/ Aswen News/August 11, 2022 Guangzhou -- Yili won the "World's Most Valuable Dairy Brands in 2022" list again on August 10, according to a series of rankings released by Brand Finance, an authoritative international brand valuation agency. Yili has been ranked as the "world's most valuable dairy brand" for many years ina row. Continue to lead the global dairy industry.
Brand Finance is an internationally recognized independent third party brand value assessment agency. Its professionalism and independence are widely recognized both inside and outside the industry, and it has become an important basis for evaluating global brand value. The COVID-19 pandemic has brought great challenges to the global dairy industry, but Yili still maintains a substantial increase in brand value, leading the list with a brand value of 10.6 billion dollars. This is not only due to its hard power of constantly innovating commercial value, but also due to its soft power of leading social value development, showing the strong development potential of Chinese dairy enterprises to the world. It further strengthens the pattern of "one super multi strong" in China's dairy industry.
As we all know, business value is the foundation on which an enterprise develops. From its successful listing in 1996, to its ranking among the top five dairy companies in the world in 2020, and to its revenue exceeding 100 billion in 2021, Yili has maintained a long-term steady growth trend in performance, bringing investors rich returns on investment. In terms of market value, from 421 million yuan at the time of listing to 232.8 billion yuan on August 9, 2022, Yili's market value increased by 553 times. At the same time, Yili has paid dividends 22 times since its listing, with the cumulative dividend amount reaching 36.59 billion yuan, which has become the preferred target of A-share value investors.
Entering the "post-100 billion era", Yili has also developed an industrial cluster model to enable industrial development. In recent years, Yili has accelerated the construction of a series of modern milk industry clusters in Inner Mongolia, Ningxia, Gansu, Heilongjiang, Henan, Shandong, Hebei and other places. Among them, Yili Modern Wisdom and Health Valley, known as the "future City of global dairy industry", not only has the world's largest and highest degree of intelligence benchmarking base, but also the national dairy Technology Innovation Center, National Dairy Measurement and Testing Center and other technical centers have been settled. In the future, with complete industrial support and urban functions, comprehensive improvement in ecological, social and economic benefits will be realized by 2035, and annual GDP contribution will reach 198.2 billion yuan, injecting strong momentum into the development of the industry.
At the same time, while maintaining the leading business performance in the industry, Yili also actively play the social value of the enterprise, leading the sustainable development of the industry. Yili is at the forefront of the industry in terms of energy conservation, emission reduction, carbon reduction innovation and practice, and has become a pioneer of carbon neutrality in the dairy industry and even China's food industry. In 2022, Yili released the first two-carbon goal and roadmap of China's food industry -- Yili Group's Zero-carbon Future Plan and Yili Group's Zero-carbon Future Plan Roadmap, promising to achieve carbon neutrality of the whole industrial chain before 2050 and formulating specific tasks in 2030, 2040 and 2050. At the same time, the first "zero-carbon factory" in China's food industry fell in Yili, and China's first "zero-carbon milk", "zero-carbonated milk", "zero-carbon organic milk powder" and "zero-carbon ice cream" were also born in Yili, leading the green development of the dairy industry in the new future.
In addition, in the upstream of the industrial chain, Yili has explored a green and low-carbon cycle development of agriculture and animal husbandry by creating "green intelligent pasture" and promoting the mode of "combination of planting and breeding". In terms of production and packaging, Satine has been committed to guiding environmental protection consumption, advocating healthy life and caring for the green earth. It not only provides natural and healthy high-quality products, but also vigorously practices the concept of environmental protection and promotes the green transformation of life style. For a long time, the whole line of products of Kingdian adopts FSC forest certified packaging materials. In 2021 alone, Kingdian will use 5.928 billion packages of green packaging materials, which is equivalent to over 222,300 mu of forest has been properly and sustainably managed.
As the Brand Finance report notes, Yili has increased its brand value by 23% since the beginning of the pandemic in 2020 and will continue to grow in the future by improving the health benefits of its brand and the responsiveness of its supply chain. As the most valuable dairy brand in the world, Yili promotes the overall leading of enterprise commercial value and social value, and leads the high-quality development of the industry while realizing self-steady development. Yili is accelerating towards its medium-term goal of being "the top three dairy industry in the world" and its long-term strategic goal of being "the first dairy industry in the world".
