/PRZWT/GUANGZHOU, March 12, 2025 - In the context of the country's vigorous promotion of circular economy and green consumption, Kuqi, a pioneer brand of smart bicycles in China, launched the "industry's best value preservation" trade-in service, covering the two core product lines of road bikes and mountain bikes. The service has attracted attention with the innovative model of "maximum full deduction" and "send new cars first, then collect old cars". At the same time, it practices corporate social responsibility through public welfare actions to create a full-chain green consumption experience for consumers.
innovation model
Break the pain points of the industry and make changing cars more flexible
Kuqi's trade-in service directly targets the core needs of parents: children grow fast, vehicles iterate frequently, while the traditional replacement process is cumbersome and the discount rate is high. To this end, Kuqi has launched two breakthrough measures:
1. Industry's highest value retention rate: Through the model evaluation system, the old car can be fully deducted from the new car cost up to 3 times the original price.
2. Send the new car first and then collect the old car: After the user applies online, Kuqi will give priority to sending the new car, and recycle the old car after the store in the city where it is located is officially operated, so as to solve the "time difference" problem of service coverage in some areas.
preferential intensity grading policy
accurately match requirements
As your child gets older, the old stroller may no longer be suitable. By trading in, parents can more economically replace their child with a more suitable new car to ensure their child's riding safety and comfort.
For example, if the user uses the Kuqi Velociraptor F1-16-inch bicycle (original price 1199 yuan) or the Kuqi Peter Pan F3-16-inch bicycle (original price 999 yuan) to trade in the old Kuqi Antelope A3-26-inch mountain bike (original price 1899 yuan), a discount of 360 yuan, and the starting price is 1538 yuan.
Public welfare closed loop
Old cars and new ones convey green value
Kuqi integrates recycled vehicles into the public welfare cycle system, and the scenic spot environmental protection riding plan: after the old cars in good condition are refurbished, they will be sent to the cooperative scenic spot as a public riding facility. Donation users can exchange the "scenic spot rent-free card" with their donation records and use Kuqi bicycles for free. At present, the project has cooperated with Wulingyuan Scenic Spot in Zhangjiajie City, which has won the "key scenic spot and the first batch of 5A-level tourist attractions in the country".
user triple benefit
Economy, environmental protection, experience upgrade
1. Growth cost optimization: Enjoy free height matching consulting services.
2. Environmental protection honor system: Each owner who participates in the replacement of the old car will receive a public welfare environmental protection love certificate jointly issued by Kuqi and public welfare organizations to thank Kuqi owners for their support for environmental protection.
3. Future rights and interests: Future users can give priority to experiencing the free use of Kuqi bicycles and sightseeing scenery in the tourist attractions cooperated by Kuqi and the Ministry of Culture and Tourism.
Kuqi's innovation not only solves the industry problem of "low valuation and slow process" for bicycle replacement, but also deeply binds the business conduct of enterprises to the national green development goals through the closed-loop design of "consumption-recycling-regeneration". This exploration that takes into account commercial efficiency and social value provides a fresh sample for the green transformation of the real economy.
At present, the service has been opened in Kuqi's official Mini Program, and 8,000 + car owners have participated in the replacement, reflecting the market's high recognition of sustainable consumption patterns. Kuqi's trade-in service is not only a "booster" for consumption upgrading, but also a "connector" for green public welfare. While promoting the sustainable development of the bicycle industry, it rejuvenates every old car and injects warm energy into society.
