/PRZWT/While Lingnan lychees are still relying on the brief blooming of the fresh fruit season, Wanglaoji Lixiaoji is rewriting the industrial landscape with innovative power. As a pioneer in the upgrading of the lychee industry in Guangdong, Wanglaoji Lixiaoji not only broke the curse of "summer limited" lychees, but also formed a complete chain from fresh fruit procurement to deep processing through the construction of the Maoming Lychee Industrial Park.
Dual innovations in packaging and taste, precisely targeting the younger generation
The secret to Wanglaoji and Lixiaoji breaking through their niche markets began with a profound understanding of the demands of young consumers. In terms of packaging, it adopts a process that imitates the texture of lychees. The touch of the can body restores the real texture of the fruit peel, and it also hides an interactive design of "peeling the lychee". Paired with a fresh color scheme, the product stands out instantly on the shelves.
The taste innovation of Wanglaoji and Lixiaoji can be regarded as an industry disruption. The R&D team has made hundreds of adjustments, blending high-quality lychee juice from Lingnan with carefully selected sea salt in a golden ratio, and locking in freshness through a low-temperature cold extraction process. The first taste is the plump and sweet lychee, and then the saltiness and freshness of the sea salt gradually dissolve. It not only neutralizes the sweetness but also adds layers. This "salty and sweet" texture has not only received high scores but has also been hailed by consumers as "refreshing their perception of lychee beverages".
Full-scene penetration builds a life companionship ecosystem
If product innovation is the cornerstone, it is the in-depth exploration of scenarios that enables Wanglaoji and Lixiaoji to truly integrate into daily life. In the catering scene, it is the "de-greasing partner" for hot pot and barbecue. Its fresh fruit aroma can quickly neutralize the greasiness and spiciness, making it a standard drink in chain restaurants. In the workplace setting, its "light burden" attribute precisely matches the needs of overtime workers. When feeling sleepy in the afternoon or rushing to work late at night, a can can bring a refreshing comfort without any burden. At home, the simple canned food is highly consistent with the concept of a healing lifestyle. Sipping it while watching TV series or reading is even more pleasant. Relying on Wanglaoji's powerful channel network, consumers can reach this vitality anytime and anywhere, from convenience stores to supermarkets.
The leap from a single product bestseller to an industry benchmark
Today, Wanglaoji Li Xiaoji is not merely a drink; it is a microcosm of the upgrading of the lychee industry. Through the integration model of "primary industry planting optimization, secondary industry deep processing, and tertiary industry brand marketing", it not only enables millions of lychee farmers to share the fruits of development, but also promotes Lingnan lychee culture across the country through digital museums, science popularization jars and other carriers. This combination of "strong products + strong brands" is precisely the best-selling model that the new consumer market urgently needs.
From the taste revolution to the scene revolution, the sudden popularity of Wanglaoji and Lixiaoji is by no means accidental. It is not only a precise response of traditional brands to the demands of the younger generation, but also a microcosm of the transformation of the beverage industry from "functional satisfaction" to "experience upgrade". When the saltiness of sea salt meets the sweetness of lychees, and when a can of drink becomes the "emotional bond" of life scenes, this mutual pursuit of taste and life might be heralding a new round of transformation in China's beverage market.
