/ Daily News/July 27, 2022 Guangzhou -- With the implementation of the national "double reduction" policy, parent-child study Tours during the summer vacation have been released. Based on their own advantages, local governments and enterprises have organized cultural and tourism public education and research activities, which have achieved good results through entertaining and teaching. Among them, the practice activities of natural study of families in rural Oriental fields, which are characterized by agricultural research, parent-child research, physical education and labor quality education, have attracted the attention of consumers since its launch.
According to the reporter's understanding, "Tian Jia Jia" is a systematic accumulation of deep expertise in the field of parent-child research in the Oriental Garden for more than ten years. Since the landing of the first field paradise project, Garden Oriental has been constantly exploring, experimenting and practicing in the field of parent-child nature research. Later, it has successfully developed five benchmarking projects of field paradise, built more than 100 asset-light output projects and incubated several original IP of field paradise, which is a process of constant exploration and improvement. The company has accumulated a set of solid operation management and brand marketing system as well as a large number of research resources and education resources. It has not only cultivated a core team, but also reached strategic cooperative alliance with many platform institutions, gradually forming a powerful resource pool of the whole industry chain of parent-child natural research of the company.
In 2021, Garden Oriental began to explore the business model of parent-child nature research, preparing for the establishment of Tianjia brand segment. Starting from the construction of the first self-owned farm family parent-child class stack, we continue to excavate and summarize. After more than a year of practice, this year, by establishing a large and perfect practice base of natural research, designing high-quality research courses and research experience activities, we continue to deepen the brand of natural research of Garden East, and form its unique business model.
The field family research and education practice institutions of Garden Oriental Group include field recreation, nature experience, theme courses, parent-child accommodation, garden meals and other business segments. Relying on the rich resource pool reserve of Garden Oriental parent-child natural research industry, the current hot themes of agricultural research, parent-child research, sports research and labor quality education are focused on. It provides leisure and entertainment complex space, parent-child accommodation, characteristic catering, activity practice courses and other contents. It is a high-quality and distinctive "edutainment" research brand integrating recreation, class, accommodation and activities in a natural ecological environment. The core sub-brands are Tian Jia farm, Tian Jia parent-child class stack, Tian Jia study hall and Tian Jia life hall.
Relying on the professional content course design and operation team, platform management and operation experience, mature action-based exclusive research base and education system resources, Tianjiajia Research and education practice institution now has its own exclusive research base for K12 youth research activities and camp education, and has reached a strategic alliance with Jiangsu Provincial Education System and Association. More than ten institutions of higher learning practice and training bases have been established. In addition, based on the signature and particularity of "Tianjia" brand, Tianjia research and education practice institutions have established a series of strategic cooperation IP brands through cross-border links, such as camp and Research Paradise (base). Representative cases include Plants vs. Zombies Farm, Crazy Tractor Farm, Beaver Field Park, Peach Pig Field Park, etc.During the summer vacation, the first wave of summer "study tourism" ushered in the garden East "Tian family". A number of project bases in Pastoral East have successively carried out diversified research and practice activities, constructing a practice system of natural research and practice activities of "Tianjia".
Among them, Tianjia Farm in Chengdu Base has ushered in a new upgrade, and once again the garden is opened with a full sense of ceremony. The whole park is decorated with firefly atmosphere lights, which not only makes everyone feel the beautiful brilliance, but also advocates more people to invest in the construction of firefly protection and ecological environment protection. The "Summer of Singing" concert was prepared on site, and children were provided with "wild" camping on the big lawn, as well as wonderful and interesting research and experience activities such as grass market, Wild LIVE, football and fluorescent show.
As a parent-child micro vacation and leisure farm, Tianjia Farm adheres to the concept of advocating walking into nature, experiencing life and witnessing growth. It not only allows children to experience nature and teach through lively activities, but also allows adults to enjoy leisure and the whole family to get together. This new return further indicates the continuous innovation and vigorous development of the parent-child nature research section in the field of rural revitalization.
In Wuxi Garden Oriental Peach Village Research Base, in order to welcome the summer carnival season, the family parent-child class held a village fun three-day camp, peach fun one-day camp, six arts two-day camp and other research summer camp activities, so that children can explore the world in the countryside, harvest all-round development in the team. In addition, Tian family parent-child class library linkage plant war zombie park, unlock more research base fun projects, water gun battle, doll interaction, lawn games, let children learn knowledge and enjoy the summer time in the garden.
As one of the core sub-brands of "Tianjia", Tianjia Parent-child class stack is the third innovative classroom space of "travel +" learning, and an exclusive children's learning and fun center. Relying on the research base of Wuxi Garden Oriental Peach Village, Tianjia Parent-child class Stack has mature practical education field and research experience resources. In the future, it will become a new brand of parent-child research and quality education for teenagers targeting at preschool to primary and secondary schools (K12) as the main customer group.
In Nantong Urban Agricultural Park, Garden Oriental gives full play to the advantages of professional research content course design and operation team, combines local characteristics and children's growth needs, and organizes a series of summer camp theme activities, such as parent-child camp and independent camp, among which parent-child camp and dolphin camp take knowledge popularization and agricultural experience as the theme. We will carry out special summer holiday activities of picking up rice fields. In conjunction with Nantong Green Town, Nantong Urban Agriculture Park "Little Green Seedling" nature education base was established to create a four-season classroom. It is reported that Nantong Tian Home Study Hall will be open for operation at the end of August this year, when it will bring more wonderful wild research experience.
"Parent-child research is a new fulcrum to leverage rural revitalization. Pastoral East has been increasing efforts to promote the innovative development of parent-child research." The operation manager of Tianjia Research and Learning Company told the reporter that the Garden Oriental aims to continuously export the research and practice experience content with characteristics, quality and entertaining to the industry through Tianjia, a mature and professional brand of natural research and learning, create a new direction of research and learning, and help rural revitalization.
< /p>< /p>Garden Oriental Group is the pioneer of garden complex and the practitioner of urban-rural integrated development. It adheres to rural revitalization and urban-rural integration and aims to realize the vision of "letting people live happily between urban and rural areas". Founded more than ten years ago, the company has been deeply engaged in Jiangsu, Zhejiang, Shanghai and Chengdu-Chongqing regions. It has developed and operated more than 10 rural cultural tourism development projects, and provided foreign services for more than 40 rural revitalization, urban-rural integration, cultural tourism projects. It has more than 20 business brands and more than 100 cooperative partners.
