/PRCWT/Shanghai, September 6, 2023——Tims Tianhao Coffee Shanghai recently announced the grand opening of the "Tims Fresh Bagel Festival", at the same time, all the company's social media accounts have been changed to "Bago" avatar. The "Tims Fresh Bagel Festival" aims to let more people taste a good bagel and a cup of good fresh extract.
"Fresh Bagel Festival" ignited by "Consumer Voice"
On social media,Tims Day Good Coffee's bagel products have been highly praised, in response to consumer demand, with "listen to you, OK" as the slogan of the "Tims fresh bagel Festival" came into being.
As one of the highlights, the new bagel head injected conversation and discussion into the event. With Tims classic maple leaf red as the background and the cartoonish bagel surrounding the maple leaf logo as the main vision, the new avatar highlights the bagel's status as a "star product", highlighting the funny and funny attributes, and more in line with the needs and preferences of young consumers with distinct personalities.
Another important content of this event is that Tims has carefully prepared high-quality bagel products and coffee drinks for consumers. During the activity period from September 1 to September 28, just reply the code [9.9] in the public account dialog box of Tims Day Good Coffee, you can get an exclusive 9.9 yuan "Fa Feng" coupon, which can be used to purchase designated bagel products or coffee drinks.
In order to further enhance everyone's love and popularity of bagels,Tims Day Good Coffee also upgraded all the original bagel sandwiches to bagel burger, such as avocado chicken bagel burger, meatless bagel burger, etc., highlighting the characteristics of healthy bagel cooking and good taste, fresh vegetables and good nutrition. In addition, a large number of handbags and food boxes printed with bagel patterns will also be put into use.
Throughout the event, the "voice of consumers" runs through every link of the bagel Festival, which is also an important part of Tims Good Coffee "Coffee +" strategy. Since the implementation of the "coffee +" strategy,Tims has always taken customer interests and preferences as the key combination point of product development and brand links, thus creating a large number of explosive products that consumers love.
The "coffee + warm food" strategy has been upgraded again
Under the background of the convergence of competition in the coffee market, "coffee +" is becoming a new position of brand competition. In this period of time on the ground, Tims Tianhao China, which started with the unique positioning of "coffee + warm food", has occupied the first-mover advantage. The holding of the "Tims Fresh Bagel Festival" means that this strategy is once again upgraded.
Unlike other coffee brands,Tims Tianhao Coffee standard stores have perfect kitchen equipment, which can provide fresh and freshly cooked warm food, which is not only closer to the eating habits of Chinese consumers who prefer "warm food", but also brings rich possibilities for diversified innovation of warm food. Last year, the company focused on the breakfast bagel series has deeply penetrated into the minds of consumers, and the 19.9 yuan classic bagel set has provided a lot of sales for the breakfast period in the store. This year, the company further extended the warm food to the lunch period, launched the minimum 29.9 yuan bagel value set, continued to pull up the store lunch period sales.
The smooth development of this "Fresh bagel Festival" is also inseparable from Tims stable supply chain and nearly 60 years of professional experience in the coffee industry. Tims selects high-quality Arabica coffee beans produced in high altitude and volcanic areas of South America. Experienced coffee farmers hand-pick ripe coffee berries to ensure the quality of the grains. Its heritage of nearly 60 years of classic coffee recipe, only three coffee masters in the world know. According to the characteristics of Chinese consumers,Tims Tianhao Coffee has created coffee drinks favored by Chinese consumers through local innovation. The classic fresh brew coffee and the recently launched cold brew series products have been sought after after their launch.
The development of Tims "Fresh bagel Festival" will further practice the company's growth strategy of "coffee + warm food" and consolidate the differentiation advantage of the brand.
