/PRZWT/Guangzhou, December 19, 2024 - On December 16, 2024, the Fuji Instax Museum flash mob began a new journey. After the Chengdu flash mob in November 2023 and the Kunming flash mob in July 2024, the third stop of the Fuji Instax Museum flash mob settled in the Guangzhou Shamian Lighthouse Space, inviting every user who loves life to experience the "shared, real, long-lasting, precious and exclusive" instax video culture.
For a long time, Fuji instax has been committed to continuously delivering the brand culture of "don't just take, give." Every flash mob can bring new offline experiences to local users, share the fun of instax photography, and make the world smile more.
Shamian Island in Guangzhou waits for the passage of time with its long history and culture and modern European style. Here, every building tells the story of the past, and every brick and stone bears the precipitation of the years. As one of the landmark buildings on Shamian Island, Lighthouse Space is a cultural relic building founded in 1862. Its historical value and cultural heritage have not only attracted groups of young people, but also Fuji instax, a leader in fashion innovation and guardian of classic retro.
The location of the Fuji Instax Museum flash mob is a tribute to history and a pursuit of innovation. The design of the store integrates elements of Guangzhou intangible cultural heritage such as lion dancing, Manchurian windows, Cantonese opera, etc., and contrasts with the brand culture of instax. Here, users can feel the story of inheritance, fashion and innovation shared by the instax brand and the lighthouse space, and all users who come to explore and experience can also become a part of the story.
Stepping into the pop-up space is like entering a world of light and shadow. The store is divided into multiple experience areas, including the brand culture history area, several instax product experience areas, instax education area and workshop area. These areas are independent and interrelated, forming a complete story. Users can deeply understand the history, culture and product characteristics of the instax brand through interactive experiences in each area.
The layout of the Guangzhou flash mob is deeply integrated with the essence of Guangzhou's local culture. For example, in the four themed experience areas of Pal's photo elves - natural elves, accompanying elves, co-shooting elves, and fashion elves, Guangzhou's characteristic flowers, exotic wood flowers, daily life scenes of tea restaurants, traditional architectural arcades, and intangible cultural heritage Cantonese opera face elements are skillfully integrated, creating a special sense of intimacy and belonging for users.
The Workshop area invites users to re-create instax and experience the fun of DIY. As the New Year approaches, flash mob will hold a series of festive activities, including the production of New Year's wishing trees and lion pendants, so that users can experience instax products while feeling a strong festive atmosphere.
It is reported that the instax museum Guangzhou flash mob will be open for three months from December 16, 2024 to March 15, 2025. It is expected that every user will slow down in the fast-paced era and capture every wonderful moment in life with instax.
The establishment of the Fuji instax museum flash mob is not only a window for brand display, but also a deep integration with the city's local culture and a manifestation of intimate interaction with local users. In the future, the Fuji instax museum flash mob will travel to more cities, infect every user with the brand culture - "surprises are waiting for you", inspire people's love for life, and use the lens to record the surprising moments around them.
