King of Glory x Nanchang Culture travel play cross-border combination, Yi star · Teng Wang Pavilion theme skin first exposure

2022-10-08 14:21 0

/ Aswen News/October 08, 2022 Guangzhou -- The "Revitalized Plan of Light and Shadow -- Preservation of Shanghai's Urban Memory" project, jointly initiated by Tencent and Kankan News, has been officially launched. Based on the overall situation of Shanghai's cultural development, this plan will restore and protect a series of precious old images representing Shanghai's urban memory by using the creation ability of Knews short videos and massive image material library, as well as Tencent Multimedia Lab's "Light and Shadow Revitalizing" intelligent image restoration technology, so as to revitalize the urban memory. On September 27, the two sides released a rare historical video showing the development and changes of Pudong in recent decades, which has attracted wide attention.

As the first station, Shanghai urban memory conservation will be restored from multiple content dimensions, such as landmark landscape, local customs, Shanghai culture, etc. The restored images will also be publicly displayed and donated, so that the urban memory can be protected and inherited. The video of the restoration of Pudong historical images released this time is a prelude to the preservation of Shanghai's urban memory.

In order to reproduce the development and changes of Pudong in the past 30 years, the Knews team carefully selects the most representative and precious images of Shanghai city from the massive historical materials, and uses Tencent's "Light and shadow Revitalize" intelligent image restoration technology to repair the original images. After the restoration, the images are edited and created into a new media short video production with topic and empathy Product. In the video, the picture of Pudong Lujiazui area decades ago became clear. More than 30 years ago, the fields on the fields were on the wheel of history. Together with the low shanty towns, they constituted the picture scroll of Shanghai through the historical time and space.

Media + digital technology crossover integration, urban memory restoration has a new direction

Since the 1990s, in order to protect urban memory and cultural heritage for the purpose of "urban memory protection project" has been carried out in various places. Due to the establishment of urban image archive mainly through traditional means such as photography and photography, it is more and more difficult to solve the problem of massive restoration data and resource storage with the passing of time.

The precious images of Shanghai, carefully planned by generations of TV people in Shanghai TV station, have long become an indispensable part of Shanghai city culture. This "Shanghai Urban Memory Protection Project" brings a new idea of urban memory protection. On the one hand, Knews has rich experience in short video creation and a large number of video materials documenting urban development, which can show the multifaceted memory of a city through short video forms conducive to communication. On the other hand, with the help of Tencent Multimedia Lab self-developed light and shadow revitalizing intelligent image restoration platform, through a variety of self-developed artificial intelligence algorithms, the use of intelligent analysis, image quality restoration, image quality enhancement, intelligent coding and other digital technologies, make the classic old image revitalized.

For the 2021 National Day holiday, Tencent and Kankan Knews have worked together to restore the 1949 Shanghai National Day Parade and the 1930s and 1940s Shanghai street scene, sparking discussion and historical empathy. In addition, Tencent's "rejuvenating Light and shadow" intelligent repair technology has also successfully restored Leslie Cheung's Passion concert, Qian Xuesen's rare images of Hong Kong's return to the history 25 years ago, and Tencent Video's Kangxi Dynasty and Tianxia Renjia and other films and TV series, making many images with poor picture quality take on a new look.

< /p>

Starting from Shanghai, the plan will continue to explore a new protection mode of urban memory in the future, to help the city and national cultural inheritance.

Source: Corporate press release
Keywords: Tencent
Press release Overseas media release advertorials Release advertorials release press conference Release press release overseas media release media release platform media release release press release Invite media to invite overseas press release Overseas press release