/PRZWT/October 31,2024 Guangzhou-Recently,Yili joined hands with international mainstream media and authoritative organizations to invite senior media editors and young directors from five countries to jointly produce the first international development micro-documentary of China's dairy industry-"2024 Travel to Yili,Visit the Global Industrial Chain".The film shows Yili's global industrial chain layout across New Zealand,the Netherlands,Indonesia,Thailand and China in an all-round way,from the source of golden milk to the innovative R&D center,and then to the intelligent production base.Through the perspectives of different characters in the industrial chain,it vividly presents the complete picture of the global industrial chain of China's dairy industry leaders in a multilingual way.This is also the first time that Chinese dairy companies have opened up globally,presenting the audience with a panorama of the international development of China's dairy industry from pastures,production bases,innovation centers to market end points.
Aggregate global high-quality resources to build a healthy ecosystem
In recent years,Yili's internationalization process has continued to accelerate.At present,Yili has built a backbone network covering the global resource system,global innovation system and global market system in developed dairy regions such as Asia,Europe,America and Oceania.There are more than 2,000 global partners,15 R&D innovation centers and 81 production bases around the world,and its products have been listed in more than 60 countries and regions.
2024"Wandering Yili"series of micro-documentaries,in cooperation with authoritative media in five countries,through English,Indonesian,Thai,Chinese and other languages,invite media editors and directors to experience firsthand,and show Yili's upstream and downstream industrial chains all over the world through the lens.
In terms of global resource system,Yili owns Oceania Dairy and Westland Dairy in New Zealand,building a"dairy bridge"across the Pacific Ocean;in South East Asia,Yili's Indonesian dairy production base and Yili's Thai subsidiary have formed a"dual center"pattern radiating the South East Asia market;in China,Yili has high standards to create a high-quality development sample of China's dairy industry-Yili Modern Smart Health Valley.
In terms of global innovation system,Yili strives to build a"global smart chain".Since partnering with Wageningen University in the Netherlands in 2014 to build an overseas R&D center,it now has 15 global innovation centers such as Oceania Innovation Center,South East Asia Innovation Center,and Japan Innovation Center.At the same time,Yili also leads the construction of China's food industry dairy technology innovation center.
In terms of the global market system,in order to better serve global consumers,Yili actively explores the international market.At present,Yili's liquid milk,cheese,butter,ice cream,milk powder and other products have been listed in more than 60 countries and regions around the world,and have successfully landed in Asia,Europe,America,Oceania,and Africa.A variety of star products,such as Amouxi,yogurt,Cremo ice cream,Joyday ice cream,and Muen butter,have been selected and loved by consumers around the world,and their overseas market share has continued to increase.
Joining hands with global partners to create a new chapter in development
Yili has always regarded quality as the life infra of the enterprise,constantly benchmarking international dairy standards,integrating the world's leading quality management system,and is committed to creating high-quality products.At the same time,Yili has opened up and cooperated with global partners to carry out in-depth cooperation,deepen mutual benefit and win-win results,and has gained high recognition from local government entities,partners,employees and other relevant parties.
Mark van Beek,a New Zealand milk supplier,said:"The partnership with Yili has been very smooth and we feel the strong backing from Yili.They have not only helped us solve environmental problems,but also allowed us to focus on dairy farming without distractions."
Sjoukje Heimovaara,chairperson of the board of directors of Wageningen University in the Netherlands,highlighted the deep cooperation between the two sides on talent development:"Together with Yili,we have opened a new chapter in talent development and student education.In the future,we look forward to this cooperation model to continue to deepen and strengthen."
Adhi Lukman,chairperson of the Indonesian Food and Beverage Entrepreneurs Association,expressed his heartfelt gratitude to Yili Indonesia Dairy:"We are very honored to work side by side with Yili Indonesia Dairy.As a holdout of high-quality food,they not only use high-quality raw materials,but also actively participate in zero-carbon future projects."
Warangkana Pongphuempreuk,from Thai partner Thama Thara Korn Co.,Ltd,said:"Since the introduction of the Cremo ice cream cabinet,merchants have quickly witnessed a significant increase in economic efficiency.Yili's regular promotions have added strong motivation to merchants and achieved a win-win situation."
Lily Reinsch,host of the"Third Eye on China"column of the China Foreign Languages Bureau,witnessed the digital intelligence scene of the Yili production line from a unique perspective:"I can clearly see the bottled milk'running'at high speed on the production line.Here,the pretreatment of milk reflects intelligence everywhere."
"Yunyou Yili,Visit the Global Industrial Chain"is Yili's first online event in the industry in 2023.Through innovative forms such as live broadcasts,short videos,AI virtual scenes,and micro-documentaries,Yili's global industrial chain layout is presented to global consumers,building a communication bridge between China's dairy industry and global consumers.
At present,it has become the general trend for Chinese companies to go overseas.Showing the whole global industrial chain in an open and transparent manner will help to demonstrate the firm confidence in international development,the steady pace of international development and the strong comprehensive strength of enterprises.Through the"Tour Yili,Visit the Global Industrial Chain"activity,Yili joined hands with global consumers to witness the birth of high-quality Chinese dairy companies.Looking forward to the future,Yili will continue to accelerate its global layout and integrate global resources to better meet the needs of global consumers with better products and services,and promote the high-quality development of global health.
