/PRZWT/Huangling, June 5, 2024 - During Children's Day, the "Celebration of June 1" student aid activity organized by Hisense Home Appliances and organized by Hisense Refrigerator Yuchen Student Aid came to Huangling, Shaanxi Province. Hisense Home Appliances created a series of colorful interactive experiences for local teachers and students, including "Visit Huangdi Mausoleum", "Love Football Enters Campus", "Love Painters and Calligraphers" selection, and "Love Laundry" donation activities. These interactive projects not only help children's material lives, but also inject full energy into their spiritual world.
During the event, the children visited the Huangdi Mausoleum together, and during the on-site explanations and interactions, they gained a deeper understanding of the historical background and cultural heritage of the Huangdi Mausoleum. During the "Childlike Heart to the Party, Love Me China" Xuanyuan Huangdi sacrificial activities, the "Monument Gallery Crossing the Context Reading" activities and the opening ceremony, the children sang praises to the motherland and stimulated their enthusiasm for learning traditional culture.
Hisense Home Appliances actively practices social welfare. Since its establishment 7 years ago, "Hisense Refrigerator · Yuchen Student Aid" has covered more than 10 provinces and cities across the country, continuously assisted more than 30 schools, taught online and offline nearly 100 times, united thousands of public welfare people to participate in love activities, donated nearly 10,000 items, and benefited nearly 200,000 people. It has achieved good social benefits and has won the honorary title of "Red Top Public Welfare" many times.
"Being able to be'literary 'and'martial' is the pillar." Children should not only be moisturized by pen and ink, but also have a strong physique. As the official global partner of Euro 2024 Germany, Hisense continues to convey positive sportsmanship. This is the fifth time that Hisense has sponsored the world's top football events, and through the world-class competitive stage, it will pass on a positive and healthy lifestyle to the majority of fans and consumers. In this public welfare student aid activity, Hisense Home Appliances integrated the football spirit into it and held football friendly matches to provide children with a stage to show themselves and cultivate team spirit, and stimulate their love for sports.
This year's football friendly matches have been held in five schools since the beginning of April. On the day of the event, on the playground of Hexi Primary School Education Group, the children ran on the green field, sweated and enjoyed the joy brought by football. Through this football friendly match, the children not only exercised their bodies, cultivated the spirit of teamwork, but also felt the charm of football in the game.
In addition, Hisense Home Appliances also launched a "Little Painter with Love and Little Calligrapher" selection activity within the scope of student aid schools across the country, encouraging children to continue to paint their dreams with brushes and ink fragrances, and selecting excellent works from them, giving rich prizes to children, and nourishing children with art to thrive. At the same time, Hisense Home Appliances also donated "Love Laundry" to schools to help improve the living conditions of schools and give children a more comfortable living environment.
Hisense Home Appliances attaches great importance to its social responsibility, and uses its own actions to arouse more caring people to join public welfare undertakings, igniting hope for children and illuminating the way forward. At the same time, Hisense Home Appliances is also actively responsible for ESG practice, establishing and improving the ESG governance structure, achieving green development in the whole process of production, and continuing to lead the sustainable development of the home appliance industry.
