/PRZWT/GUANGZHOU, January 8, 2025 - Samsung unveiled the Samsung Vision AI at the "First Look" event at the Consumer Electronics Show 2025 (CES 2025) in the United States on January 5, aiming to bring a personalized AI screen experience to users' daily lives. At the same time, Samsung also released the latest flagship Neo QLED 8K QN990F *, and updated the Lifestyle series and many future display technologies, reflecting Samsung's vision of making the screen a smart partner.
SW Yong, president and head of Samsung Electronics' visual display business, said: "Samsung believes that TVs are not just one-way electronic devices for passive consumption, but interactive smart partners that can adapt to user requests. With Samsung Vision AI technology, we are reimagining what the screen can achieve, integrating entertainment, personalisation and lifestyle solutions to provide users with a seamless and convenient life experience."
Samsung Vision AI: Smarter, Adaptive Screens for a Seamless Life Experience
Samsung Vision AI is a new step for Samsung in providing a smart, intuitive, and seamless screen experience. It allows Samsung TVs to sense their surroundings, adapt to user preferences, and provide intuitive features on their own, transforming the screen into a smart companion that enhances entertainment, simplifies interaction, and seamlessly integrates into a connected lifestyle.
The core of Samsung Vision AI lies in its personalization capabilities, which redefine the way users interact with screens.
Click to Search instantly provides relevant information about the content on the screen, whether it is to identify actors or explore relevant content, without interrupting the viewing experience.
Generative Wallpaper can transform the screen into a personalized art screensaver, allowing users to customize the image to suit their personal taste or context.
In terms of image quality and sound quality, Samsung Vision AI has also made significant improvements. AI image optimization technology and sound optimization technology can analyze content and environment in real time, and dynamically adjust visual and audio effects to provide the best experience.
With Samsung's track record of excellence and recognition in the field of innovation, its latest Vision AI features (such as "click search") and cutting-edge products (such as AI partner Ballie) won the 2025 CES Innovation Award.
Open collaboration to promote AI innovation
Through collaboration with major AI partners such as Microsoft, Samsung Vision AI offers endless possibilities for smarter, personalized experiences and the expansion of the AI screen ecosystem.
The age of AI screens: Samsung's Vison AI technology will expand to the broadest range of product lines
Samsung is leading the way in a new era of AI-driven screen technology, with Samsung Vision AI now integrated into a wide range of products, including the Neo QLED, OLED, QLED and The Frame series. The expansion underlines Samsung's commitment to enabling more users to enjoy smart, adaptive screens that redefine the possibilities of home entertainment and smart living.
Among them, the Neo QLED 8K QN990F * is Samsung's most innovative TV product to date, designed to provide superior performance, elegant design and smarter AI experience. The TV is equipped with the latest NQ8 AI Gen3 chip, which utilizes a series of localized AI functions to improve image quality, sound quality and overall viewing experience:
8K AI Upscaling Pro: Boost low-resolution content to stunning 8K image quality, ensuring incredible detail and clarity in every frame.
Auto HDR image quality reconstruction (Auto HDR Remastering Pro): Analyze the content of the picture frame by frame, and use the scene adaptive color expansion technology to make the dark scene present realistic visual effects and bright colors.
Adaptive Sound Pro: Utilizes AI technology to separate audio tracks such as voice, music, and sound effects, and optimize the effects of each track to provide clear, balanced audio.
Color Booster Pro: Enriches the color representation of images through AI-driven scene analysis and enhanced image processing technology.
AI Mode: Based on AI content recognition and TV area analysis, adaptively optimize the picture and sound to provide the best viewing experience in any environment.
The QN990F features an ultra-thin and minimalist design. It is a high-end home entertainment device that combines cutting-edge technology with elegant aesthetics. With its advanced features and sophisticated design, it can enhance the performance and style of any living space for a truly ultimate entertainment experience.
New Horizons of Art: Expanding the Service Experience of Samsung Art Gallery and Launching the New The Frame Pro * Wall Art TV
Samsung has always been committed to the integration of art and technology, not only further expanding the functions of Samsung Art Gallery, but also launching the new The Frame Pro wall art TV *. Together, these innovations strengthen Samsung's mission to make personalized art more accessible and seamless into everyday life.
Samsung Art Gallery brings together more than 800 selected works from renowned artists around the world [2], including art paintings from major museums and art galleries at home and abroad, as well as works by contemporary Chinese artists. In 2025, these continuously expanding artworks will not only be displayed on The Frame Wall Art TV and MICRO LED series, but also on Neo QLED and QLED models [3], designed to help users transform screens into personalized art galleries to enjoy an unprecedented art experience. This marks another milestone in Samsung's commitment to enriching home life with vivid art experiences.
Complementing The Frame Art TV Series, Samsung has introduced the new The Frame Pro * Art TV, which enhances the art and entertainment experience with advanced Neo QLED technology for brighter colors, better contrast, better local dimming, and more intense black. The new TV is equipped with the NQ4 AI Gen3 chip, which provides unparalleled image quality for artwork and video content. In addition, it is equipped with the innovative Wireless One Connect * function, which supports more flexible installation methods and blends perfectly with the surrounding environment.
To further strengthen its connection with art, Samsung and Art Basel have partnered to make The Frame Art TV the official art display device for this global event.
Hayley Romer, chief growth officer at Art Basel, said: "Our mission is to move the art world forward and Samsung, as our official global display partner, helps us break down the physical and digital boundaries and enable more people to experience art in innovative and meaningful ways. Through The Frame and the Samsung Art Gallery, art lovers can bring their work to their homes and transform the way they interact with and appreciate art."
Shaping the Future of Display Technology
Samsung continues to lead the way in reinventing the role of the screen, and its innovations bring not only technological advancements, but also meaningful and personalized experiences that enhance the quality of people's daily lives.
At the "First Look" event at CES 2025, Samsung unveiled The Premiere 5, the industry's first interactive three-color laser ultra-short focus (UST) projector. The product introduces interactive touch, redefining home entertainment while allowing users to interact directly with the screen. In addition, this innovation combines high-quality projection with versatility to create a creative and immersive experience by projecting images onto everyday objects using Samsung LightWARP technology.
Samsung also unveiled the MICRO LED Beauty Mirror, demonstrating its commitment to shaping the future of display technology. This innovative beauty mirror display features advanced reflection and transmission capabilities to provide personalized beauty recommendations, demonstrating how cutting-edge technology can enhance the quality of everyday life. Thanks to innovative beauty solutions developed by Amoreppacific, a leading cosmetics company in South Korea, this mirror can analyze an individual's skin type and provide tailor-made product recommendations, making self-care more intuitive and effective.
Product models and features may vary by country/region.
Note:
1 Available features may vary by country and model.
2 The content of art gallery platforms in different countries will vary, subject to the actual display content in the region.
3 Available models may vary by country....
