/PRZWT/As the 15th National Games enters the countdown stage, the Guangdong-Hong Kong-Macao Greater Bay Area is gradually being ignited by the enthusiasm of the entire population for sports. Recently, Dongpeng Energy Drink officially announced that it has become the official supplier and designated functional beverage for the 15th National Games. From the football field of the Qatar World Cup to the podium of the Hangzhou Asian Games, from the broadcast cameras of the Paris Tournament to the current National Games venue, Dongpeng Energy Drink has always carried forward the spirit of "Striving for national glory, Dongpeng Energy", and firmly supported the development of China's sports industry. In the current era when Generation Z dominates the consumer market, Dongpeng Energy Drink, as a national energy beverage, has become an important link connecting the sports spirit with the younger generation through product innovation, in-depth scene exploration and circle integration, injecting new impetus into the development of sports in the Greater Bay Area and even the whole country.
Scientific formula Foundation: The Natural Fit between energy attributes and competitive spirit
As a leading brand in the functional beverage field, the product value of Dongpeng Energy Drink is the core support for it to enter the top competition stage. The realization of its efficacy stems from the scientific ingredient ratio that has been verified by the market for a long time. Through the synergistic effect of multiple effective ingredients, it has formed the dual characteristics of refreshing the mind and relieving fatigue, perfectly meeting the core needs of competitive scenarios.
Each 100ml of Dongpeng Energy Drink contains: Taurine 50mg, lysine 20mg, inositol 20mg, caffeine 20mg, vitamin PP 4mg, vitamin B6 0.4mg, vitamin B12 1.2μg. This precise combination of components is like a precisely coordinated energy matrix, providing all-round energy support for competitive athletes.
Taurine, as the "power core", can effectively enhance myocardial function, help maintain good cardiac output, and at the same time contribute to liver health, accelerate metabolism, and build a strong functional defense line for the body. Lysine helps regulate metabolism and provides continuous energy support for the body. Inositol helps regulate fat metabolism and maintain the stable balance of the internal environment of the body. Caffeine forms an "vitality alliance" with vitamins PP, B6 and B12, which can not only gently stimulate the central nervous system, quickly dispel fatigue and enhance mental agility, but also work together to accelerate energy conversion, promoting the metabolism of carbohydrates and fats into directly usable energy, effectively alleviating physical exhaustion and mental fatigue caused by long-term training or competition. Infuse your tired body with abundant vitality.
As the National Games enter the countdown stage, Dongpeng Energy Drink has fully launched a special guarantee mechanism for the event, providing timely energy support for athletes, coaches, volunteers and the majority of staff, from product supply to on-site services, from venue delivery to personnel support.
Comprehensive scene cultivation: Energy coverage from competitive arenas to trendy sports
Dongpeng Energy Drink's layout in the sports and e-sports fields has never been confined to simple brand exposure. Instead, it has achieved multi-dimensional coverage from professional competitions to trendy sports by building a dual-wheel drive model of "event matrix + scene penetration". In the traditional sports field, its cooperation territory has extended to the world's top event ips. From the sidelines display during the Qatar World Cup to the athlete supply area at the Hangzhou Asian Games, and then to becoming the golden partner for the broadcast of the Paris event of China Media Group, Dongpeng Energy Drink has continuously witnessed every historical moment of the events.
In-depth exploration in the e-sports field has become an important means for brands to reach the younger generation. In 2016, the brand made its first foray into sports marketing by sponsoring the Colorful CGU and NESO National E-sports Open, opening up a new way for it to break through its niche. In 2018, Dongpeng Energy Drink, with its first-mover advantage, became one of the first functional beverage brands in China to partner with top e-sports teams. Signing with the RNG team not only infused the brand with a competitive gene but also opened a new chapter of breaking through the circle layer in the gaming field. Subsequently, Dongpeng Energy Drink gradually built up an e-sports landscape covering top event ips such as Honor of Kings, League of Legends, and Peacekeeper Elite.
