/PRZWT/From October 23rd to 26th, the "Discover Germany 2025 German Brand Week" hosted by the German Overseas Chamber of Commerce Alliance · Greater China was held at the Old City Hall Square on the Bund. This is the first time that the "Discover Germany" series of brand activities have landed in Shanghai. It is also an important measure taken by the German Overseas Chamber of Commerce Alliance - Greater China to promote economic, trade and cultural exchanges between China and Germany, aiming to bring Chinese consumers an authentic German life experience. Dr. Norbert Riedel, Consul General of Germany in Shanghai, Maximilian Butek, Executive Director and Board Member of the German Chamber of Commerce in China for East China and Central China, and many other guests attended the opening ceremony.
At the event site, nearly 50 representative German brands gathered together, covering fields such as health care, food and beverages, skin care and beauty, outdoor sports, pet supplies, and home design. The event takes the German market as its core and sets up seven theme sections: "Health Whirlwind", "Slightly Tipsy", "Scientific Skin Care", "Wild Exploration", "Pets Going Viral", "Family Fun Gathering", and "Creative Life Area". As a renowned international furniture brand and one of the top 20 luxury brands in Germany, Domicil made a stunning appearance at the event with its full range of new products for the living room, dining room and bedroom in the autumn of 2025. During the four-day immersive brand week event, through authoritative dialogues, cultural interactions, and live broadcasts by the president along with new product launches, It comprehensively showcases its profound brand heritage and the concept of German-style green, healthy and quality life to Chinese consumers.
Dream Home, an immersive experience of German life scenes
For this event, Domicil has meticulously created the first Dream Home pop-up store in China, where consumers can experience the full range of autumn new products from the past 25 years on site. The site, through spatial layout, soft furnishing matching and classic furnishings, takes consumers on an instant journey to Germany, allowing them to experience a pure German lifestyle in an immersive way. On the opening day of October 23rd, a large number of guests came to the scene to experience the new autumn products of Domicil25. Meanwhile, the entire event site was transformed into an interactive paradise of diverse cultures. In the central stage area created by the organizers, the audience can enjoy the elegant orchestral performance of "Melodious German Sounds" and the pure children's chorus, experiencing the charm of German classical and modern music. You can experience the German language fun class on the spot. You can also inspire boundless creativity in the Building Block Imagination Park. These activities complement Domicil Dreamers, jointly creating a three-dimensional and vivid space for experiencing German culture.
Exploring green certification focuses on a sustainable future
On the opening night, Zhan Songqiang, the brand general Manager of Domicil China, had a live-streamed dialogue with Xie Yao, the sales director of TUV NORD, a globally leading certification body from Germany, representing the certification department. Both sides delved deeply into the topic of "How to create a green and environmentally friendly life through German quality", discussing how Domicil comprehensively implements the strict German environmental protection standards from material selection, production processes to enterprise management, revealing the brand's solid steps and sense of responsibility on the path of green environmental protection and sustainable development.
The CEO's live authoritative dialogue traces the history of German precision engineering
On October 24th, the official Domicil live streaming room welcomed two heavyweight guests. Liu Zhengrong, the president of Huadali Group in China, and Jonathan Schoo, the Vice President of the German Overseas Chamber of Commerce Alliance in Greater China, were guests at Domicil Dream Home for a live broadcast. From multiple perspectives such as the history and heritage of "Made in Germany", the high standards and humanized manifestations of German quality in daily life, this paper delves deeply into the mystery of "German precision manufacturing".
At the live broadcast site, Liu Zhengrong shared that during the production process of Domicil products, there are strict production management standards. Whether it is raw materials, finished products, production management, or supply chain control, it has 14 major international authoritative certifications. The detailed manufacturing standards amount to as many as 81 items, covering a total of 10 categories including the entire sofa, leather, fabric, other fabrics, sponge and filling fibers, wood, boards, mechanical devices and metal parts, electrical components, and packaging materials. The aim is to ensure the quality of the final product. He introduced on the spot the detailed indicators that consumers would pay attention to when buying sofas, such as the environmental protection test of leather. In ISO standards, the requirements for leather fabrics used in sofas are that the formaldehyde emission for adults should be less than 75 units and for infants and young children less than 20 units. However, Domicil's leather was sent to BLC(British Leather Technology Centre), an authoritative testing and certification institution in the international leather industry, for testing, and the formaldehyde result was as low as 3.1 units. This fully demonstrates the brand's high environmental protection standards.
Regarding German-style precision manufacturing, Shu Youhan shared that in the German automotive industry, there are standards that are "rigorous to the core". For instance, the precision tolerance of the weld points on the vehicle body not only reaches the industry's leading level but also needs to be repeatedly verified under extreme conditions such as durability, high and low temperatures, and humidity. These seemingly dull requirements are all aimed at enabling consumers to experience smoothness, safety and lasting reliability in their daily driving. This dedication to details is not merely a production specification, but also a cultural awareness - it makes "German precision engineering" not just a business card, but a long-term reassuring experience.
The German philosophy of life originated in 1978
Since its establishment in Stuttgart, Germany in 1978, Domicil has always adhered to the brand philosophy of "Dreaming of Life". For nearly half a century, Domicil has perfectly integrated the meticulous pursuit of detail in German manufacturing, classic design aesthetics and humanized innovative functions. Its products are not merely furniture for relaxation, but also a medium that carries emotions and enhances the quality of life. It has established a unique logo that combines "German craftsmanship" and "contemporary aesthetics" in the global high-end home furnishing industry. In the future, Domicil will focus on the Chinese market and continue to bring high-quality German classic home experiences to Chinese consumers.
