/ Aswen News/July 26, 2022 Guangzhou -- The Second China International Consumer Goods Expo (hereinafter referred to as the "Consumer Goods Expo") will be held at Hainan International Convention and Exhibition Center from July 26 to 30. The Expo is an important platform to promote the communication between domestic and foreign markets, smooth the domestic and international double cycle, promote consumption upgrading and consumption return, and lead the global consumption fashion. Beijing Daoxiang Village was once again invited to participate in the exhibition as a representative of Chinese time-honored brands to show the charm of the brand and spread Chinese traditional food culture.
It is understood that the Expo to "sharing open opportunities, create a better life" as the theme, adhere to the "fine line" positioning, focusing on "high, new, excellent, special" consumer products. At the exhibition site, Beijing Daoxiang Village brought the "Beijing Eight Pieces" gift box with the charm of the capital, the Guochao style products launched by the "Zero Store", the Beijing Internet celebrity punch card, and all kinds of high-quality Beijing cakes.
"Jing Eight Pieces" is not the first time to participate in the exhibition, this pastry gift box from the imperial palace, once disappeared in Beijing for more than 50 years, deeply loved by the majority of customers. In order to restore the gift box, Daoxiang village in Beijing spent nearly a year researching and adjusting it by consulting a large number of ancient books. At present, the cumulative sales of the eight pieces series of products has exceeded 10 million boxes, and it has become a unique and authentic "gourmet business card" of Beijing flavor, a household name of "Beijing specialty", and an "intangible cultural heritage" of living inheritance.
In addition, Daoxiang Village in Beijing has also brought many creative products of "Zero shop". Lion door pier, leading door ring, Wenplay walnut...... These shapes with the cultural symbols of Beijing are integrated into a vivid piece of Guochao cake; Tiger tiger cute animal, panda cute animal... These adorable pastries are made using the most advanced 3D printing technology; Jujube flower ornaments, jujube flower crisp pillow, creative refrigerator stickers... These new ideas full of creative products, is widely concerned, the scene attracted a lot of viewers to consult and buy, take photos of the circle. < /p>"Hong traditional culture, build cultural confidence". Daoxiang Village in Beijing, founded in 1895, has a deep history of more than 120 years. The production and operation of Daoxiang Village covers the core products of Chinese traditional "Four hours and three festivals", "24 Solar terms", as well as the characteristic traditional food and other core products with profound cultural heritage. It is a well-known "Chinese time-honored brand" at home and abroad. This time, through the international platform of the Consumer Expo, we can not only strengthen the extensive exchanges with various industries and groups, but also further continue, spread and blossom the traditional Chinese food culture, contributing to the cultural confidence.
