/PRZWT/GUANGZHOU, June 19, 2024 - The 17th edition of the European Cup in Germany will be held in 10 cities in Germany from June 15 to July 15, 2024. At that time, 24 elite teams will gather in the shade of greenery for an exciting competition. This is not only a sports competition, but also an artistic feast that shows the human spirit of hard work and teamwork. As the official global partner of the 2024 European Cup, art appliance gorenje will bring art aesthetics to the greenery, helping every hard-working athlete to realize their dreams in passion and sweat, and witness every legendary moment.
The European Cup is in love, and the "art" is about to explode
"Gorenje" means "burning" in Slovenian, translated as a passion for life like fire. During the development of the brand for more than 70 years, gorenje has interpreted people's love and yearning for simple and elegant life with the beauty of art and the power of technology.
Gorenje, born in the hinterland of Europe, is deeply influenced by European multiculturalism and forms a unique brand gene of art appliances. Tracing the development history of football, there are not only the conservatism and radicalism of British football, the passion and romance of Brazilian football, but also the enthusiasm and tenacity of German football. The collision and fusion of multiculturalism coincides with the brand gene of art appliances gorenje. Gorenje, as an art appliance, integrates the fashion and romance of Roman culture with its design concept. It interprets the beauty of life and art with a master's signature set of appliances, just like the competitive aesthetics where passion and skill coexist on the court. The power of gorenje technology originates from the rigorous science of Germanic culture, and the pursuit of quality life is interpreted with continuous innovation and science, just like the athletes' exquisite calculation of every shot. The enthusiasm of Slavic culture in the gorenje brand gene is unrestrained, and the love of life is interpreted with the gorenje brand concept. Passion and sweat are intertwined on the field, which is the burning of the soul of art on the field and another expression of sports and art.
International high-end home appliances, a model of art sets
Art appliance gorenje is rooted in the German-Austrian industrial system. The factory is located in the core area of European home appliances. During the more than 70 years of enterprise development, it has continuously surpassed itself and won many firsts in the industry. Gorenje PremiumTouch is the industry's first intelligently controlled washing machine; in 2011, it became the first brand to apply TFT color screen to the field of home appliances; since 2019, art home appliances gorenje has always been leading in cutting-edge technology, constantly innovating laundry technology, "360 ° Cloud Soft Care" "Nature Dry Low Gentle Baking" brings ultimate care to high-end clothing through patented two-way air inlet technology and unique water ripple drum; "AdaptTech AI Adaptive" "VitaLight Pulse Fresh" "E-Freeze Deep Cold Quick Freezing" and other technologies enhance the intelligence of refrigerator technology while bringing people a sense of quality and happiness. The continuous exploration of innovative technology has also allowed art appliances gorenje to win the Red Dot Design Award, Plus and award and other internationally renowned home appliance technology awards for 16 consecutive years, full of honors, bringing quality and a better life to thousands of families.
The unique artistic attributes and cutting-edge research technology of art appliance gorenje have made it popular in major sports events. It has successively become the main sponsor of the European Men's Handball Championship, the official partner of Paris Saint-Germain Club, the official partner of Euro 2020, and the official sponsor of the 2022 Qatar World Cup. Over the years, it has witnessed countless glorious moments and the birth of champions.
The hard work and competition on the green field cross the distance of language, region and time, bringing a hearty competitive art to people. As the official global partner of Euro 2024, art appliance gorenje is non-combustible and non-art, every step is art, and every moment is a legend. Witness the birth of the glorious moment with burning enthusiasm, art appliance gorenje will once again appear on the Euro 2024 arena, let us look forward to the light of art shining on the green field.
