/PRZWT/CHONGQING, Jan. 8, 2025 - In the early morning of Jan. 4, vegetable farmers on the Chongqing rail transit "Backbasket Line" arrived at the "bomb shelter vegetable market." As usual, they planned to set up a stall here to sell vegetables and reap the fruits of their day's work. To their surprise, a surprise event was waiting for them, launched by Hisense's vacuum refrigerator. Hisense will give farmers free "vacuum heart-warming bags" composed of practical items such as mazas, scarves, thermos cups, etc., so that they can feel the warmth of love in winter.
It is understood that the "Back Basket Line" belongs to Line 4 opened by Chongqing Rail Transit, with a total length of about 48.5 kilometers. It connects Shichuan Town and the central urban area of Yubei District, Chongqing, and carries the hopes and sweat of countless vegetable farmers. Every morning, many surrounding villagers will carry the back basket and take the rail transit to the urban area to sell vegetables. The air-raid shelter "Back Basket Vegetable Market" and Guanyinqiao "Farmer's Fresh Market" derived from the "Back Basket Line" will also open in 2024, achieving a warm relay of urban-rural integration.
In the face of the vegetable farmers who are still busy on the "back basket line" in winter, Hisense Vacuum Refrigerator, which adheres to science and technology, extends a warm hand to them. On January 4, Hisense Refrigerator distributed a large number of "vacuum heart-warming bags" in the "bomb shelter vegetable market" according to the daily needs of vegetable farmers. The "vacuum heart-warming bag" includes a back basket with a roller base, a moisture-proof pad, a small horse, a drop-proof thermal insulation water cup, and practical items such as scarves and gloves.
At the event, vegetable farmers praised Hisense Refrigerator's public welfare activity to help farmers. "I especially like scarves and gloves, they are warm and comfortable, very suitable for me!" said one vegetable farmer emotionally. Another vegetable farmer praised: "The new backbasket is strong and durable, and there are wheels, which is so convenient!"
As a company with a sense of social responsibility, Hisense Refrigerator always adheres to the concept of "science and technology for good, business for good", actively fulfills social responsibility and transmits positive social energy. The relevant person in charge of Hisense Vacuum Refrigerator said: "We hope that through this action, vegetable farmers can feel the warmth and care of society. At the same time, we also hope to take this opportunity to let more people pay attention to and participate in public welfare undertakings, and jointly build a more harmonious and beautiful society."
It is understood that in addition to helping farmers with love, Hisense Vacuum Refrigerator is also deeply cultivating on the road of public welfare education assistance. Recently, the first "Hisense Labor Skills Training Room" jointly established by Hisense Refrigerator Yuchen Student Assistance and Changle Primary School in Qijiang District, Chongqing was officially launched. The training room aims to cultivate children's hands-on ability and independent survival skills, and correct their dependence. At the same time, the fifteenth "Hisense School" built by Hisense Refrigerator Yuchen Student Assistance has also officially settled in the school, providing more resources and support for children's learning and life.
Hisense refrigerators are not only committed to helping farmers and students, but also practice in low-carbon, environmental protection and other fields to achieve green closed-loop technology research and development, production and manufacturing, supply chain management and other links. Since 2018, Hisense has carried out foaming technology transformation of household refrigerator production lines through HFC-245fa reduction technology to reduce greenhouse gas emissions. In terms of products, Hisense vacuum refrigerators are user request-oriented, achieving the perfect combination of ultra-thin body and super-large capacity, and providing users with high-quality fresh-keeping storage solutions through the integration of vacuum preservation and ultra-thin design.
The "Vacuum Heart Warming Bag" public welfare activity is a vivid embodiment of Hisense Refrigerator's practice of ESG sustainable development concept, demonstrating the company's sense of social responsibility and responsibility. In the future, Hisense Refrigerator will continue to adhere to its original intention of public welfare, expand the channels for student assistance, and attract more public welfare organizations and caring people to participate....
