The first KFC Zhejiang peace theme restaurant officially opened in Ningbo

2022-08-23 11:53 0

/ Aswentong/August 23, 2022 Guangzhou -- Under the guidance and strong support of Ningbo Public Security Bureau and Publicity Department of Ningbo Yinzhou District Party Committee, KFC, together with Ningbo Public Security Bureau Yinzhou Branch and Network Information Office of Ningbo District Party Committee and other departments to create the innovation of Zhejiang's first peace themed restaurant officially launched in Ningbo. In the morning of August 19th, KFC Ningbo Culture Square restaurant held a launch ceremony with the theme of "Safe Ningbo, rule of law Ningbo". I hope that every consumer entering the restaurant can carry out legal education in the process of enjoying food, improve their own safety awareness, and join in the construction of safe Ningbo.

Should Lin Hui on behalf of the speech, "KFC as the industry head enterprises, the use of its own brand influence, restaurant location advantage and a good environment display, for the law of publicity to provide a good position, become a Yinzhou peace construction, network letter law, anti-fraud publicity work in a beautiful scenery. In the future, we hope to gather more social forces and build more platforms."

"This restaurant is located in the eastern Xincheng Cultural Square, which is a place where more people come. At the same time, it is close to the Ningbo Municipal Committee and Government, which shows that the Party Committee and government attach great importance to anti-fraud work. I also noticed that telecom network security knowledge and public security animation, KFC IP image mutual integration, through the immersive punching experience to achieve the purpose of publicity, constantly improve the Ningbo citizens anti-fraud security knowledge and skills, to create an innovative 'whole society anti-fraud' propaganda work new position." Said Xia Lin, branch leader of the Ningbo Public Security Bureau.

At the launch ceremony, as Wu Kaifeng, director of Ningbo Anti-Fraud Center, and representatives of Hangzhou KFC Co., Ltd. jointly unveiled the brand, the theme restaurant will become a new front to help the public security to create innovative propaganda and prevention work.

KFC safety theme restaurant in the design of the public security animation IP image "All-powerful Little police" and KFC mascot Qiqi deeply popular integration, at the same time add Ningbo characteristic landmark and dialect elements, in the dining area with a variety of forms, diversified display of telecommunications network security knowledge, not only to achieve the publicity of the wide and interactive, but also in the content Focusing on the current network security and education and other issues, make safety early warning for consumers, integrate safety education and safety education into consumers' daily life, and promote positive energy in the whole community.

"What would you do if someone pretended to be you and sent them a message asking for money to buy a toy?" "If your phone watch receives a message asking you to recharge to play the game, will you recharge it?" A group of "little experience officers" came to the safe theme restaurant to visit and learn in advance. Officer Xiao Yang from Xincheng Police Station led everyone to visit and explain at the activity site. In view of the safety problems that may be encountered in life, he brought a wonderful lesson on anti-kidnapping, anti-fraud and network security knowledge to the children present.

All along, KFC has been actively fulfilling its social responsibility. While providing food for consumers, it also practices being neighbors with love. Since entering Zhejiang 29 years ago, KFC has been committed to playing a leading and benchmarking role in the industry, giving back to the community and continuously helping the development of the community. By giving full play to its own advantages in restaurant resources, based on the community and cooperating with government departments, KFC has created a variety of theme education space, such as public welfare theme restaurants, food safety theme restaurants, volunteer theme restaurants, etc., and has continued to develop various forms Science popularization activities benefit consumers and export positive energy to the city.

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In the future, the safe-themed restaurant will continue to stimulate the attention of teenagers and citizens on network security through the theme activities, and enhance the public's awareness of network security in a novel and vivid way.

Source: Corporate press release
Keywords: KFC
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