November 8,2024 Shanghai-Recently,China Resources Vanguard and Blue Moon held a strategic cooperation meeting at the headquarters of Vanguard.Mr.Tao Zhiqin,Deputy General Manager of China Resources Vanguard,Mr.Liu Zhiqiang,General Manager of Blue Moon(China)Co.,Ltd.and the business teams of both parties participated in the meeting.
During the meeting,China Resources Vanguard and Blue Moon officially signed a strategic cooperation agreement.The signing will consolidate and deepen cooperation.The two sides will jointly provide consumers with better quality and cost-effective goods by building high-quality commodity power,jointly building supply chain cooperation,and strengthening digital empowerment development models in various fields.Promote complementary advantages and achieve mutual benefit and win-win results.
This year marks the 40th anniversary of the founding of China Resources Vanguard and the 20th anniversary of the establishment of the Ole?brand.Tao Zhiqin,deputy general manager of China Resources Vanguard,said at the meeting that at the milestone of 4020,facing new challenges and new opportunities in the retail industry,China Resources Vanguard is focusing on the three core formats of comprehensive supermarkets,boutique supermarkets and community supermarkets,and is determined to forge ahead,innovate and develop,and strive to become a leader in the future industry.Tao Zhiqin,deputy general manager,believes that Blue Moon has profound,accurate and forward-looking insights into consumer research,and Vanguard's vision is to lead consumption upgrades and create a better life together.Both parties can improve service quality and efficiency through digital empowerment.Everything starts from consumer needs and promotes continuous optimization of goods,services and employees.The two sides will jointly provide consumers with better products,better prices,and better service experiences,so that consumers can experience the positive changes in CR Vanguard.
Mr.Liu Zhiqiang,General Manager of Blue Moon(China)Co.,Ltd.,mentioned that the Blue Moon brand was founded in 1992 and has a history of 32 years.Blue Moon insists on driving technological innovation and consumer demand,and continues to launch more high-quality laundry products.Blue Moon laundry detergent has occupied a leading position in the market for many consecutive years,and laundry detergent and hand sanitizer have won the first comprehensive market share of congeneric products for more than ten consecutive years.All along,Blue Moon and China Resources Vanguard have a good foundation for cooperation,including Guangzhou Luogang Vanguard store to build Blue Moon flagship counters,allowing consumers to truly appreciate the technology of products from the counters of such science and technology museums.
The signing of strategic cooperation between Vanguard and Blue Moon is also an important measure to respond to consumer demand on the supply side.In the future,China Resources Vanguard and Blue Moon will give full play to their respective advantages to jointly explore cooperation in creating product differentiation in private brands,product customization,etc.,matching the three meals a day,home life and outdoor leisure consumption scenarios,so as to serve the different consumer needs of China Resources Vanguard's three business formats and enhance customer experience.China Resources Vanguard and Blue Moon will go hand in hand to jointly explore new models and new formats in the retail industry,and bring better service and experience to consumers.
