Which industry is typical of the booming digital wave over the past decade or so? The beauty industry is one. Statistics show that the demand for e-commerce services of beauty products accounts for more than 60%, far exceeding that of fashion and 3C industries. The beauty products industry has relatively high requirements for online operation experience, skills and abilities, and it is an important market segment in the category of e-commerce products.
With more than 10 years' experience in the beauty industry, the industry has the following trends: Single volume fragmentation, diversified channels, increasingly complex promotion logic, sinking pre-sale, delivery time of daily orders and large volume orders during the promotion period is difficult to balance the delivery time, the granularity of inventory management is increasing, the efficiency of picking is required to be high, and so on, O2O operation mode, the demand of a cargo operation, back-end customer service and financial systems have changed...... All of this has put tremendous pressure on supply chain business units, and many brands have been looking for the most suitable digital solutions.
As a pioneer in the field of Chinese herbal skin care, herbal herbal medicine inherits the wisdom of thousands of years and integrates with the exclusive research and development of modern science and technology, absorb the essence of herbal medicine, committed to bring gentle and effective herbal skin care products for young consumers, including whitening, moisturizing, oil control, sunscreen, men and other categories. It has been awarded "China's Top Ten light Industry Cosmetics Industry" for many years in a row. It has thousands of offline sales channels in various cities across the country, and has entered online platforms such as Jingdong, Tmall, Douyin, Xiaohongshu, Kuaishou, Lazada, Shopee, etc. In recent years, with the continuous improvement of brand influence, the company is cooperating with many overseas retailers, and its products are exported overseas.
With the continuous exploration and innovation of omni-channel, Inoherb has enjoyed strong growth momentum in recent years. On Nov 11, 2021, Inoherb Tmall flagship store GMV exceeded 100 million, with a year-on-year growth of 139%, achieving a new historic breakthrough. Jingdong and Vipshop also achieved 94% and 33% growth respectively. In the same year, the all-channel performance of Inoherb achieved rapid growth, including 15% offline growth and 59% online growth. Its brand influence has also risen again, ranking 16th on the "TOP50 cosmetics Brands preferred by Users in 2021" list.Continuously increasing channels and categories, and gradually increasing orders, have brought many challenges to the supply chain management of Inoherb. How to conduct multi-channel order management? How to improve the efficiency of order performance? How does inventory management cope with a variety of promotional programs? How to solve the problem of stock shortage during the peak period? How does enterprise supply chain resources accurately match sales rhythm? And a whole host of other issues need to be addressed.
In addition to traditional offline channels, Inoherb also has e-commerce, live streaming, marketing APP and other online channels, as well as many cross-border e-commerce platforms and overseas retailers, with rich order sources and various forms. If online orders and inventory are managed separately, the costs of warehousing, distribution manpower and other aspects will surely rise comprehensively. At the same time, inventory distribution may not be consistent with the actual sales, resulting in some channels out of stock and other channels too much inventory. In response to the above situation, Tongtianxiao software provides a customized OFS+WMS solution for Inoherb.
Tongtianxiao's OFS solution provides a system for connecting all online channels, including domestic mainstream e-commerce platforms, cross-border e-commerce and overseas retail, so that customers can control the status of all online orders in real time.
At the same time, the integration of order and inventory system enables the system to quickly adjust the inventory between different channels, and virtual slicing of inventory improves the efficiency of dividing goods in different channel operations.
The one-shipment solution plays an irreplaceable role in improving the efficiency of order performance and solving the problems such as inventory overstock or stock shortage caused by the different rate of multi-channel sales, which helps to improve the overall supply chain operation ability.
OFS can centrally summarize the sales data of each platform, automatically complete the detailed data check by order, and automatically classify abnormal data and provide it to the financial check. At the same time, it can connect with the customer's ERP system and synchronize the checked data. The account verification of customers is more accurate and fast, and the closed-loop management of business and finance is realized.
Batch validity management and delivery
While Appropriate Herb has a variety of business forms, some platform orders have validity requirements, while WMS implements batch validity management. Combined with the OFS function, orders can be shipped according to the specified validity period. In addition, the beauty care industry often needs to combine different products for sale. A set contains multiple items, each of which has a different period of validity. The period of validity of the whole set of goods is usually calculated according to the shortest period of validity of a single item. Optimize inventory utilization.
< /p> Early this year, Tongtianxiao's solution was successfully launched on Inoherb. On the basis of OFS+WMS system cooperation, the two parties have entered into a new series of cooperation, including providing VIP customized exclusive services for customers.
