/ Aswuntong/July 25, 2022 GUANGZHOU -- At 11:08 PM on July 24, functional skincare brand Ximuyuan announced Pu Shu as its spokesperson. Brand card point Pu Tree birthday 11·08 official announcement, full of heart. With the official promotion as an opportunity, Ximuyuan also ushered in the brand upgrade, with new brand concept, new visual form, new product upgrade three dimensions, into a new stage of brand.
"Interpretation of the meaning of life, new thinking, transfer of natural healing power" is the core attitude and motivation of Ximuyuan's new brand concept. In Ximuyuan's view, nature originated all things and continuously repaired all things. We come from nature and will eventually heal ourselves in the integration with nature.
In terms of new visual forms, Ximuyuan integrates natural forms and upgrades the brand logo, product packaging and other visual systems, which not only depicts the form of surging natural energy, but also the contemporary expression of Oriental aesthetics.
On this basis, Ximuyuan also created a new brand blockbuster together with Pu Shu - "Go to Nature to Repair Sensitive Skin", explaining the brand positioning of "Ximuyuan, Heal sensitive skin in Asia". Through the film, we can find that Ximuyuan integrates more natural elements into the transmission of ideas, tells the law of life growth cycle, describes the form of the surge of natural energy, at the same time, it also interprets the relationship between man and nature through the form of interaction between the tree and nature, indicating that the two are a whole of mutual influence and coexistence.
Apart from the spiritual resonance, the two sides have a lot in common. Pu Shu is widely recognized as a music talent. Since his debut 26 years ago, he has only released three albums, all of which are classics. He is also known as a recluse in music because of his low profile and little involvement in commercial activities.
Whether In his early years "Those flowers", "Life like summer flowers", or more recently "Ordinary Road", "No Fear In My Heart", Pu Shu always expresses his own thinking and attitude in the songs, the way of internal view, calling people to start from the heart, perceive the richness of life. In order to achieve his musical appeal, he was extremely hard on himself, and the songs always had to go through numerous revisions before being released.
Therefore, Pu Shu's works can be enduring. Every time Pu Shu appears in public, he always arouses great social repercussion and discussion. Similarly, the cooperation with Ximuyuan this time, most of the Internet users also gave support and trust as always.
It is a two-way choice between the brand and the spokesperson, and the connection between the two sides comes from the fit in the concept. Although they are separated like mountains, Ximuyuan and Piaoshu have the same faith in shaping classics. Since its establishment, Ximuyuan has taken "the power of nature, beyond your imagination" as the brand concept, insisting on digging effective skin care ingredients from all over the world, focusing on scientific research and development and clinical testing, creating exquisite formula, treating the drastic changes of the environment with a calm heart, and shaping classic products as the ultimate goal of enterprise development.
Under such qualitative conditions, Ximuyuan has formed the product development capability of "every classic series can move a skin care plate". Now, the camellia series for sensitive muscle dry skin and combination skin, and the medicinal laminaria series for oily sensitive skin have fully covered the skin care needs of sensitive skin.
Under the background of brand upgrading strategy, one of the core is to study and upgrade the product line. Take the product combination jointly recommended by Ximuyuan and Piaoshu -- the new upgraded medicated laminaria oil control and Protection essence water emulsion and the new Guaiaci revitalizing and repairing acne treatment essence as an example. In order to more effectively convey the natural healing power and help oily sensitive muscles get rid of the trouble of oil pox, the former extracts the active ingredients of laminaria through independent research and development of purification technology to upgrade the root control effect. With the triple ingenious compound ingredient combination independently developed by Ximuyuan Laboratory, it strengthens the barrier defense force of oil-sensitive skin, which can improve acne in the whole cycle and develop healthy skin.
Advocate nature, keep qualitative, study carefully...... Behind this slowness is the respect for the power of nature, as well as the dedication and seriousness of the works. "Pu also revealed," Nature can heal everything. I like the concept of Ximuyuan, and I had a very good conversation with the founder. It's rare over the years that I've had a perfect match, but I had a good chat with him."
Indeed, "close to nature, appreciate nature, desire nature" has become the public sentiment. In the long run, the fast pace of urban life and the high pressure force people to "temporarily retire from the forest" more strongly, and the repeated epidemic also played a catalytic effect. Further down, the more fundamental reason lies in the fact that the vitality in nature can bring positive healing power to people both physically and psychologically.
As Pu Shu said in the official announcement TVC, "The power of nature hides the answer to life. Nature is always generous, it gives everything, each different beauty... Nature is always inclusive. It gives freedom to silence, strengthens the weak, and guards the sensitive."
In recent years, outdoor activities such as camping and hiking, as well as the boom in flower and plant markets, are different facets of this group state. In the skin care market, people increasingly hope to achieve "safe, effective and pleasant" skin care experience with the help of nature, and Ximuyuan is undoubtedly one of the most stable players on this track.
In the recent 618 year shopping promotion, Ximuyuan once again broke through its ceiling with an all-channel performance of more than 140 million yuan, 3.36 times that of last year. It is not only the first place on Tmall's new domestic skin care brand, but also the TOP20 on Tmall's 618 hot list of "skin care sets". It can be called a dark horse out of the functional skin care track. < /p>Pu Shu once wrote in his song: "I am gold, I want to shine." Yes, those who stick to the faith, loyal to the work, always shine. As with artists, so with brands.
