/PRCWT/Wujiang, January 11, 2024 - The unique wonderful performance, the continuous warm melody, and the cheers of the crowd that overshadowed the waves... The Wujiangzhai Furnace Winter Song activity started the integration of multiple scenes such as national culture, fireplace music, and local life. From the winter solstice to the New Year's Day 2024 New Year's Eve, Wujiangzhai Furnace Winter Song became popular and attracted high-frequency attention from the central media. It has been on the hot search lists of Weibo, the same city and WeChat Channels for many times. Thousands of people came to the scene to participate in the collective New Year's Eve.
According to statistics, Wujiangzhai Fireplace Winter Song "Festival Fire Set Him Me" IP, through the superposition of the star special strength singer lineup, strong out of the circle. During the event, it attracted more than 10,000 live clocks in the country, hundreds of authoritative media reports, and as of January 6, more than 100 KOL Internet celebrities have been exposed and disseminated. During the New Year's Eve, in addition to the high-frequency attention of CCTV, Guizhou Satellite TV's live broadcast of the whole network is as high as 200 million +, which is enough to prove that this Fireplace Winter Song event is not only hot out of the circle with strength, but also has received the attention and praise of the whole network.
Among them, it is worth noting that the topic #going to Guizhou stockade in the fireplace winter song #on Weibo's trending topic list, the relevant topic words accumulated heat 40 million, at the same time in the authoritative media content release, strong on CCTV news, by the whole country and even the world tourists and music fans highly concerned.
On December 23, 2023, Helen and Ma Liang, two powerful singer-songwriters, appeared to sing, opening the prelude to this festival, and released more than 100 authoritative media content. On December 31, 2023, two singers, Sha Baoliang, and more than 10,000 music fans and tourists in the live stream of Guizhou Satellite TV, 200 million + audience, sang the new movement of 2024 together.
On December 31, 2023, at the Wujiangzhai Fireplace Winter Song scene, in addition to the singing of two powerful singers, it also combined Guizhou's characteristic culture, intangible cultural heritage culture, southwest bonfire culture, and the French flying fish show, creating a New Year's Eve carnival with a strong sense of ceremony for the audience and the whole network.
At the same time, the round after round of wonderful performances on the scene were also very eye-catching, with a single bamboo float, a folk song with national characteristics, a folk dance with folk customs... The audio-visual double enjoyment brought by the people not only blew up the Moments of citizens and tourists, but also received high-frequency attention from the central media.
Especially the on-site display of intangible cultural heritage blacksmiths and phoenixes flying in the sky, golden sparks more than ten meters high bloom in the night sky, like meteors across the sky, the scene is spectacular, presenting a surprising and exciting, festive and lively atmosphere, and also allowing fans and tourists to immerse themselves in the charm of Chinese folk art.
After the perfect presentation of intangible cultural heritage, the French Flying Fish Show debuted, pushing the high atmosphere of the scene to a new height again, and pushing the New Year's Eve Carnival to a climax. More than 10,000 people on the scene cheered for a new year.
Wujiangzhai has entered the year 2024 together with the people of the whole country, and the winter song activities around the furnace continue until March 8, 2024 to celebrate the Spring Festival and Lantern Festival with everyone. During this period, the scene will continue to present exciting performances. Let's look forward to it together!
Wujiangzhai has picturesque scenery as the base color, and also has a unique local folk customs. This time, with the winter song of the fireplace, which has been much sought after by the times, and the southwest bonfire + fireplace music + local culture + intangible cultural heritage culture + trend culture, it has injected unique and wonderful elements into tourism. The fit and collision of various cultures has played a new movement of the southwest cultural tourism, and has become the first choice for tourism in the country and even the world.
