/PRZWT/SHANGHAI, June 7, 2024 - With the development of short video and live streaming, competition in the filming equipment market has become increasingly fierce, with major brands competing for new channels and audiences, with wireless microphones becoming a key track.
On the day of the just-opened "618", the button microphone LARK MIX under the Mammoth brand stood out and became an important "combat force" in this e-commerce war. It handed over a bright transcript and became the first wireless microphone with thousands of yuan of quality.
Sales growth leads the way, and the wireless microphone category on the whole network is the first
The data shows that the Mengma brand has won the double championship in sales and sales of wireless collar microphones, achieving an astonishing growth of 141% year-on-year, and tied for first place on major online and offline platforms. All products even included multiple price segment sales champions in 618. Button microphone LARK MIX has become the first in sales and sales for the entire category.
How can the Mammoth button microphone stand out in the fierce competition and reach the top in one fell swoop?
The reason why the Mammoth button microphone stands out in the fierce competition is primarily due to its accurate positioning.
As the first brand to target the needs of the new generation of content creators, Mengma has rapidly opened the wireless collar microphone market in 2020 with its accumulation in the field of professional audio & video technology, becoming the professional wireless microphone brand favored by 100W + creators on the whole network.
The five products of Mengma LARK series are highly sought after due to their excellent performance and reputation, and have become the standard for short video creation and live broadcast. In 2023, Mengma has become the first brand of wireless collar microphone in China through years of development.
Its latest flagship model - button microphone, with its innovative form and three top performance, firmly occupies the commanding heights of congeneric products, riding the dust in the thousand-yuan gear.
The first button shape, a single wheat only 9 grams of design, to achieve lightweight and non-sensory wear, subverting the new form of the industry;
Top-matching sound quality, 24bit depth sampling restores the sound of the human ear;
There is also top-mounted noise reduction, one-click dual-gear noise reduction to solve problems in different scenarios; among them, 10 hours for single wheat, up to 30 hours, and the top-mounted battery life can meet the needs of long-term work.
In terms of brand strength, the button microphone won the "I Love Audio Network" 2023 Golden Sound Award, the Best Wireless Mic of NAB 2024 award in the United States, and the GDPmobile Gold Award in Japan 2024. In terms of application, it cooperated with the national college competition "Research China" as the official designated microphone, and was favored by many first-line stars.
These honors and professional recognition have further won a good reputation and trust for the button microphone LARK MIX. It can be said that this button microphone has undoubtedly become an important "dark horse" in the 618 e-commerce war.
