/PRCWT/Beijing, January 26, 2024 - On January 21, under the guidance of IECIA
International Digital Economy Innovation Organization, co-sponsored by the
Organizing Committee of ECI AWARDS International Digital Innovation Award and
Ailaiye (Shanghai) Network Technology Co., Ltd., the 2023 ECI Young Awards and
"Qingfeng Hello" Cup First College Student Digital (Marketing) Innovation
Competition Finals and Awards Ceremony was grandly held at the JW Marriott Hotel
in Shanghai.
Since the launch of this competition on October 24, 2023, it has quickly received the enthusiastic attention of hundreds of college students across the country, and thousands of college students from various schools have actively responded to the registration. From the inspiration of the campus tour of 7 tutor groups in 6 cities, to the fierce competition of the preliminary selection, through the tempering of the innovation training camp, and finally ushered in the wonderful moment of the finals and award ceremony, this grand event that integrates creativity, enthusiasm and youth came to a smooth conclusion.
First, the on-site review of the finals
At 2:00 pm on January 21, seven dynamic participating teams took the stage one after another to start a fierce PK competition. The final proposition was "How to make Qingfeng Hello a popular tissue on campus", and each team spent 17 minutes to present their creative proposals. The organizing committee specially invited senior experts and industry elites from academia, industry, enterprises and other fields to serve as the final judges for the finals, and comment and score on the spot.
Soochow University's White Rice Racing Team, Peking University's Gyro Man Team, Communication University of China's Qiu Baite agent team, Xiamen University's special effects team upgrade, Suzhou City University's 555-25 team, and Shanghai Ocean University's Jinglan team followed. The representatives of various universities went all out to compete and showcase their carefully polished innovative works.
The interactive judging session was equally exciting. The judges gave serious marks and detailed comments according to the six evaluation dimensions of each participating team's proposal goal compliance, content innovation, communication execution, creative quality, marketing effectiveness, on-site proposal and interaction.
In the intense brainstorming and countermeasure agitation, the finals came to an end, and the results of each team will also be announced at the awards ceremony.
II. Review of the awards ceremony
1. Guest speeches
On the evening of January 21, the awards ceremony was filled with guests.
At the beginning of the event, two representatives of the organizers, Mr. Jia Lijun, Executive Chairperson of IECIA Global Promoter & ECI Awards, and Mr. Sun Shaorui, Co-Chairperson of ECI YOUNG AWARDS/Founder & CEO of Ailai, delivered speeches on stage. The two extended a warm welcome to the guests, expressed their heartfelt gratitude to the sponsoring companies that fully supported the development of the competition, the national universities that joined hands with the competition, professional and authoritative review tutor experts, and strategic partners from all walks of life, and fully affirmed the hard work of the contestants and instructors and their unremitting pursuit of digital marketing innovation.
Then, Mr. Chen Pei'ai, Honorary Chairperson of ECI @Education Innovation Expert Committee & Founding President of China Advertising Education Research Association & Professor of Xiamen University, took the stage to speak. Professor Chen expressed his high recognition of the significance of the competition, saying: "I believe this competition will become one of the most important platforms for college students in the digital innovation transformation, and raise the value of our professional education to a new level.
Afterwards, Mr. Yan Haifeng, Vice President of East China University of Science and Technology, expressed his ardent expectations for the younger generation of digital marketing talents, expecting that the ECI Young Awards will be able to create a better future for college students in the near future, and also contribute to the creation of a better future for China.
Mr. Wang Chen, General Manager of Digital Marketing of APP Tissue Paper Division, delivered a speech on behalf of the general sponsor of the competition. He said that this competition has created a stage for college students to display their creativity. As the general title of the competition, Qingfeng Hello successfully allowed college students to have in-depth interaction and dialogue with the Qingfeng Hello brand, and realized the co-creation of the brand and the new generation of creative thinking. He said: "Qingfeng Hello hopes to use the novel ideas and innovative ideas of college students to become the favorite choice of the younger generation of college students."
2. Contestant preliminary work display
Then, four winning teams took the stage to display their works. Team You and I under the Wisdom Tree from Huaqiao University, Team Digital Conqueror from Huazhong Agricultural University, Team Wao from Shanghai University, and Team Brain Open from Jinan University shared their exciting ideas and brought more new inspiration and thinking to the audience.
3. Student Consumption Insights White Paper Released
With the launch of the competition, the organizers, together with the School of Advertising of Communication University of China, launched a simultaneous research on college students' consumption insights. At the event, Professor Yang Xuerui, Director of the Advertising Department of Communication University of China, authoritatively released a white paper.
This research report, which focuses on college students' consumption insights, provides valuable data support and insights for the industry and academia, enhancing the academic depth, industry influence and industrial value of the competition, and promoting the sustainable development of the digital economy industry.
