/ Aswen News/July 29, 2022 Guangzhou -- Sumida Coffee held a new product release conference of "Fresh Coffee Proper Red" on July 27, launching a number of lock fresh masterpiece. That night, the global brand spokesman Xiao Zhan surprise appeared, share fresh coffee fun, together to open a new lock fresh trip. The news immediately triggered heated discussion among the whole people. Related topics were listed on Weibo hot search list for 13 hours. The total exposure of the whole network exceeded 680 million, and the online viewing of the press conference exceeded one million. At the same time, Sumidagawa coffee created the "new product immediately burst" achievement, small red bar series of coffee liquid products on the day of hot sales of more than 990,000 cups.
Sumida just add fresh and new products
As the leading brand of hanging coffee and coffee liquid in China, Sumida Sichuan coffee always takes "fresh" as the first principle, with the ultimate lock fresh products, to bring affordable and healthy good coffee for the people. At the same time, Sumida is also constantly innovating and upgrading its products to meet consumers' various consumption needs and drinking scenarios.
This new product launch, Sumidagawa Coffee around the flagship single lossless lock fresh small red bar coffee liquid, launched two new flavors - toffee hazelnut flavor and cocoa Mocha flavor, to bring consumers a richer taste buds experience. Compared with classic Italian flavor, the taste of toffee hazelnut flavor is more sweet, with strong toffee char and hazelnut flavor, which makes the tongue full of sweet taste. On the other hand, the cocoa mocha flavor has a rich chocolate aroma with moderate sweetness, round and smooth on the mouth, and a rich and bitter flavor on the lips and teeth.
The new flavor products also continue the upgraded fresh technology of XiaoHongtiao, using the "lightning first Daoextract" technology, only the first coffee stock is selected, fully retaining the rich taste of coffee, truly intact flavor. 15ml single capacity, 12 months room temperature lock fresh, can be arbitrarily mixed with hot and cold water, milk, coconut water, sparkling water and other drinks, so that consumers enjoy "do not go to the cafe, still drink the same type of fresh coffee fun.
In addition, Sumida Coffee also launched a new lock coffee bean product - tea cloud black Qiao coffee. Selected from Brazil, Vietnam, Ethiopia, high-quality beans from the origin of the beans, according to the golden ratio of crafty mix, the mouth is full and smooth, almost no acid, in the rich flavor of cream chocolate, also contains a unique refreshing tea sense and citrus flavor at the end. At the same time, the package adopts the oxygen separation lock fresh check valve, which can effectively discharge the carbon dioxide naturally produced by the coffee beans in the bag, block the outside air, prevent the coffee beans from oxidation and deterioration, and firmly lock the fresh flavor. Both novice coffee drinkers and advanced coffee players can enjoy the time from grinding to brewing homemade fresh coffee.Once again hand in hand with Xiao Zhan to bring the popular fresh coffee positive energy
Conference night, Sumida Sichuan coffee global brand spokesperson Xiao Zhan surprise appearance, witnessed the launch of the new products. During this period, Xiao Zhan shared the interesting things and feelings related to coffee in daily life, and actively interacted with the on-site baristas. He made three kinds of coffee with Sumidagawa coffee lock fresh and new products respectively. With fresh coffee as the medium, he conveyed to everyone the full positive energy of maintaining love and being positive.
As a top star and representative of high-quality idol in China, Xiao Zhan has never forgotten his original intention and insisted passionately since his debut, bringing you one after another excellent literary works. With his warm and handsome personal image, solid professional singing skills and acting skills, serious and dedicated working attitude, as well as the beautiful quality of humility and sincerity, It is loved by many viewers and fans. And Sumida Sichuan coffee always adhere to "do the Chinese ration coffee", focus on fresh products, hope that every ordinary people can taste a cup of good coffee, feel comfortable and joy of life. The source of the original ideal perfect fit, let Sumida Chuan coffee and Xiao war hand in hand, opened a fresh as the first coffee story.
On June 22, 2021, Sumida Coffee officially announced Xiao Chan as the first global brand spokesperson. As soon as the news came out, it immediately triggered a hot discussion on the whole network, and the brand heat soared rapidly. The Weibo topic # Xiao Zhan endorses Sumida Sichuan Coffee # has been read more than 3.9 billion so far.
Now, Sumida Gawa coffee and Xiao Chan go hand in hand again, continue the journey of popular fresh coffee, I hope every Chinese people can pass Sumida Gawa coffee and Xiao battle, feel the "fresh" power born from the sun.
Pull the brand engine let "lock fresh coffee" into the public life
Since last year, Sumida Chuan officially pull the brand engine, first became the Hangzhou 2022 Asian Games official designated coffee, using the Asian Games IP successfully out of the circle. In June of the same year, the official announced Xiao Zhan as the global brand spokesperson, which gained high recognition from the public and rapidly increased the brand voice volume. At the beginning of this year, Sumidagawa coffee also won the CCTV2 "Light of domestic products" series of special reports, becoming one of the representatives of domestic food brands.
Through a series of joint actions of super IP, Sumida Coffee will promote the product connotation through brand potential energy, become more and more consumers' first choice ration coffee, gradually grow into a "red" national coffee brand. Based on its outstanding brand building concept and strong marketing integration ability, Sumida Coffee recently won the TopDigital Innovative Marketing Award.
In the process of realizing the brand from 0 to 1, Sumida is also actively carrying out the channel layout, from the online new consumer brand to the real mass brand. At present, Sumida Coffee has entered into Walmart, Sam, Carrefour, Metro, RT-Mart and other B-end retail channels, as well as Atuo, CitiGO and other hotel channels, the overall offline channel is in the stage of rapid expansion. At the same time, Sumida also carries out joint cooperation with well-known dairy brands such as OATLY, Jane Eyre, New Hope Today Fresh Milk Shop, and Odeburg, providing a variety of milk and coffee matching experience to achieve a multi-consumption scenario.
Sumida Coffee co-founder and CMO Wu Zhen said: "Whether the joint super IP or deepen the channel layout, are all around the brand mission of 'to be the Chinese people's ration coffee'. On the one hand, we work hard up and down the supply chain to bring extreme fresh coffee experience to consumers through product innovation and production upgrading. On the other hand, we will strengthen brand building to break the circle with "fresh", expand the market scale, and let us have more resources to invest in product innovation and production upgrading. The two are circulating in a positive way, forming Sumida's strategic closed loop."
< /p>Through the optimization and integration of raw materials, technology, industry and other aspects, and continuous development of "fresh" productivity, Sumida Sichuan coffee always adhere to the essence of fresh coffee. On this basis, through the continuous accumulation of brand equity, seeking the breakthrough point of brand communication, shaping a strong brand "soft power", Sumida Sichuan Coffee is constantly moving towards the national brand, and gradually realize the brand vision of "let every Chinese drink healthy and affordable good coffee".
