Remy Martin joins hands with the 16th FIRST Youth Film Festival to "follow" the sustainable art of cinema

2022-08-08 16:07 0
August 08, 2022 Guangzhou -- On August 4, the nine-day 16th FIRST Youth Film Exhibition came to a close in Xining with a breezing evening breeze and a shifting light. Remy Martin, the world-renowned cognac expert of the premium Champagne region, as the official spirits brand of the FIRST Youth Film Exhibition, created a deep link video with the theme of "Follow the Future, etc.", which contributed to many bright moments of the film exhibition. At the same time, in order to encourage more creators to devote themselves to "sustainable" film creation, the brand worked together to promote and award the Audience Choice Honor award at the FIRST Film Festival X Remy Martin. At the farewell dinner on August 4, she presented awards to the award-winning feature film Where to Grow and documentary film Waste Story together with actress Zhilei Xin, actress Hai Qing and director CAI Chengjie. Remy Martin has always been known by consumers for its classic image. This collaboration with the FIRST Youth Film Exhibition is a direct dialogue between the brand and the young generation, and also a tribute to the talented young film artists. With the help of this cooperation, Remy Martin hopes to clink every wonderful moment with excellent wine to create a sweet and unforgettable film festival memory for filmmakers and help promote the sustainable development of the film industry.

Practice sustainable present with creative cognac clink film art

For Remy Martin, earth and nature have always been at the core of the quality of Remy Martin Cognac. The spirit of "sustainability", such as ensuring the sustainability of the landscape, promoting the development of exquisite skills and continuously reducing carbon emissions, has remained unchanged for nearly three centuries. Remy Martin and FIRST Youth Film Exhibition also hope that through this cooperation, more filmmakers and film lovers will be encouraged to start from now on, with a vision of sustainability, and jointly "follow" a more imaginative future.

During this film festival, the concept of sustainability runs through the setting of each scene. The details of construction, consumables use and so on are all advocating a low-carbon and energy-saving lifestyle.

At the festival reception, Remy Martin created a drinking space for film attendees at the bar, where a variety of Remy Matte cocktails and cognac drinks were served. All guests can enjoy the rich aroma of Remy Martin's fine Champagne Cognac and get inspired.

At the farewell dinner, the "Yup" art space created by Remy Martin presented a number of its wines, including Remy X.O, which brought a rich and extraordinary tasting experience to the filmmakers present. The main bar adopts modern metal veneer and environment-friendly ecological wood to vividly represent the style and style of Cognac with ring texture, interpreting Remy Martin's value to the local culture and soil: We continue to pay attention to the local culture of large and small Champagne regions that engenders the vitality of high-quality Champagne cognac, DURABLE brand concept of preserving wonderful and durable.

The dinner wine list also follows the theme of "Follow the future, soon", and carefully selects environmentally friendly degraded seed paper. The seeds embedded in the paper extend the use value of the wine list. After the paper degrades in the soil, it can take root and germinate.

Support the new film force, together with the FIRST film Festival to witness extraordinary

< P > The realization of the vision of "sustainable" not only needs to inherit the classics, but also needs to pay attention to the new generation of forces. Just as the Remy Martin master carefully selected the water of life, he identified every drop of the water of life with its unique character and outstanding aging potential, and let it be aged under the most suitable Limousin oak barrel to create cognac, which will bring its fragrance to cognac lovers all over the world. FIRST X Remy Martin Audience Choice Honors awards also focus on the continuous and benign renewal of film creation ecology, support young film creators to promote the sustainable development of the industry, inject more vitality into the industry with the new generation of forces, and encourage more image expression of ecological change and sustainable development.

At the Farewell dinner and Remy Martin · Audience Choice Award Ceremony, Ms. Yi Li, Brand Director of Remy Martin China, together with actress Ms. Xin Zhilei, actress Ms. Hai Qing and director Mr. CAI Chengjie presented awards to the award-winning films.

Both award-winning films have won the hearts of audiences with their perspectives on the lives of young people. "Where to Grow Up", the winner of the X Remy Martin Audience Choice Honorary feature film at FIRST Film Festival, focuses on the dilemma of young people's identity. It tells the story of Cheng Fei, a skateboarder who discovers his own life while searching for his missing Internet friend. However, the audience of the FIRST film exhibition X Remy Martin chose the honorary documentary feature film because they shifted their perspective to a rapper, and interpreted his free and lonely life through his life path.

Speaking about the Remy Martin Audience Choice Honor Award they jointly awarded at the FIRST Film Festival X, Ms. Yi Li said, "Remy Martin not only inherits the essence of cognac, but also pays tribute to artistic creation with ingenuity. Our collaboration with FIRST Youth Film this year is a conversation about sustainability. We hope to see more reflections on the field of sustainability in film creation, and hope that the spirit of environmental protection can be practiced in the filming, production and screening of films. We also hope to encourage more creators to devote themselves to "sustainable" film creation through X Remy Martin audience's choice of honorary awards at the FIRST Film Festival, and to "follow" a more sustainable future from now on. Remy Martin will continue to celebrate more extraordinary moments of light and shadow with its ingenious cognac clink film art. "

Honor the fine art of cinema

Since 1724, Remy Martin has not only honored the essence of cognac, but also paid tribute to artistic creation. Cognac has also played an important role in the century-long history of light and shadow, and has been featured in many classic films in the fine Champagne region of Remy Martin.

Remy Martin's attention to and support for the art of film is not only reflected in witnessing the birth of the supreme glory, but also in fostering new forces. Since 2009, Remy Martin and the Cannes Film Festival have been working together for 13 consecutive years with a shared vision of creative excellence, ingenuity, French elegance and excellence. This year, for the FIRST time, Remy Martin launched its cooperation with the First Youth Film Exhibition. By supporting young filmmakers, Remy Martin's deep relationship with film has expanded to a broader dimension. It is precisely because of the brand's attention to and support for film art, Remy Martin's wonderful fragrance has naturally become the best choice for people to appreciate excellent works. Wine and film complement each other, releasing inspiration sparks in wonderful collision.

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Remy Martin's deep relationship with the cinema began in FIRST, but it didn't end there. From Remy Martin Winery, to Cannes Film Festival, to the FIRST Youth Film Exhibition, every film shining moment, Remy Martin's unremitting insistence on perfect quality and the practice of sustainable spirit has left a deep impression in people's hearts. Let the art of time shine in the film and wine, let us integrate the vision of sustainability into every frame of light and shadow together, and use time to explore "creative sustainability" and "environmental sustainability", so that the image of the moment will reflect everything, so that there is no need to wait for a wonderful future.

Source: Corporate press release
Keywords: Remy Martin
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