/ AsG/Sep. 01, 2022 Guangzhou - Since 2022, the China Media Group has implemented the strategy of "Full screen is full of excellent products", vigorously pushing forward the innovation of programs in the whole chain, in all aspects and in all fields. The high-quality IP programs have been produced one after another, which has caused a lot of viewers and topics and been recognized by many enterprises.
The Mid-Autumn Festival and National Day are the annual sales season of consumer goods enterprises. In this important node, through sponsorship and broadcast, special support and other forms, Lu Hua has carried out in-depth cooperation with the recently popular programs "Poetry and Painting China", "Hold the Rice Bowl of China" and "Super Life Family", with the help of the Headquarters to enhance brand influence and promote product sales.
"Poetry and Painting China" is another large-scale cultural seasonal broadcast program launched by China National Television following "Chinese Poetry Conference" and "China in Classics". "Poetry and Painting China" takes Chinese classic paintings as the content carrier, evokes the spiritual core of classical poems, and endows traditional poetry and painting works with the expression of the new era through modern scientific and technological means and diversified artistic forms. In the program, the application of advanced technological means such as XR, CG, naked eye 3D and hologram, the integration of artistic forms such as poetry, painting, music, dance, drama and music, as well as the filming and production of movies, make classic poetry and painting "come alive". The first episode aired on August 28 in the evening prime time of CCTV's general Channel, and was repeated the following day on the Variety Channel in the evening prime time and twice in the afternoon.
"Poetry and painting China" with "poetry and painting combination of elements" of a new form and novel perspective, for the audience to present a pleasing and magnificent picture of Chinese culture. In the first program, stars such as Lang Lang and Tan Weiwei joined the show, and the beauty of ancient culture and contemporary artists shone together across time and space. Luhua peanut oil with high oleic acid was also integrated into the content of the program through various forms such as broadcast by the host and presentation of corner label, which left a deep impression on the audience.
The large-scale documentary series "Holding the Rice Bowl in China", which was innovated and launched by China Central Television Comprehensive Channel, premiered on August 29 in front of the News broadcast of the comprehensive channel, causing widespread attention and hot discussion and praise. By focusing on the vivid examples and the fate stories of ordinary people, the program gives a comprehensive interpretation of the road to food security with Chinese characteristics and the great achievements China has made in food security in the past ten years, making a hardcore masterpiece for the social and cultural vision of 2022.
"Hold the Chinese Rice Bowl" by Lu Hua special support broadcast. Luhua takes "serving the country with industry and benefiting the people" as its own duty. From the whole link of peanut seed, planting, processing and channel terminal, Luhua drives farmers to get rich and rural revitalization with peanut industry. It sets an example for the strategic security of China's edible oil and is a proud national brand in China. The corporate philosophy of Luhua is highly consistent with the documentary "Holding the Rice Bowl of China". With the broadcast of the program, the brand image of Luhua will be further enhanced.
Super Life Family, a large-scale original life service puzzle program created by the Financial Program Center of China Headquarters, takes promoting a positive and healthy attitude toward life as its value. Through puzzle answering, life skills competition and cooperative game completion of 32 families, it presents family stories and the beauty of life in an atmosphere full of laughter and fun.
The program began to air on the business channel on April 30, and was repeated again on the Business channel in prime time from August 16 until after the National Day. As the special support brand of "Super Life Home", the brand image of Luhua as "China's high-end edible oil leader" will be more deeply rooted in people's hearts with the broadcast of the program.
< /p>< /p>Deep cooperation between enterprise brand and IP program content of the main channel has been a new successful communication paradigm. During the two important festivals, Mid-Autumn Festival and National Day, Lu Hua will cooperate with the headquarters of the three IP programs. With the help of the strong communication power and influence of the programs, Lu Hua sales will hit a new peak.