In the field of trendy sports, Dongpeng Energy Drink's scene penetration is more precise and diverse. In the 2025 FIA F4 China Championship, as the official designated energy drink, it perfectly combines the brand's energy attributes with the speed and passion of motorsport. The race schedule covers cities such as Ningbo, Shanghai, and Zhuhai, allowing the "fighting energy" to reach more young people as the track extends. Since Dongpeng Energy Drink became a strategic partner of the Chinese Breakdancing National team in 2021 and has been the title sponsor of the HHI World Street Dance Championships for three consecutive years, it has continuously intensified its layout in the street dance field. In April 2025, Dongpeng Energy Drink officially became the title partner of the Guomen Zhidian International Street Dance League. Through continuous exposure in over 40 events across the country, it has achieved full coverage of street dance enthusiasts and further deepened its brand imprint in the field of trendy culture.
This event layout that covers both professional and trendy aspects enables Dongpeng Energy Drink to extend its energy value from the competitive arena to daily life scenarios, forming a unique sports energy ecosystem.
Circle ecological integration: Building a spiritual resonance in harmony with Generation Z
The rise of Generation Z is reshaping the rules of the consumer market. Research data from Western Securities shows that this group of approximately 230 million people contributes 40% of the country's total consumption. Their consumption characteristics of "prioritizing emotional value, interest-driven decision-making, and social attributes at the core" have driven brand competition to upgrade from the product level to the value level. Dongpeng Energy Drink accurately grasps this trend and achieves a resonance between its brand spirit and the values of Generation Z by integrating into the ecosystem of the young circle. According to a survey by Deep Blue Think Tank, 85% of Generation Z would list "emotional value" as the core driving force for consumption. The brand's advocated concept of "Young people should strive while awake" precisely echoes the spiritual need of young people to pursue self-transcendence.
In terms of the circle penetration strategy, Dongpeng Energy Drink has abandoned the traditional advertising product placement model and instead become a "participant" and "co-builder" in the young interest circle. In 2025, the strategic cooperation with the PEL(Peace Elite League) Spring Season achieved full IP coverage of "events + games + fans". It not only provides energy support for players who train for more than 10 hours a day on the field, but also, as the official partner of the event, Dongpeng Energy Drink has built a three-dimensional brand interaction matrix both inside and outside the venue: The "Energy Bus" connects the core urban routes to transport fans watching the games. The co-branded theme store builds an immersive experience scene, and the exclusive customized space becomes a gathering point for fans' energy. The bus stops around the venue have been upgraded to a brand culture corridor, and landmark buildings have jointly illuminated the grandeur of the event. This deep participation model not only meets the scene requirements of high-intensity training for e-sports players, but also materializes e-sports culture into an emotional chain of "replenishing energy - fully entering the circle - sharing glory" through event sponsorship, game collaboration and offline interaction. When a brand logo appears in the golden rain sprayed after a player wins a championship or becomes a psychological warfare prop in a player's tactical game, its value has leaped from the functional level to emotional identification, allowing the brand to naturally integrate into the social context of young people and form a "shareable and spreadable" social currency.
From the precise segmentation of consumption scenarios to the in-depth transmission of spiritual values, Dongpeng Energy Drink has successfully broken through in brand rejuvenation. It has integrated its products into key scenarios such as sports venues, game Internet cafes, and outdoor sports fields, covering "8 groups and 20 categories", thus extending its customer base from traditional blue-collar workers to young groups like students and white-collar workers. Through the value concepts of "Striving for national glory, Dongpeng Energy" and "Young people should strive while awake", it has achieved a spiritual connection between "national honor" and "personal growth", making the spirit of hard work a common language that transcends age and field. This ecological integration strategy not only expands the brand's market space but also makes it a symbol of vitality recognized by Generation Z.
Conclusion
The countdown bell for the 15th National Games has rung the prelude to the sports extravaganza in the Guangdong-Hong Kong-Macao Greater Bay Area. Against the backdrop of national fitness being elevated to a national strategy, Dongpeng Energy Drink's exploration not only opens up a differentiated path for brand development but also contributes to the development of sports with concrete actions, injecting positive energy into society. From the product foundation built on scientific formulas, to the in-depth exploration of all scenarios in the sports and e-sports fields, and then to the integration with the circle ecosystem of Generation Z, the brand uses "energy" as a bond to deeply bind product functions with the spirit of hard work. As the National Games draw near, this energy will continue to surge in the Greater Bay Area, safeguarding the dreams of every striver, witnessing more moments of hard work, and accompanying the entire nation in challenging their limits and breaking through themselves.