/PRZWT/SHANGHAI, May 30, 2024 - On May 28, the launch ceremony of Jixiang Wonton's national store exceeded 3,000 was held at Jixiang headquarters. Mr. Zhang Biao, President of Jixiang Wonton, attended the company's executive team, all employees of the headquarters, representatives of core franchisees, and important guests from the China Chain Store Association and the Shanghai Business Federation to witness this historic moment.
At the beginning of the event, Mr. Shen solemnly announced the official opening of the 3,000th store of auspicious wonton, and together with many leaders, lit the lamp post that symbolizes "the bright future and vigorous development of the enterprise".
In their subsequent speeches, the three core leaders of Jixiang Wonton reviewed the glorious history of the brand, based on the forefront of the industry, and drew a grand blueprint for the future of the brand. Chairperson Peng Jianzhen of the China Chain Store Association and Secretary Wu Xingbao of the Shanghai Chamber of Commerce also delivered enthusiastic speeches, expressing warm congratulations on the remarkable achievements of Jixiang Wonton and placing ardent expectations on its future development.
At the scene of the celebration, a shocking lion dance performance pushed the atmosphere to a climax. The auspicious lion dotted the finishing touch, the lion took off, and the male lion spit out Rui, which not only added a strong festive atmosphere to the scene, but also foreshadowed that the auspicious wonton would surely have a grand plan and a prosperous career in the future development.
After the successful conclusion of the launching ceremony, under the leadership of Mr. Zhang, everyone moved to Jinsha Hemei Jixiang Store - the 3,000th store with epoch-making significance. A grand ribbon-cutting ceremony was held at the scene, with cannon salutes and drums ringing, celebrating the glory of the moment. This important moment not only highlights the strong strength of Jixiang Wonton in branding, but also reflects its far-reaching influence in the industry. Since then, Jixiang Wonton has officially entered a new era of development and opened a new chapter in the history of the company.
Quality casts, warms people's hearts
Auspicious wonton, which was born in 1999, was originally a small shop on Renmin Road in Shanghai. With its handmade large wonton and delicious soup base, it warmed the stomachs and hearts of countless diners and became the food mecca of Internet celebrities. At that time, when night fell and the lanterns were on, Shikumen and alleys were filled with the aroma of auspicious wonton, causing passers-by to stop and explore the source of this delicious food.
The years have flowed gently, and it has been 25 years in the blink of an eye. Jixiang Wonton has developed from a small store with only ten square meters at the beginning to a leading restaurant chain brand all over the country, with 3,000 stores scattered all over the country like stars. During this long period of time, Jixiang Wonton has not forgotten its original intention, always adhered to its love and dedication to food, and used the concession management model to gradually create a "small store big chain" market structure.
At present, Auspicious Wonton has become a household name food brand. Its success lies not only in delicious wontons, but also in the deeper love that lies deep in the core of the brand - the love and pursuit of food, the sincerity and care for customers, and the persistence and persistence of quality. It is committed to creating a unique food experience, making homely wontons a beautiful scenery in people's lives. In this process, Auspicious Wonton always listens carefully to the needs and voices of customers, with its satisfaction as the highest pursuit.
At the same time, Auspicious Wonton also always adheres to the value creation orientation, constantly self-reflection, self-improvement, and continuous optimization of operation strategies and management systems; more excellence, focusing on creating authentic and high-quality products and services, just to ensure that every bowl of steaming wonton allows customers to taste the warmth and love of home.
The opening of the new store, the inheritance of the heritage
Today, the 3,000th store with the deep heritage of auspicious wontons, Jinsha Hemei Store, has officially opened. This store not only continues the traditional delicious tradition of auspicious wontons, but also takes it to a new level in terms of quality and service.
In the Jinsha Hemei store, the craftsmen handwrapped the wontons on site with exquisite skills, striving for perfection in every detail. They carefully restored the old taste of 25 years ago, so that diners can feel the nostalgia and warmth while tasting the delicious food. The wontons are a big filling and fresh, and the fragrance in one bite is endless.
In addition to the signature wontons, the store also offers a variety of products such as freshly ground soy milk and freshly cooked nutritious porridge, which strictly locks the freshness and nutrition of the ingredients and brings diners a rich and reassuring food experience.
On the first day of opening, Jinsha Hemei Store was bustling with customers, and the diners praised the delicious wontons. After tasting, many customers expressed that they had retrieved their childhood taste bud memories and promised to visit again to continue to savor this unforgettable taste enjoyment.
3000 is not a simple incremental number. It is brought together by countless small and solid steps, gradually paving the way for the development of auspicious wonton, and also heralding that the brand development will achieve greater leaps and usher in a broader world. Looking forward to the future of auspicious wonton, continue to inherit delicious ingenuity, continue to innovate, and continue to make progress, and offer more delicious, healthy, convenient and unique food experiences to the majority of diners.
