year's Berlin Marathon, also said that the ultra-light ADIZERO ADIOS PRO EVO 1 allows him to focus on the race itself, "I can't wait to wear these shoes on the start line of the Berlin Marathon, And have a shot at defending the title."
*ADIZERO ADIOS PRO EVO 1 is currently not available in China.
