/PRZWT/Beijing,October 23,2024-Recently,the first Sydney store of the new Chinese tea brand Jasmine Milk White officially opened.The store is located at Shop 5,78-86 Harbour St,Sydney(Lover's Harbour),covering an area of 80 square meters.It is the third overseas store of Jasmine Milk White.It is also an important step in the brand's globalization strategy,demonstrating its firm confidence and deep layout in overseas markets.
In recent years,many new tea and coffee brands have regarded going overseas as a key path for future development.As a seed player in the field of new tea drinks,Jasmine Milk White is no exception.After successfully opening its first overseas store in New York in April this year,it opened its first store in South East Asia in Bangkok,Thailand at the end of September.Jasmine Milk White continues to move forward steadily in the international market and continues to expand its global influence.
Sydney,as the economic center of Australia,its GDP plays a pivotal role in the country.Here gather elites and tourists from all over the world,people generally pursue a high-quality lifestyle,and are curious and looking forward to new things.It is this urban atmosphere that provides fertile"soil"for the entry of Jasmine Milk White.Choosing Sydney as an important stop for overseas expansion is a recognition of the city's profound cultural heritage,and it is also a deep understanding and resonance of Sydney citizens'attitude of openness,tolerance and pursuit of quality life.
In the process of overseas market layout,localization and in-depth understanding of the local area are undoubtedly the keys to the success of the brand.The Sydney store continues the brand's consistent high quality and innovative spirit,focusing on the brand's signature floral tea series of Mo,Zhi and Lan.Through exquisite craftsmanship and innovative techniques,it ensures that each cup of tea can maintain its pure flavor and rich aroma.In addition,the brand also adapts to local conditions and skillfully integrates oriental aesthetics and international flavors to meet the taste preferences of local consumers.
In addition to that,Jasmine Milk White also launched a special Australian limited incense hanging,which attracted the attention of overseas consumers.On the opening day,there was a long queue,which not only satisfied Sydney consumers'pursuit of fresh experience,but also made them feel the sincerity and care of Jasmine Milk White in the novelty.
High quality naturally harvests good reputation.According to statistics,the Sydney store has achieved remarkable results within 3 days after opening.On the first day of opening,the store's GMV was nearly 28,000 Australian dollars,and the number of cups sold in a single day reached a new high overseas.It sold more than 3,500 cups of tea,and the total number of cups in the three days of opening exceeded 10,000 cups!This series of figures is not only a high recognition of the quality of Jasmine milky white products,but also a strong support for its globalization strategy.
Connecting with the world with the floral fragrance,Jasmine Milk White insists on exploring the floral fragrance and presents every cup of good tea with fragrance.As the brand's third store in overseas markets,the Sydney store not only carries Jasmine Milk White's expectations and confidence in overseas markets,but also becomes an important fulcrum for the brand in the process of globalization.In the future,Jasmine Milk White will continue to strengthen its globalization strategy,so that more young people can contact and love Chinese tea,and promote the oriental tea drinking culture to the world.