4. Awards Ceremony
During the awards ceremony of the dinner, the atmosphere reached its climax. The host and the presenters announced the winners of each award in turn and presented awards. Including the Preliminary Gold, Silver and Bronze Award, the Outstanding Industry Mentor Award, the Special Contribution Award, the Innovation College Organization Award, the final finalist award, and the final gold, silver and bronze award.
With the announcement of each award, the scene was filled with applause and cheers. The winning representatives took the stage to accept the award and shared their joy in their speeches, expressing their sincere gratitude to the organizers, participating instructors, and industry mentors.
01 Preliminary Level Award
(1) Proposition unit: APP Tissue Paper Division
Proposition: Innovative tissue life experience
Gold Award:
Title: "Qingfeng He!! o Series Digital Marketing Solution"
Participating school: Huaqiao University
Silver Award:
Title of work: "Paper" is the year if you have it "
Participating school: Suzhou City University
Bronze Award:
Title: "Hello Qiu Bai Te is here"
Participating school: Communication University of China
Excellence Award:
Title: "Qingfeng Dabai Creative Case"
Participating school: Shanghai International Studies University
Title: "The Story of a Piece of Paper"
Participating school: Dongguan City University
Title: "The Number One Tissue Player"
Participating school: Peking University
Title of work: "Breeze, not afraid of the limelight - the road to advancement of conspicuous bags"
Participating school: Soochow University
Title: "It's All About Dreams"
Participating school: Xiamen University
Title of work: "Clear" Heart Accompanying, "Paper" for Happiness "
Participating school: Shanghai Ocean University
Title: "Breeze Hello Series EMO HUG"
Participating school: East China University of Science and Technology
(2) Proposition unit: Bright Dairy
Proposition: Bright White Rabbit Milk Series Campus Marketing/Communication Plan
Gold Award Title: "White Rabbit Milk - Creating Ingenuity and Sweetness"
Participating school: Shanghai Institute of Visual Arts
Silver Award Title: "Worship the early years, the rabbit is much sweeter"
Participating school: Soochow University
Bronze Award Title: "Campus significant other White Rabbit"
Participating school: Huazhong Agricultural University
(3) Propositional unit: Oreo
Proposition: How to make Oreo the favorite snack brand for young people through product innovation, integrated marketing, etc
Gold Award work: "Childlike Oreo, the taste of the year is coming again"
Participating school: Shanghai University
Silver Award: "Vibrant and full of energy, so is the Oreo"
Participating school: Wuhan Donghu University
Bronze Award Work: "Let's Pick Up" Together "
Participating school: Jiangsu Normal University
(4) Proposition unit: Golden Maple Wine Industry - Golden Age
Proposition: Red Bubu's Integrated Digital Marketing Solution
Gold Award Work: "Laughing and Flushing"
Participating school: Jinan University
Silver Award Work: "Bu? Supplement!"
Participating school: Hubei University
Bronze Award for Work: "Love in Bu Bu"
Participating school: Minjiang University
02 Outstanding Industry Mentor Award
Winners:
Jin Tao, Chief Digital Officer of Xingchang Xinda, Yan Hui, Vice President of TalkingData Products, Zhu Jingyu, Head of Digital Marketing of Honeywell Group, Hong Xuefei, Vice President of Tezan, Xiong Lei, Chief data scientist of Yunji Tianhe, Li Gang, Vice President of Hangzhou Digital Cloud Information Technology Co., Ltd., Li Rui, General Manager of Kuaishou Education Industry, Cao Yuji, Vice President of Shenyan Intelligence, Li Sanshui, the head of wild dogs, Li Huijuan, CEO of Beijing Partners
03 Special Contribution Award
Hello Breeze, Bright Dairy, Oreo, Golden Maple Wine
04 Innovative College Organization Award
Winners:
Suzhou City College, Communication University of China, Peking University, Soochow University, Huaqiao University, Dongguan City College, East China University of Science and Technology, Shanghai Ocean University, Shanghai Foreign Studies University, Huazhong Agricultural University, Shanghai University, Wuhan Donghu College, Jiangsu Normal University, Jinan University, Hubei University, Minjiang College, Xiamen University, Shanghai Institute of Visual Arts, Donghai Vocational TechAcademy, Henan University of Science and Technology
05 final finalist award
Winning team: Brain hole open team
Participating school: Jinan University
Winning Team: White Rice Racing Team
Participating school: Soochow University
Winning team: 525 teams
Participating school: Suzhou City University
06 Finals Gold, Silver and Bronze Awards
(1) Finals Gold Award
Winning team: The Gyro Team
Participating school: Peking University
(2) Finals Silver Award
Winning team: Qiu Baite's management team, the upgraded version of the special effects team
Participating schools: Communication University of China, Xiamen University
(3) Bronze Award in the finals
Winning team: Jinglan team
Participating school: Shanghai Ocean University
The awards dinner came to an end in the concluding remarks of Mr. Sun Shaorui, the founder & CEO of Ailaiye, on behalf of the organizers. Sun Shaorui (Lao Sun) said that tonight is not only a successful conclusion of a competition, but also a new starting point for a journey. With everyone's support and love, I believe that the next competition of ECI Young will be even more exciting. Looking forward to our meeting again to continue the legend.
