/ Aswen News/August 03, 2022 Guangzhou -- With the original intention of "highlighting the spirit of food innovation and making good products seen by more people". On July 26, the 4th iSEE Global Food Innovation Awards Ceremony came to a close in Hangzhou. "June Fresh Light Salt Soy Sauce Series" won the "Product Category - Comprehensive Innovation Award" for its outstanding innovation ability.
iSEE Innovation Award was officially launched by Foodaily in 2018, focusing on product innovation, adhering to professional, authoritative and independent evaluation standards, and committed to creating a set of gold standards to measure innovation in the food and beverage industry. By July 2022, a total of 1,046 brands and 3,106 brand cases have participated in the award, which has become a highly recognized authoritative award in the food industry. It is reported that this award lasted for 5 months, a total of 456 brands, 1624 cases submitted, the award ratio is only 6.9%, June fresh light salt soy sauce is also the soy sauce brand to win this award.
Under the background of consumption upgrading, consumers' demands are more diversified and more "picky". Brands with simple product functions and popular user experience cannot keep up with the pace of The Times. Only by adhering to innovation can they keep up with the development needs. Jun Fresh Light Salt soy Sauce won the award. It performed well in six professional evaluation dimensions including product innovation, consumer insight, user experience, business performance, technology leadership and consumer value. Its comprehensive innovation ability was highly recognized by the judges.
In addition to the "core strength" in product research and development, June fresh light salt soy sauce for Chinese healthy diet solution is also an important reason for the award. In the latest Dietary Guidelines for Chinese Residents (2022), the salt limit has been raised to "no more than 5g per person per day", which is 1g less than the previous recommendation of 6g. All the signs show that healthy China action, salt reduction "gram" is not slow.
As one of the main sources of salt intake in Chinese diet, June fresh soy sauce hopes to promote the implementation of healthy salt reduction concept through product upgrading. Relying on years of industry accumulation and enterprise innovation mechanism, Jun Fresh launched a series of light salt soy sauce, using national patent technology to reduce salt, while reducing salt flavor and nutrition of soy sauce is retained. Hou Qingyun, research and development director of Xinhe Group, said companies invest up to 20 million yuan for every 1g of salt cut.
According to the taste habits of different users, June fresh also put forward the concept of "step by step salt reduction" for the first time, through 12g, 10g, 8g different salt content gradient product design, let everyone gradually reduce salt intake, little by little to achieve the goal of salt reduction.
It is not only for adults to provide scientific salt reduction programs, June fresh thinks that the formation of light salt habit, should start from children to guard. Due to the "opaque salt, fear of adding" parents pain point, Jun Xian also launched a baby suitable for eating small light soy sauce. In view of children's need for less salt consumption, small light soy sauce with 100ml lightweight mini package, so that parents convenient to carry, ensure that often eat fresh. The salt content of 8g per 100ml is only half that of ordinary soy sauce, and the "8g" is directly marked on the bottle body, so that parents can easily choose without calculation, and give the baby health more secure protection.
This year, on the basis of original soy sauce, oyster soy sauce and kumbu soy sauce, June Fresh also launched a new matsutake soy sauce specially for steamed fish. By adding natural and rare matsutake ingredients and extracting fresh lemon juice, it satisfies consumers' diversified cooking scene.
< /p>From product research and development, to the formation of consumer habits, June fresh light salt soy sauce has made a unique innovation in the whole industrial chain of scientific salt reduction. In the future, June Fresh will continue to be driven by innovation, and continue to bring more novel experiences for the industry and consumers, so that good products are seen by more people.
