/PRZWT/Partner Conference was recently held in Shanghai. The conference attracted over 200 business partners from the Internet, fintech, automotive, travel, FMCG, and other industries to explore new opportunities in the field of emotional marketing in the audio industry.
Fu Haibo, senior vice president of Himalayas, pointed out at the meeting that although the growth rate of total retail sales of social consumer goods continues to slow down, emotional consumption is growing against the trend. Data show that 94 out of every 100 people feel emotional stress, and 40% of them are willing to pay for "emotional value". With its massive audio content and huge client base, Himalayas has become an important platform for emotional marketing. As of 2023, Himalayas has nearly 490 million audio content covering 459 categories, with an average monthly active user of 303 million in all scenarios. 74% of users believe that platform content can meet emotional needs and improve happiness.
Fu Haibo stressed that Himalayas will join hands with users, creators, brands and agency partners in 2025 to jointly explore new ways of global marketing, and provide better business solutions for brands through integrated marketing and new marketing concepts. During the conference, Himalayas also released the 2025 marketing calendar, covering diversified business cooperation projects such as "Podcast Listen to Walk", "Himalayan Travel Season" and "Life Thinking Season" to empower brands.
At the meeting, the heads of marketing departments of Himalayan businesses held a roundtable discussion and sharing on how to better serve and empower business partners in each core business, showing its comprehensive layout in the fields of children, podcasting, publishing and value crowd, online and entertainment, and how to help brands achieve business growth through multi-field business.
Quan Shuo, general manager of Himalayan Growth Division, said that Himalayan's business ecosystem 300 million user scale, high stickiness and full scene coverage, which have become three major advantages. Its massive IP content forms a complete chain solution, with strong IP implantation and second creation capabilities, covering content cooperation, brand building and other dimensions. As the largest podcast commercialization platform in China, Himalayan helps brands achieve commercial growth through a full-link podcast marketing service system. In terms of performance marketing, Himalayan encourages users to actively watch advertisements through the "incentive ad" program, so as to achieve a significant improvement in conversion effect.
By 2024, the program has already helped advertisers achieve a 500% increase in conversions.
With the continuous expansion of AI application scenarios, Himalayas is also committed to driving business growth with AI. Xie Yang, head of commercial products, introduced the newly upgraded "Wutong Marketing Platform 3.0". The platform introduces marketing AI Agent as the core hub of delivery, which significantly improves advertising placement efficiency and reduces delivery costs. Xie Yang said that "Wutong 3.0" will help advertisers and agencies reduce costs and increase efficiency, improve user access and information transmission efficiency.
At a time when anxiety has become a social buzzword, audio stands out with its unique advantages of "full scene and accompaniment", becoming an important means for people to relieve anxiety. As a leader in the audio industry, Himalayas will continue to provide users with high-quality content, create emotional charging stations, and help brand marketing grow....
