/ Aswen News/July 29, 2022 Guangzhou -- On July 28, 2022, the list of the 2022 Golden Wheat Quality Awards was officially announced. After product testing, quality audit, public voting, expert review and other tests, Sumida Chuan coffee with the ultimate lock fresh product force, original "six dimensional lock fresh system", stood out from hundreds of brands, its fist product - all lock fresh capsule coffee liquid won the gold wheat quality award, Sumida Chuan coffee also became the first coffee brand to win this award.
This Mai Award is known as the "Oscar of e-commerce", is the most influential and authoritative comprehensive award of e-commerce industry in China. Since 2016, with the support of the national quality inspection department, Jinmai Award has set up quality awards, aiming at rewarding enterprises that abide by quality standards, strict production safety and have a good reputation, and guiding the public to pay attention to product quality and explore quality products.
As the leading brand of hanging ear coffee and coffee liquid in China, Sumida Coffee continues to rank first in the sales of hanging ear coffee, coffee liquid and coffee powder on Tmall by virtue of its advantages of fresh quality, affordable price and convenient drinking, and has become the official designated coffee of Hangzhou 2022 Asian Games. This Golden Wheat Quality Award not only represents the national quality inspection department's full recognition of Sumida Coffee product quality, but also represents that Sumida Coffee is gradually becoming a high-quality national brand trusted by consumers.
Innovation coffee liquid lock fresh technology, enjoy high quality everything fresh
Through the insight into the essential needs of coffee users, Sumida Sichuan coffee will "fresh" as the first principle of products, created the "lock fresh coffee" category, by constantly upgrading the lock fresh technology, integration of quality supply chain, For consumers to try to restore the coffee shop fresh ground taste, the award-winning "Baitsuo fresh capsule coffee liquid" is one of its representative products.
When coffee liquid products first enter the Chinese market, most of them are cold brew coffee liquid, which needs to be stored in cold storage, and the drinking scene is relatively limited. At the end of 2018, Sumida Coffee launched normal temperature capsule coffee liquid product, becoming the first Chinese coffee brand to launch this product.
At the same time of breaking the storage bottleneck of coffee liquid from cold storage to room temperature, Sumidagawa coffee also creatively established a "six-dimensional lock fresh system" -- gathering the global high-quality origin "fresh pick" seasonal fresh beans, customized "fresh bake" curve by Japanese craftsmen, multi-stage continuous "fresh extract" 13-fold enrichment, infant milk powder grade "fresh pack", The international advanced nitrogen-filled lock fresh secret technology "fresh", one second is dissolved "fresh" experience - the ultimate lock fresh products in every capsule coffee liquid, just so that consumers can taste the coffee fresh anytime and anywhere.
At present, Baitsuo fresh capsule coffee liquid series has launched 6 flavor products, in addition to the slightly sweet flavor, the other 5 flavors including espresso, raw coconut, white peach, hazelnut, collagen do not add extra sugar, in order to meet the diversified taste needs of consumers, but also bring a more relaxed, versatile, healthy coffee experience.
In March this year, Sumidagawa Coffee upgraded the industry standard again, launched another lock fresh work - lossless lock fresh small red bar coffee liquid. Select Yunnan small-grain coffee, adopt the "lightning first road extraction" technology, zero sugar added, instantaneous extraction, to bring consumers the strongest flavor of coffee first road original flavor, but also help the development of local coffee industry.
Casting brand with quality, from product to industry
Sumida Coffee co-founder and CMO Wu Zhen said: "For Sumida Coffee, we hope to be able to 'turn on our own', return to the essence of consumer demand, steadily precipitation our product force, to bring high quality, cost-effective lock fresh coffee products to the mass consumers. At the same time, we are also continuing to deepen the construction of the supply chain system, hoping to continue to explore the upgrading of China's coffee industry and national food health."
At present, Sumidagawa Coffee has been in accordance with international high-end standards, following the concept of humanity, sustainable development principle, invested in the construction of the world's largest hanging ear coffee production factory in China, and began to put into production gradually last year. When fully delivered, the maximum annual production will reach 1.3 billion cups. It is worth mentioning that the factory is also "hidden" a lot of humanistic care, such as the factory windowsill with low eaves and long eaves, the lamp installed in the inside, in order to reduce light scattering, avoid affecting the biological clock of birds habitat at night.
At the same time, Sumida Coffee also actively cooperated with the government of Pu 'er City, Yunnan Province, fully combined the advantages of China's new coffee brands and high-quality coffee producing areas in China, and carried out a series of cooperation in raw material purchasing, product processing, brand building, market development, talent training and other aspects. In May this year, Sumida River Coffee online opened Sumida River Pu Er Douyin broadcast room, 10 days sales exceeded one million, powerful spread the value of Yunnan coffee at the same time, but also further enhance Sumida river coffee "domestic light" brand power.
With the rapid development of China's coffee market, many domestic coffee brands have sprung up like bamboo shoots. In order to free coffee from the shackles of foreign culture, Sumidagawa Coffee chose a more human route -- to be the food coffee of the Chinese people. With the vision of "making every Chinese drink good coffee with healthy and affordable price", Sumidagawa Coffee shakes the market with fresh coffee, enters the life of mass consumers, and gradually becomes one of the representative brands of retail coffee circuit. < /p>Since last year, Sumida Sichuan Coffee successfully made a successful debut by signing the Hangzhou 2022 Asian Games official designated coffee. As the first Chinese coffee brand to participate in an international sports event, Sumida Coffee will uphold the responsibility of "host coffee" and provide coffee supply and service for the event. At the same time, Sumida Coffee will continue to deepen the construction of the supply chain system, constantly upgrade the lock fresh technology, grinding product research and development, to provide mass consumers with stable quality and price friendly "ration coffee", and to "serve the country" to promote the high-quality development of national coffee, help Chinese coffee to the world stage.
