/PRZWT/Guangzhou,November 19,2024-Nielsen,the global market survey agency,recently released the Sport 2024 research report during the Paris Marathon.The data shows that 68%of consumers listen to music while running,and Apple and Shaoyin are on the list of the most commonly worn earphone brands when consumers run.Among them,Shokz Shaoyin,which is positioned as a professional sports earphone,is the only brand in the TOP5 list that focuses on the development of open earphones,and the only brand from China.
Laura Philipp,the German athlete who won the women's IRONMAN World Championship in September 2024,also proved this.She mentioned in a recent interview that"I had never heard music before training because I was afraid of not hearing the outside world and being scared by the sudden appearance of vehicles,but after encountering Shaoyin open headphones,now I can even use them while swimming,which is great for me because swimming is my weakness and sometimes monotonous."
Focusing on the Chinese domestic market,the popularity of marathon events in recent years has been obvious to all.Not only have the number of participants reached new highs,the scale of the event has also been expanding,and the number of sponsors has been increasing year by year.This trend has not only promoted the rapid development of the sports industry,but also brought huge opportunities and challenges to the sports headset market.
Marathon events have spawned a huge demand for sports headphones
According to the official website of the China Marathon,there will be more than 410 marathon events of all sizes across the country(excluding Hong Kong,Macao and Taiwan)in 2024,with a large number of participants.The number of participants in events such as the Chengdu Marathon,the Beijing Marathon and the Xiamen Marathon all reached tens of thousands.These data show that the number and scale of participants in Chinese marathon events have reached an unprecedented height.
Not only are marathon events popular,but also more challenging mountain cross-country running and rickshaw relay races such as UTMB,Chaigu Downs,and Crossing Mountains to the Sea have attracted a large number of enthusiasts due to their beautiful scenery along the way.
Due to this,runners'demand for sports equipment has increased from category to quality.Sports headphones,as one of the important equipment,have greatly stimulated their market demand.
The latest research report released by Lotus Technology pointed out that the sales volume and sales of China's earphone market achieved significant growth in the third quarter of 2024.Sales reached 29.90 million pairs,an increase of 26.8%year-on-year;sales climbed to 5.16 billion yuan,an increase of 20.8%year-on-year.Among them,sports earphones,as one of the important market segments,showed strong momentum in terms of market size and growth rate.
According to current market trends and data to predict the future of the sports headset market,on the one hand,with the improvement of health awareness and the popularity of fitness activities,more and more consumers will pay attention to and buy open-ended non-in-ear sports headphones represented by Shokz Shaoyin;on the other hand,with the advancement of technology and the popularity of smart wearable devices,sports headphones will make more breakthroughs and innovations in sound quality,waterproof performance,and wearing comfort.These factors will jointly promote the rapid development of the sports headset market.
Shokz Shaoyin leads the sports headset track professionally
As the Nielsen Sport 2024 survey data shows,the reason why Shokz Shaoyin can stand out among the traditional earphone brands in the world is because of its deep cultivation of"professional"in the field of sports earphones.
Looking at the growth process of global headphone brands,most of them started with basic in-ear headphones.After accumulating a certain market share,they expanded their product categories according to consumer demand.
Shokz Shaoyin is completely different from other brands,and it has firmly established the direction of"professional sports headphones"at the beginning of its establishment.As early as 2021,Kipjog,the world's first athlete to complete a marathon in two hours,signed Shokz Shaoyin as its spokesperson in China.For more than four years,Kipjog and Shokz Shaoyin have worked together to instill the sporting spirit of"No human is limited"into every runner who constantly challenges themselves,and also allowed more sports enthusiasts to experience the extraordinary feeling brought by open professional sports headphones.
Last year,at Shaoyin's first sports carnival,Kipjog's China tour activities have always made fans relish.This year,Shokz Shaoyin has been officially announced again,and Kipjog has become its global spokesperson.
This shows that Shaoyin continues to pay attention to the field of running and sports.Only in the second half of 2024,according to public information,Shaoyin is the official diamond partner and the only designated sports headset of the 2024 Chaigutangsi Bracelet Cross Country Race,the official sponsor of the 2024 Hangzhou Women's Half Marathon,and the only designated sports headset of the 2024 Chengdu Marathon.At the just-concluded Beijing Marathon Expo,well-known cross-country runner Shen Jiasheng and a large number of marathon competitors went to Shaoyin's booth to experience the products,and the crowd was endless.
It is no exaggeration to say that Shaoyin is the most enthusiastic professional headphone brand in various marathon and cross-country running events in China,unparalleled.
Whether it is the ranking of Nielsen Sport 2024 survey data,the outstanding performance of Shaoyin elite athlete Laura Philipp,or the runners wearing Shaoyin sports headphones in various marathon and cross-country running events,it shows that Shokz Shaoyin is continuously bringing a more professional and exciting sports listening experience to global sports enthusiasts.
