/ Asahi News/August 11, 2022 Guangzhou -- In the fast-changing fast food track, how can enterprises continue to maintain vitality and achieve evergreen foundation? The 25-year-old White Elephant Foods, proven by time and the market, offers a sample worth watching.
In 2003, White Elephant Food launched the first instant noodle with bone broth in China -- "1 yuan Big bone noodle", filling the gap of bone broth category in the domestic instant noodle industry and becoming the pioneer of "bone broth instant noodle" category in China. Since then, White elephant has continued to upgrade its big bone noodles, leading a new trend from "white bubble noodles" to "bone soup instant noodles".
In 2018, relying on the soup making technology accumulated before, White Elephant Foods put forward the new concept of "farewell powder sauce bag, only use stock bag", and launched the first stock noodle product "White Elephant Soup tastes good" in the listed industry. This series also laid the foundation for White elephant food to continue to gain a good reputation as "tap water" from consumers after its popularity. In addition to "soup" products, White Elephant's sub-brand Dalijiao also focuses on "spicy" taste, and constantly carries out product innovation and iteration. It has launched multiple Dalijiao series products including Dalijiao Turkey Noodles, hot and sour noodles, Chongqing small noodles, Nanchang mixed noodles and hot pot noodles. In addition to instant food products, White Elephant Food's layout in frozen food, noodles, flour, snacks and other categories has also begun to see scale.
Product continuous innovation and iteration, research and development and technology is the key. According to public data, White Elephant has more than 60 improved production processes such as independent research and development and joint research, and obtained 106 valid patents. White Elephant has 12 production bases of high-quality flour products in 10 provinces including Henan, Hebei, Shandong and Sichuan, and has been awarded the title of "National Key Leading Enterprise of Agricultural Industrialization" for 13 consecutive years. At present, there are 70 researchers in White Elephant, 57% of whom have postgraduate degrees or above from famous universities in China, such as Jiangnan University, Huazhong Agricultural University and Henan University of Technology. With the combination of independent training and the introduction of external highly educated talents, White Elephant has set up a core research and development team, which has laid a solid foundation for product innovation.
< /p>Restoring the taste of home kitchens with science and technology, and satisfying people's increasingly fast-paced urban life with better convenient food, which is the "delicious fast food" strategy put forward by White Elephant, and also the vitality of the 25 years of development of White Elephant. According to the 2022 Instant Food Industry Research Report, the size of the instant food industry has grown steadily in recent years, with an estimated domestic market exceeding 250 billion yuan. This will also open up broader development space for leading enterprises such as White Elephant.
