/PRZWT/(Shanghai, October 23, 2025) CPLG, a leading global entertainment, sports and brand licensing agency, made its debut at the China International Brand Licensing Expo (CLE China Licensing Expo) to be held in Shanghai from October 15 to 17. At this exhibition, Wobei CPLG showcased its well-known ips such as Peanuts Comics, Teletubbies, Garden Babies, Strawberry Sweetheart, Mobi World and Bailey Bear. By presenting its high-quality brand creative assets, solidifying its partner network, enriching its market operation cases and exploring diverse business cooperation possibilities, it further expanded the boundaries of industry cooperation and explored new opportunities. Facilitate the high-quality development of China's brand licensing market.
The 75th anniversary of Peanut Comics has made it a benchmark for IP licensing, and innovative operation has empowered the evergreen development of IP
As one of the iconic ips on display this time, since the birth of classic characters such as Charlie Brown and Snoopy in 1950, Peanuts Comics has gone through a glorious 75-year journey and has become a global phenomenon IP. In July 2022, Wobei CPLG obtained the authorized operation rights of the Peanut Comics brand in the Asia-Pacific region (excluding Japan). After three years of in-depth development, it has established a localized operation model in China that is "content resonance - scene implementation - product conversion".
Centering on the 75th anniversary celebration of Peanuts, Wobei CPLG has created several benchmark cooperation cases: In May, Wobei CPLG joined hands with Zongzi Society to launch a 75th anniversary pop-up event of Peanuts at Raffles City in Changning, Shanghai. Not only did they customize exclusive city limited edition products, but they also attracted a large number of fans to participate through collaborative promotion on social media. In September, Peanut Comics, in collaboration with Bohua and 13 trendy artists, jointly created the second "Peanut Artists for All" themed pop-up event and artist-themed co-branded products for the 75th anniversary of Peanut Comics. It brings consumers an immersive Peanuts Comic experience that spans art and culture as well as fashionable life. A series of 75th anniversary theme activities in the form of "rich products + social scenarios" have fully unleashed the commercial potential of the classic IP Peanuts, and also demonstrated the innovative strategies and capabilities of Wobei CPLG in operating classic ips.
Since Wobei CPLG obtained the authorization and operation rights of Peanuts Comics, it has always been committed to establishing an emotional connection with Chinese consumers by exploring the core of the story. In the future, Wobei CPLG will continue this strategy, delve deeper into the original content of comics, activate old fans, attract new ones, and promote the evergreen development of this IP. This Peanuts Cartoon-themed booth is precisely designed and presented around the three future marketing themes - "Snoopy and His Siblings", "Hushituo and his Friends", and "Peanuts Girls", directly conveying the subsequent operation direction of the IP. The licensee gathering held concurrently with the exhibition combines the original stories of the IP with market trends, providing licenees with a brand-new brand experience and communication ideas with consumers.
Antenna Baby and Garden Baby: Deepen the development of local content and launch all-scenario companionship
The two ips, Teletubbies and Garden Babies, have accompanied the growth of countless Chinese viewers from their initial TV popularity to their current online popularity, accumulating a cross-generational and cross-circle influence. In response to these two major ips, Wobei CPLG has further upgraded its operation strategy and launched the "Baby Alliance" plan, integrating the advantages of the two ips and taking "Good Morning Teletubbies, Good Night Garden Babies" as the core marketing theme. The booth design for this exhibition also revolves around this theme, conveying the concept of IP collaborative operation.
Wobei CPLG is well aware that to achieve long-term development in the Chinese market, it is necessary to closely follow the local culture and consumer demands. For this reason, Wobei CPLG will continuously deepen the IP value of "Baby Union" in localized content development. It will join hands with several well-known domestic audio and video content platforms to jointly develop and create 7× 24-hour, 360-degree full-scene companion children's content around the overall positioning of "Good Morning Teletubby, Good Night Garden Baby". Among them, the first MV of the children's song "Teletubbies" by Beilehu will be released first in the fourth quarter of 2025, while the album "Garden Babies" will be released in the second quarter of 2026. Meanwhile, Wobei CPLG has reached cooperation agreements with iQIYI and Tencent Music to develop new children's entertainment programs and story-telling audio content for the Chinese market. These programs are expected to be launched successively from the end of 2025 to the first quarter of 2026. In addition, "Baby Union" will deepen its cooperation with Chinese game developers. Through the strong alliance with game ips, it will enhance its circle influence among the younger generation and achieve a win-win situation of IP value co-creation.
Since entering the Chinese market in 2019, Wobei CPLG has continuously intensified its localization layout and successfully promoted the renewal and value explosion of classic international ips in the Chinese market on multiple occasions. In the future, Wobei CPLG will further expand its IP matrix and offline real-scene experiences: In 2026, Wobei CPLG will officially launch the licensing business of "Van Gogh Museum" in the Chinese market. In the coming year, projects of cooperation between its ips and well-known domestic developers will be successively launched - for instance, the Snoopy Family Entertainment Center in Zhongshan City, Greater Bay Area, will make a grand debut, and the Teletubbies and Garden Babies projects in collaboration with well-known domestic developers will also be announced in the near future. What's even more worth looking forward to is that Wobe CPLG has launched a global celebration plan for the 30th anniversary of Teletubbies and the 20th anniversary of Garden Babies in 2027. We hope to celebrate this important moment together with all our new and old friends.
The current licensing market in China is continuously growing and licensing forms are becoming increasingly diverse. Relying on nearly 50 years of industry experience, Wobei CPLG leads the development trend of the licensing industry and brings more high-quality brands, innovative models and business vitality to the Chinese market. In the future, Wobei CPLG will continue to leverage its leading edge, deepen the exploration of business cooperation, and inject a continuous stream of innovative momentum and brand value into the Chinese licensing market.
