/PRZWT/BEIJING, Aug. 19, 2024 - On Aug. 10, the Keep City K-Horse Road Run, a special event with the theme of "True Love PD Qixi Festival Run," kicked off a romantic run at Beijing's Olympic Forest Park. When the romantic Qixi Festival met the City K-Horse, more than a thousand runners raced with high energy and heart rate, and rushed together for a sweet encounter.
The "City K Horse" is jointly organized by the event organizer Keep and industry partners Vosage Group Jieyu Brand, Okamoto OKAMOTO, OPPO Watch X, Ele.me | Tea Baidao, partners Ele.me | Xibei Naked Noodle Village, Ele.me | Burger King and Tmall Health "Oxygen Pupil Try-On Festival", event supporters UNNY CLUB Youyi, Got Rice Wangwang Donut, etc. In the strong sports atmosphere in August, combined with the special meaning of Qixi Festival, and at the same time showing the IP core of KMARS City K Horse "Free, Trend, Young and Happy", it is committed to creating a zero-pressure sports social scene for young people.
The KMARS City K Horse Qixi Festival offers three categories: 5km Happy Run, 10km Elite Run and 21km Speed Run, all runners can sign up. In addition, the event is also equipped with a very good value of the entry bag and finishing bag, energy supply station, custom medals and a variety of fun photo clock in point.
When Romantic Qixi Festival meets KMARS City K Horse, have a "running date"
On the occasion of the Chinese traditional Qixi Festival on the seventh day of the seventh lunar month, Keep held the Qixi Festival special road running activity, and specially set up three categories of 5km music running, 10km elite running, and 21km speed running for couple runners. Combining traditional festivals with running, while enjoying the fun of running, it also created an exclusive romantic memory for runners. On the track, many lover runners ran together wearing couple running equipment, doing warm-up before running and stretching after running together, and up the ante for romance, the sweetness index of Beijing Olympic Forest Park continued to rise.
It is worth mentioning that Keep has prepared a couple's exclusive number cloth and a Qixi Festival limited commemorative medal for the couple runners participating in the Qixi Festival special event. After the race, you can also go to the Qixi Festival interactive photo area to receive exclusive small gifts.
In order to provide the players with a better service experience, Keep and partners have made sufficient preparations for this event. There are special cooling, sun protection, energy and other supply points on site and track to provide professional and considerate event services for runners; in the "City K Horse" brand interactive area that focuses on "relaxed play, happy shooting", set up team flag DIY area, merchandise ice cream sales area, self-service beauty area, big head sticker shooting area, brand interactive game area, etc., to create a social scene space suitable for young people, and play well with young people; after completing the race, the runners can go to the plastic sealing area to plastic seal the event number cloth and keep their number plate as a souvenir.
KMARS City K Horse has a new start, creating a borderless runner's living community
It is understood that Keep "City K Horse" originated from the city K road running activity IP initiated by Keep in May 2023. After a year of development, the IP has continued to explore the social, cultural, life, art and other fields of runners. It has received positive feedback from runners, runners and cooperative brands across the country, and has grown into a new running record label. In 2024, Keep "City K Horse" IP has been rejuvenated and upgraded, and a series of road running activities with the theme of "Run + City" has been launched. So far, 3 events have been successfully held, namely "Run Guangzhou" in March and "Run Beijing" in June and August. In the next step, "Run Hangzhou" and "Run Shanghai" will be launched one after another, and the "Run Shanghai" series will also go to more cities in the future. Stay tuned!
At the same time, Keep continues to strengthen win-win cooperation and long-term development with the vast number of brands, continue to establish a strong partnership, give full play to the various resource advantages of both parties, and jointly explore the boundless marketing scene space with KMARS City K Horse. The addition of cooperative brands, on the one hand, provides high-quality event services for running enthusiasts and escorts for urban K road running activities; on the other hand, further enhances the user boundaries of participating runners, providing runners with a long-term communication and exchange space.
The special KMARS City K Horse Qixi Festival, in the Vosage Group Jieyu brand, Okamoto OKAMOTO, OPPO Watch X, Tmall Health "Oxygen pupil try-on festival" and UNNY CLUB Youyi and other brand interactive areas, from before to after the race has maintained a popular "bursting" state, receiving practical gifts, clock in photos, interactive play and other activities are very popular among runners.
Up to now, the Keep "City K Horse" series of road running activities has been successfully held for 11 events with the positioning of "freedom, trend, youth and happiness", and has now become the favorite event of the new generation of runners. In the future, Keep "City K Horse" will continue to deepen the running events, and by unlocking more gameplay, continue to explore the "new home ground" of running events, and detonate a new wave of national health running.
