/ Aswen News/August 30, 2022, Guangzhou -- Recently, the 2022 China Marketing Technology Winbow Award was officially released, but customer data won the "Best CDP Service Provider of the Year" award!
It is reported that the organizer, Wangong Research Institute, is actively promoting the development of MarTech ecology in China. This time, a total of 2200+MarTech institutions included in "Ecological Map of China Marketing Technology 7.0" were selected as samples from five dimensions: enterprise size, professional ability, market valuation, user situation and industry influence. Recognize excellence or innovation in the field of digital marketing.
As a digital customer management service provider with big data and AI artificial intelligence as its core, Weike Data stands out among many selected enterprises by virtue of its excellent technical strength in digital connection, data intelligence and digital operation.In the era of customer as the center, the core of enterprise management should return to the customer itself. How to better reach customers, transform customers and retain customers, provide more differentiated and personalized experience, increase customer stickiness, and further tap the value of customers' full life cycle has become a problem that every enterprise is thinking about.
Product strength is the core competitiveness of service providers, but CDP of customer data has the following advantages:
Unified customer data, precipitation customer data assets: online behavior, business system, intelligent devices, public domain delivery and other customer data; Data isolation of multiple business types of the Group: unified data management of the Group, independent operation of multiple business types.
Unified omni-channel customer identity, omni-channel access to customer and member data, for different channels of enterprise customers and members to establish a system? OneID helps enterprises create a complete closed loop of private domain traffic, provides unique data-mapping technology to achieve all-domain Data opening and real-time integration of all data related to customers.
Panoramic customer portrait. Based on customer OneID, the data of customers in different channels are splicted, such as customer channel ID, basic attributes, online/offline behavior data timeline, and labels of different platforms, to depict panoramic customer portraits and enable customer operation scenarios.
Flexible label processing, to solve the problem of low efficiency of fine customer operation.
Precise customer grouping, provide a variety of customer grouping methods, accurate circle of target groups, can synchronize the crowd package information to marketing tools, for target groups to develop marketing activities and strategies, marketing automation and differentiated marketing, rapid response to a variety of personalized business demands.
Group portrait feature analysis, can select the population/full number of customers for portrait view and portrait comparison, can flexibly select different user attributes/labels for comprehensive customer analysis, to provide the operation team with different current customer group characteristics insight, assist in the development of marketing and operation strategies.
Customer behavior insight analysis, capture business growth factors, for different business scenarios, CDP provides different customer data analysis models, insight into customer retention/value/health/engagement, timely discover the key factors affecting customer growth, guide operational decisions.
Adhering to the concept of "digital customer management", Weike Data provides "Weike Cloud" digital customer management system for offline industries such as real estate, automobile and pan-retail, CDP is one of the sub-products.
Compared with the service providers that provide a single product in the market, only customer data hopes to provide a complete closed loop of digital upgrading to help enterprises build a complete closed loop of business from public domain to private domain, including customer acquisition, retention, promotion, transaction and re-purchase. Internally, through unified data caliber, data asset sharing, data visualization and other means, enabling enterprises to realize the digitalization of customer management and resource management. Wake up data, let the customer business more simple.