After more than three months, the first ECI Young Awards and "Hello Breeze" Cup Digital (Marketing) Innovation Competition for College Students has come to a successful conclusion. This innovative, international and influential digital innovation competition that integrates industry and education has successfully broken down the barriers between the industry and academia, linking outstanding college students and well-known enterprises, and injecting a strong driving force into the new generation of business innovation in the digital economy era and promoting the sustainable development of the digital economy industry.
Youth has no limits, and innovation has no limits. Let's wait and see together. The next ECI Young Awards and "Hello Breeze" Cup Digital Marketing Innovation Competition for College Students will bring more surprises and creative collisions. It is expected that in the near future, more young talents will shine on this stage and contribute innovative power to the future of digital marketing!
Special thanks
Special thanks to Qingfeng Hello for the title sponsorship, thanks to Guangming Dairy, Oreo, Jinfeng Wine Co-sponsorship, thanks to Suzhou City College, Communication University of China, Peking University, Suzhou University, Overseas Chinese University, Dongguan City College, East China University of Science and Technology, Shanghai Ocean University, Shanghai Foreign Studies University, Huazhong Agricultural University, Shanghai University, Wuhan East Lake College, Jiangsu Normal University, Jinan University, Hubei University, Minjiang College, Xiamen University, Shanghai Institute of Visual Arts, Donghai Vocational TechAcademy, Henan University of Technology and other national universities, thanks to the hard-working contestants and instructors for the competition, thanks to the professional authority and serious and rigorous competition jury experts, thanks to Xingchang Xinda, W, Kuaishou Technology, Group Yi China, TalkingData, Jingpai Technology, Tezan Technology, Hangzhou Digital Cloud Information, Shenyan Intelligent, Honeywell Group, Yunji Tianhe Company for their support of this event, and thank the China Advertisers Association Branding and Marketing Professional Committee, Shanghai West Bund Development (Group) Co., Ltd. and other strategic partners for their strong support of this event.
Organizer: ECI Awards International Digital Innovation Award
The ECI Awards International Digital Innovation Award was established by the IECIA International Digital Economy Innovation Organization in 2014 and is the first international award in the global digital economy to use the "effectiveness /The effectiveness of innovation" as the evaluation criterion.
The ECI Awards are dedicated to recognizing [cases] with great innovative application value in "technology, products, business models, service models, management models and marketing", as well as [people] and [institutions] who have made innovative contributions.
The innovations that ECI recognizes are not "new inventions", but "new values" that can be practically applied in cultural and commercial life to bring a better life and future to mankind. The ECI Awards not only recognize innovations with commercial value, but also recognize innovations that can define the future, promote the sustainable development of human society, and embody the humanistic spirit. It is known as the "Nobel Prize" in the field of digital economy innovation.
Organizer: Ailaiye (Shanghai) Network Technology Co., Ltd.
Ailaiye, a leading digital campus ecosystem service platform in China, was established in November 2014. Ailaiye fully covers campus student life scenarios and services, and has five business segments:
① Digitization of local life services in colleges and universities;
② Campus culture media section;
③ Campus supply chain digital distribution platform;
④ Alaiye catering digital SaaS service;
⑤ "Cloud Restaurant" smart catering back kitchen management system.
Ailai also actively builds a bridge between society and universities, disseminates excellent campus culture and social culture, and takes helping college students grow, become talents and succeed as its corporate mission, and builds a digital campus-wide ecological service platform that affects global intellectual youth. Ailai will also give play to its advantages and influence in the Chinese university market, connect outstanding college students with well-known enterprises, break down barriers between the industry and academia, and build dreams with more industry mentors and young college students with innovative dreams.
Overall title of the competition: Hello Breeze
Qingfeng is a national-level ecological good paper brand, founded in 1998, adhering to the brand concept of "We not only make paper, but also insist on afforestation.", providing Chinese families with delicate, natural, healthy and environmentally friendly home quality life solutions, belonging to the world's leading paper group Jinguang Group APP (China), the strength has the "integrated forest pulp and paper" industry chain, insisting on afforestation for 30 years, and always adhering to environmental protection and sustainable development "plant 6 trees, use 1 tree". The company's own forest area exceeds 270,000 hectares, and the carbon sink reserves 42.39 million tons.
