/ Aswen News/August 05, 2022 Guangzhou -- August 5, 2022, Shanghai -- Tims China announced the grand opening of its joint store with Tencent esports -- Tian 'an Qianshu Store. This is another extension of Tims Coffee and Tencent esports to continuously deepen business cooperation and promote the implementation of cooperation results, aiming at providing better "coffee + esports" immersive experience for Generation Z.
The new store retains the classic warm color design of Tims coffee, while introducing more esports elements. Inside the store, customers can enjoy special drinks and browse and watch e-sports events.
The cooperation between Tims Coffee and Tencent e-sports began in 2020. The first co-branded store opened in Shanghai in 2020, followed by a second in Shenzhen in 2021. As a new commercial species, the emergence of esports co-branded stores is not only sought after by young consumers, but also greatly enriched the consumption pattern of the coffee industry. Lu Yongchen, CEO of Tims Coffee China, said: "Creating a better immersive experience for the younger group is one of Tims Coffee's goals. This new store provides an ideal setting for esports and coffee lovers to explore together, allowing consumers to enjoy our abundant drinks and food at the same time. We hope that the opening of Qianshu Store in Cheonan can provide a model for esports and coffee industry in creating a 'super digital scene' and bring more diversified consumption scenes for esports and coffee lovers."
< /p>Hou Miao, Vice president of Tencent Games and general manager of Tencent Esports, said: "The cooperation between Tencent Esports and Tims Coffee has explored a new model for the industry. The life scene of 'esports + coffee' jointly built by the two parties has been highly recognized by consumers and the esports industry. Congratulations on the successful launch of our third theme store cooperation. Tencent Esports is looking forward to co-building the 'super digital scene' of 'esports + coffee' with Tims Coffee in more cities in the future. Tencent Esports will also continue to iterate the digital experience of esports and inject new innovative content into the offline scene of cities."
