/ Aswen News/August 04, 2022 Guangzhou -- This year's Fortune Global 500 list was officially released on August 3, 2022. It is worth noting that Guangzhou Pharmaceutical Group is still outstanding, making the list for the second year in a row. After becoming the first company whose main business is traditional Chinese medicine to enter the Fortune Global 500 last year, its ranking this year reached a new high, ranking 467, one place higher than last year, and its international influence is constantly improving.
In the previous list released by Brand Finance, Guangzhou Pharmaceutical Group was ranked the 18th most valuable pharmaceutical brand in the world with a brand value of $2.1 billion, up one place from last year, and the growth rate of brand value was the first among Chinese pharmaceutical brands. The pharmaceutical and health industry is known as "a sunrise industry that will never decline", and the COVID-19 pandemic has made people pay more attention to health needs. Guangzhou Pharmaceutical Group has made a breakthrough in the ranking of Fortune Global 500, which is the result of grasping the industrial development opportunity firmly and implementing the forward-looking strategic layout. It initiated "Fashion TCM" in the industry, transforming the historical and brand advantages of the time-honored brand into advantages of sustainable development; Adhering to innovation-driven development, the company is developing nearly 200 projects. Integrate into the construction of Guangdong-Hong Kong-Macao Greater Bay Area, set up an international headquarters in Macao, China, and accelerate the international layout... As the largest pharmaceutical enterprise in China and the largest production base of Chinese patent medicine, Guangzhou Pharmaceutical Group has achieved high-quality development in its four business segments, namely "Great Southern Medicine", "Great health", "big business" and "big medical". Li Chuyuan, Party secretary and chairman of Guangzhou Pharmaceutical Group, said that the next development goal is to build a world-class biomedical and health enterprise with unique industrial characteristics and distinct culture. Li Chuyuan said that the next development goal of Guangzhou Pharmaceutical Group is to build a world-class biomedical and health enterprise with unique industrial characteristics and distinct culture. As a core member of Guangzhou Pharmaceutical Group's major health sector, Wanglaoji Major Health Company was established in 2012. In the past ten years, under the guidance of the brand development strategy of "fashion, culture and science and technology", Wanglaoji Major Health Company has embarked on a road of high-quality development of national brands with Chinese characteristics, which has provided strong support for Guangzhou Pharmaceutical Group to enter the World Top 500 again.At present, the sales network of Wanglaoji covers more than 150 countries and regions in the world, with more than 10 million terminals, and the annual sales volume reaches more than 20 billion, occupying 70% of the market share of herbal tea industry, and ranking the first place in the herbal tea market.
Brave standing tide, multiple innovation driven development
Consumer groups are upgrading, the brand also needs to constantly innovate for change, keep pace with The Times. As early as 2016, Wanglaoji Health Company proposed the product strategy of "single product diversification + category diversification", successively launched the subdivided herbal tea single products such as sugar-free herbal tea, black herbal tea, sugar-free jasmine herbal tea, sugar-free bubble herbal tea, and other healthy plant drinks such as Tanglingji, Lixiaoji, coconut soft coconut juice and Dazhai walnut milk. Continuous product innovation and category activation, to meet the diversified needs of consumers in the new era, and create a healthy plant beverage consumption trend.
Based on the new era, facing the young group, Wanglaokat Great Health Company also actively explore new consumption and new models, constantly deepen the communication with the new generation of consumers, build a multi-dimensional communication ecosystem, and continue to force the brand youth. Not only has it launched personalized customization services such as surname jar and Lucky jar to explore flexible production services, but also actively cooperates with popular IP such as NetEase Games and King of Glory to establish a close connection with consumers with deeper content placement and enable young development of the brand. < / p > < p > < b > explorations corporate social responsibility Make the world more auspicious < / b > < img Alt = "" SRC =" file:///C:/Users/ADMINI~1/AppData/Local/Temp/ksohtml2384/wps14.png"
In the process of development, WLK Great Health company has incorporated the concept of "helping the world and benefiting the people" into its corporate social responsibility, actively invested in poverty alleviation and rural revitalization, and innovated the "blood transfusion + blood transfusion" industrial assistance model, with a cumulative investment of 1.5 billion yuan over the years. Production bases have been established in Ya 'an of Sichuan Province, Meizhou of Guangdong Province and Lanzhou of Gansu Province, driving local economic development and employment.
At the end of 2018, Wang Lao Ji undertook the task of assisting Guizhou Roxburgh rose industry and efficiently developed the series of Roxburgh rose products. In 2021, the sales exceeded 1 billion yuan, helping Guizhou Roxburgh rose industry to become a characteristic and advantageous industry of 10 billion yuan. At present, Wanglaoji has taken on the task of helping the development of Guangdong lychee industry, creating the leading brand of Guangdong Lychee deep processing, LiXiaoji, and promoting the high-quality development of Guangdong lychee industry by focusing on the four brands of "industry, market, science and technology, and culture".
On May 28, WangLaoji Guangdong Lychee (Maoming) Industrial Park was officially put into operation. It is the largest lychee beverage production base in China. It has the production line capable of processing lychee clear juice in the country, which will further promote the development of the whole industry chain of lychee deep processing.
This year is the tenth anniversary of the establishment of the company. On February 28, Wong Lo Kat Health Corporation released a new ten-year strategy, proposing to move towards the "new four modernizations", that is, digitalization, diversification, fashion and value, and strive to realize the plan of doubling revenue, profit and tax in the next ten years.
< /p>Wong Lo Kat University Health Company, as a core member of Guangzhou Pharmaceutical Group, congratulates and is encouraged by its inclusion in the Fortune Global 500 list for the second time. In the future, Wanglaoji Great Health Company will resonate with the country and The Times, constantly meet the global consumers' demand for a healthy and beautiful life, and strive to build a global first-class beverage enterprise, so as to make the world more auspicious!
