/ Aswentong/August 30, 2022 Guangzhou -- From August 26 to September 4, Remy Martin Cognac Express (hereinafter referred to as "Remy Martin Cognac Train") will be located in Xintiandi, Shanghai. The gilded French modern train brings classic wines like Remy Martin X.O to cognac lovers. As a world-renowned cognac expert in the premium champagne region, Remy Martin adheres to the continuous pursuit and persistence of craftsmanship for nearly 300 years, and explores the story of the brand's century heritage together with local consumers, presenting an immersive journey of "cognac" across the space.
First stop: Shanghai Xintiandi, Jinguangyi city style
"Welcome aboard Remy Martin 'Yixiang Special train', arriving at Shanghai Xintiandi station, please get ready..."
Remy Martin "Yi Think train" slowly into Shanghai Xintiantii, approaching the train platform, the classic red and gold color of the heads and horses fully show the luxurious texture, the clever design of the waiting area and ticket check-in desk create a sense of ceremony. The main color of the train is gold. The embellish of pure white is mixed with the map of big and small Champagne cognac, which means that this train will bring the pure Remy Martin premium Champagne Cognac to the "passengers". The "Yi Xiang Train" is ready for every passenger to get ready. An extraordinary journey of "Yi Xiang" is about to begin.
"Please proceed to the check-in counter, check in and enter... This is the beginning of your journey to Remy Martin."
Guests can redeem physical tickets on Remy Martin's official wechat mini program by scanning the code on their mobile phones. Throughout the journey, the ticket serves as the entry card for the train, guiding guests to enjoy the pleasant time of "the city".
Stepping into the train, Remy Martin's nearly three hundred years of heritage ingenuity was presented to the guests one by one: The first is the core console of the train, which serves as the Remy Martin terroir experience area. The curved stand depicts the knowledge of the large and small champagne regions. The chalky soil from which the excellent grapes are cultivated is displayed here, conveying the sense of the origin of good wine and the importance of protecting the terroir environment. Guests can also appreciate the charm of the "Water of life" by knowing the ingenious brewing process of Remy Martin at any time. Time ingenuity and local gifts constitute the "fuel" of the "Special Train of Cognac", which continuously supplies energy for the advance of the journey to the pursuit of excellence in the future. The luggage rack next to the console displays four of Remy Martin's classic products, each with its own vintage flavor.A new experience of Cognac, a wonderful journey of Cognac
"Passengers entering the Cognac train, please move to the middle of the car, the train is entering the history of Cognac journey."
The guests then stopped in front of a picture of the stars in the middle of the carriage to learn about the remarkable history of Remy. If you read history carefully, you'll have the chance to unlock your own "egg" -- follow the text prompts to discover the key brewing code "1724" hidden inside. Remy Martin, a grape grower in the Cognac region of France, founded his own wine trading company in 1724, and the legend of the Remy Martin brand began. Guests who successfully unlock the key password have the opportunity to receive a souvenir cognac tour, continuing Remy Martin's proud legacy.
"After learning about the remarkable history of cognac, please step into the tasting area to experience the fragrant aroma of Remy Centaur."
The brand has set up a special aroma interactive area at the rear of the car, where guests can learn about the ingredients on display and smell the fine cognac aroma of Remy Martin's premium Champagne district. The Remy Martin Brand Ambassador is the "taste guide" of this tour, sharing his own tasting experience, and sharing with guests the excellent wines of Remy Martin from the local culture and the gift of time, leaving a complete taste memory of this tour.
< /p>For nearly three hundred years, Remy Martin has been persistently using the brewing process passed down through the generations, to tell every cognac lovers wonderful stories. The elaborate "Yi Shang Special Train" not only carries Remy Martin's unique story of ingenuity, but also brings an immersive cognac experience to Shanghai consumers. Later, the Remy Martin Special Train will travel to more than 10 cities across the country, so that "once Remy Martin opens, we shine" will continue in the hearts of every consumer.
