/PRZWT/October 28,2024 Shanghai-On October 25,HEYTEA launched a new series of single products"Triple Thick Wipe"using"Qianmu Matcha"to bring the super strong experience of"Qianmu Matcha"with an innovative combination of triple flavors in the entrance of matcha.At the same time,HEYTEA will also bring more innovative drinks around"Matcha",a healthy tea raw material with a thousand-year history of tea culture.Following the"Triple Thick Wipe",HEYTEA will also use"Qianmu Matcha"as the core raw material,and recently launched a new"Matcha Slimming Bottle"to bring a new way of healthy tea drinking where the bottom of matcha tea collides with fresh fruits and vegetables."Qianmu Matcha"will also become the protagonist of a new chapter in HEYTEA's"Super Plant Illustration".
Originating from the Wei and Jin Dynasties,it flourished in the Tang and Song Dynasties.Matcha(known as"end tea"in ancient times)is the main raw material for the production of many Chinese iconic tea arts such as"ordering tea"and"tea drama".HEYTEA seeks veins in Chinese tea culture,exploring the contemporary innovation of Chinese matcha from the perspective of tea traceability and tea drinking aesthetics.Not only through high-quality raw materials and innovative research and development,it explores the rich application of"Qianmu matcha"in new tea drinks,but also brings its own dedicated aesthetics through fine collision and grinding.In the slow drinking of a cup of"Qianmu matcha",you can experience the taste of tea Zen,so that Chinese tea culture can enter the daily life of the public in a more youthful drinking form.
HEYTEA Popular Matcha
As early as a thousand years ago,people continuously refined the tea art in pursuit of the perfect tea foam form,and finely ground small pieces of group tea into powder with great patience,which was an indispensable process in the process of ordering tea,fighting tea,and tea distribution,just as matcha is now made.Returning to the origin of tea drinking,HEYTEA continuously pursues high-quality tea raw materials,promotes the trend of new tea drinks"returning to tea",and brings the innovation and upgrade of the popular matcha series after classic tea bases such as Lvyan,Jinfeng,and Sijichun.
The"Thousand Eyes Matcha"used in the whole series of"Triple Thick Wipe"products comes from the alpine tea garden in Wuyi,Zhejiang,the"hometown of organic tea in China".It is cultivated without pollution in the tea-planting environment at 29 degrees north latitude.Its"cover cultivation"planting method enables the tea leaves to synthesize more chlorophyll during growth,resulting in the bright green color of the tea leaves.After picking the tea leaves,it is made into high-quality steamed green tea through multiple processes such as steaming,drying,and color selection.After 24 hours of collision grinding in a low temperature environment,the grinding particle size can reach 1,000 mesh,bringing a cloud-like delicate tea"Thousand Eyes Matcha".It comes with a touch of unique seaweed fragrance and has a pure and mellow taste.
"Triple Thickness"is added to the real-quality matcha milk,and the classic cheese and cheese fusion"Qianmu Matcha"pioneered by HEYTEA is added.After many proportions debugging,it is whipped into a dense and mellow"strong cheese".Take a sip of light salty cheese mixed with rich creamy aroma and bitter tea fragrance to spread on the tip of the tongue,and the aroma of seaweed is slowly released,and the aftertaste is long-lasting and mellow.
Inspired by"Thousand Eyes Matcha",HEYTEA also creatively brings a new form of matcha entrance-"hand-made thick sticky sticky"small material.This small material has been made by hand to double the sticky feeling,and with the sweet aroma of milk,it emits a fresh and long fragrance of matcha when chewing.With the classic small ingredient matcha custard,which is also made daily,it adds a tender and smooth taste and a rich and sweet matcha frankincense to the drink.
The silky and mellow from"strong cheese",the rich fragrance of liquid matcha milk,and the sweet and soft taste of"strong sticky"and matcha custard,make the unique"Qianmu matcha"blend with each other in a cup of"triple thick"in three different forms,and the fresh and mellow moss fragrance slowly soothes in the mouth,playing the"Matcha Trio"in the mouth,bringing the triple innovation of Chinese matcha.
Super Plant Tea Series
Continuing the healthy choice of"super plants","Qianmu Matcha"has become the new protagonist of HEYTEA's"Super Plant Illustration:Matcha Chapter".As an important part of the development of Chinese tea culture,matcha has long been precipitated with the label of natural health in China's more than 1,700-year drinking history.
From the Wei and Jin Dynasties to the Tang and Song Dynasties,the tea ordering culture born from the end of the tea reached an unprecedented peak in the style of fighting tea in the Song Dynasty.People exchanged creations during the tea tasting process of"grinding tea","Luo tea","waiting for soup","cup"and"ordering tea",and pursued the art of Zen elegant life.HEYTEA draws inspiration from research and development,inherits Chinese tea culture and innovates,and brings the new"Matcha Slimming Bottle"of the"Super Plant Tea"series to the"Super Plant Tea"dialogue from all over the world.
Unlike the traditional form of matcha drinks,the"Matcha Slimming Bottle"is made of freshly squeezed kale and fresh fruit with pure"Thousand Eyes Matcha".The collision of light seaweed aroma and sweet fruity flavor inspires a double fresh natural taste and refreshing flavor.At the same time,it also renews the way matcha is eaten,making it more suitable for light drinking anytime,anywhere.
Since its establishment,matcha elements have always run through the Product Research&Development of HEYTEA.In line with seasonal characteristics and different IP attributes,HEYTEA has launched the combination of matcha and a series of seasonal ingredients,including the classic"Zhizhi Matcha",the re-engraved and returned"Buffalo Milk Double Matcha",the new out-of-stock king"Matcha Bobo Ice",the joint special drink"Menghua Tea Xi Dian Tea",and the joint name of"Only Green"is limited to"Only Green Taro".It has accumulated a high reputation among consumer groups with high-quality matcha raw materials and careful formulas.
This time,HEYTEA has once again innovated on the basis of matcha raw materials,traced back to Zhejiang,which has a thousand-year history of tea production,and selected fresh leaves of tea species that are more suitable for making matcha.With finer production processes and innovative formulas,it will bring"Qianmu Matcha",a tea fragrance produced in China,to more consumers,and unlock more possibilities for new tea drinks with differentiated products.
