/PRZWT/GUANGZHOU, March 17, 2025 - Toshiba Television recently won the iF DESIGN AWARD 2025 for its two flagship products, the Home Theater Series Z970 and the Life Aesthetics Series LA. This not only reflects the technical accumulation of Toshiba TV for more than 70 years, but also marks the transformation of home appliances from functional devices to spatial artworks.
In today's highly competitive home appliance market, it has won the "Oscar" iF Design Award in the industrial design industry, which is not only a recognition of the appearance and function of Toshiba TV products, but also represents Toshiba TV's unique design concept, innovative technology and fine manufacturing.
The two products won awards this time, mainly due to Japanese ingenious design and craftsmanship.
In terms of design, the family theater Z970 series breaks through the 45mm ultra-thin body design, and the fit error between the TV and the wall is controlled within 0.1mm, achieving a visual suspension effect and a sense of modern technology. The life aesthetics series LA adopts a minimalist design with a multi-color interchangeable picture frame design, which is still full of artistic atmosphere when turned off, breaking the single industrial style of traditional TV. The TV shape is perfectly integrated with home decoration, which can transform the living room into a private art gallery.
Behind the technological breakthroughs of these two products is the unique detail control of the Toshiba TV brand. The Z970 has a 45mm ultra-thin body, and the LA has a 29.9mm ultra-thin body. Both products use an integrated ultra-thin zero wall, which can achieve seamless fit between the TV and the wall.
This is not the first time a Toshiba TV has won the iF Design Award: the Toshiba TV OLED flagship 77-inch X9400F also won the award in 2021 for its original design with dual-screen interaction.
At present, Toshiba TV has ranked first in the Japanese market for three consecutive years. Toshiba TV has long focused on R & D investment, and has a cross-border team covering industrial design, material engineering and other fields. This team has always adhered to the concept of brand "ingenuity manufacturing" from market survey, user request to design realization.
The above two products are not out of reach. At the AWE (China Home Appliances and Consumer Electronics Expo) on March 20 this year, Toshiba TV will not only exhibit the hot-selling art TV LA, but also the upcoming Toshiba TV Z970QF. At that time, the audience can not only experience the audio-visual enjoyment brought by Toshiba TV, but also feel the ingenuity of Toshiba TV, especially the bold innovation in function and aesthetics.
From winning the iF Design Award to this new launch of AWE, we have seen Toshiba TV continue to lead the industry. This is the true service of technology to experience. What we have seen is not only the evolution of home appliances, but also a brand's reinterpretation of "authenticity" - this authenticity is not only the ultimate pursuit of technology, but also a deep understanding of the essence of life. And such a brand is worthy of consumers' expectation and trust....
