/PRZWT/BEIJING, Jan. 2, 2025 - Follow the call of the snow-capped mountains, heat up the board. Renew the snow and wear new clothes, and move forward calmly. On the occasion of the new 24/25 snow season, Miele of Germany appeared at the BURTON "Snow Pulse Awakening" theme market in Beijing Longfu Temple, gathering with many snowboarders. At the market, Miele brought its classic washing and drying kit to provide skiing enthusiasts with a professional washing experience and ignite the passion of winter sports.
Miele joined hands with BURTON, a leading global snowboarding brand, to open the "hot snow" party at Longfusi Square in Beijing, opening the exciting 24/25 snow season with a number of limited-time experiences.
Warm in winter and hot in snow season
Bring your old snow clothes to get the gentle care provided by the Minor wash and drying kit, and at the same time strengthen the snow clothes coating to help snow players face the snow season without worry.
Laundry CAFE Snow Season Limited Experience. Two custom-made special drinks for the snow season produced by the Minor Master Coffee Machine wake up the taste buds in winter with warmth and mellow fragrance, making the market more leisurely and fun.
Mino wash drying set to rejuvenate old snow clothes
Only by taking good care of snow clothes can we enjoy the passion of ice and snow. Special use scenarios such as low temperature, humidity, and friction can easily damage the fabrics and functional coatings of snow clothes, affecting the performance of warmth, waterproofing, and breathability. It has become a common washing problem faced by ski enthusiasts. At the same time, the warm and practical "three-layer dressing method" in the snow season involves a variety of materials such as wool, cotton clothes, and down. Daily washing and drying also need to be treated differently, which is not very cumbersome.
The Minuo washing and drying set is based on a variety of exclusive washing and drying procedures finely divided, corresponding to the "three-layer dressing method" in winter, to achieve special clothing protection for different wearing levels and fabrics, and to easily take care of the full set of equipment in the snow season from the inside to the outside. The outer washing and drying procedure softly protects outdoor clothing with waterproof and breathable fabrics such as soft shells and hard shells; the middle layer washing and drying procedure keeps cotton clothes, down, fleece and other cold-proof clothes fluffy and slender, and is easy to take care of without ironing; polyester fibers and wool and other close-fitting clothing are guarded by the inner washing and drying procedure, which always keeps them warm and beautiful as new.
Minuo 871 Washing and Drying Set
Patented honeycomb roller design, with hexagonal design and slightly convex structure, forms a light and thin water film to care for a variety of clothes during laundry, effectively reducing the wear of wool, cotton clothes, down and other expensive and special fabrics.
Minor Honeycomb Roller
Unique outdoor washing and fragrance capsules, combined with professional procedures, can not only provide exclusive care for snow clothes at home, but also give exquisite fragrance blessings, making the snow control experience more quality.
Minuo Outdoor Washing Capsules
The wonderful snow season continues with Miele
In the long snow season, Minor goes with you. With professional functions and excellent quality, the Minor washing and drying kit meets the special care needs of different fabric materials. It accompanies the entire snow season with professional snow clothes washing and care, helping ski enthusiasts to open the board with passion. It also flies through the cold winter with always-washed and always-new snow clothes, and moves forward fearlessly.
For 125 years, Mino has created high-quality products with ingenuity, deeply researched different usage scenarios of home appliances, and kept pace with the times with technological innovation. If snow players challenge the limit, Mino has achieved a quality legend that spans the times with the brand spirit of "Immer Besser continues to exceed".
About Miele
Miele is the world's leading manufacturer of high-end household appliances, with a range of products including kitchen appliances, clothing care appliances and floor cleaning appliances. The company also provides commercial products, equipment and services for hotels, office buildings, healthcare and other fields. Founded in 1899, Miele continues to exceed the brand concept "Immer Besser" in terms of product quality, technological innovation, excellent functionality and elegant design.
As a family business independently owned by the Miele and Zinkann families, Miele currently has 15 factories worldwide, 8 of which are located in Germany, with approximately 22,700 employees and global sales of approximately 5 billion euros. The company is headquartered in Gutesloh, Westphalia, Germany.
