The opening of 2024AWE is imminent, and Midea's Chiyan Daoxiang 0-coated rice cooker is about to make a big debut - News Release

2024-03-14 14:11 0

/PRZWT/Shanghai, March 14, 2024 - From March 14th to 17th, the highly anticipated 2024AWE China Home Appliances and Consumer Electronics Expo will open at the Shanghai New International Expo Center. This exhibition, with the theme of "Smart Technology, Create and Enjoy Life", focuses on technology, innovation, wisdom, health and other technical fields, and fully displays the latest achievements of cutting-edge technology in home appliances and consumer electronics industries. As a leader in the home appliance industry, Midea will bring a new product of Chiyan Daoxiang 0-coated rice cooker to the scene, with a new upgrade of 0-coated Daoxiang wind condensate anti-stick technology, Daoxiang fresh air ring, third-generation rice grain activation technology, Chiyan double heat source and other innovative technologies, to restore the new rice fragrance healthily and naturally.

Chiyan Daoxiang 0 coated rice cooker is about to debut, and the new product highlights are the first to see

Rice cookers, as the standard of modern households, have long since flown into the homes of ordinary people. However, many consumers report that the rice cooked now always has a "stale taste", and they can no longer taste the rice aroma when they were young. This is mainly because many of the rice sold on the market are blended with new and old, which greatly reduces the taste of rice. At present, most rice cookers on the market have a layer of anti-stick coating. In case of improper use, the anti-stick coating may fall off and come into contact with food, causing many people to worry that it is not good for their health.

It is reported that in response to user pain points, Midea continues to iterate and innovate on the basis of creating the "Daoxiang" series of rice cookers. It will release the Chiyan Daoxiang 0-coated rice cooker at this year's AWE exhibition. The biggest highlight of this product is that its inner tank adopts 0 coating + Daoxiang wind condensate anti-stick technology. Not only is the inner tank made of maternal and infant grade 316L stainless steel, but the upper cover of the rice cooker and the steamer are also made of 304 stainless steel, so that the materials that can contact the rice are uncoated. The global uncoated design makes the product healthier and wear-resistant. In order to solve the common problem of rice sticky pan in stainless steel liner, the newly upgraded rice fragrant wind condensate water anti-stick technology uses texture structure and air cooling system to form a condensate film in the liner, which can reduce rice adhesion. At the same time, the whole tank adopts three-layer integrated material, uniform heat conduction, and with a warm fire anti-stick temperature control curve, effectively crack the problem of stainless steel liner scorched sticky pan, so as to better protect the user's diet and health.

In addition, in terms of the taste of cooked rice, Midea's Chiyan Daoxiang 0-coated rice cooker adopts Daoxiang fresh air ring and the third-generation rice grain activation technology to study the new Daoxiang cooking curve. After the rice is awakened, the Daoxiang fresh air ring wind wheel starts to precipitate the aged substances, and then activates the rice grains through activation and fragrance, and restores the new rice aroma. At the same time, in order to improve the taste of rice, the product also has Chiyan three-dimensional double heat source technology. The upper cover is heated and the bottom large-fire bowl-shaped IH forms an inclusive IH heating, which increases the heating area of the rice, making the rice more evenly heated. The independent heat source on the upper cover can make up the rice at high temperature, and the cooked rice is not easy to be cooked, giving users a more natural and sweet taste.

Focusing on creating five-star sweet and good rice, healthy and natural restoration of new rice aroma

As the staple food of daily life, rice is of great significance to improve the quality and taste of rice for Chinese people's diet and life. As a pioneer in the field of rice cookers, Midea has been focusing on rice cooker Product Research & Development for 30 years, always taking user requests as the core, constantly innovating and breaking through, continuously improving the cooking experience of rice cooker products, committed to bringing the ultimate taste to users, and carefully creating "fragrant, sweet, loose, waxy and moist" five-star sweet and good rice.

This time, Midea's R & D and innovation of a new generation of Chiyan Daoxiang 0-coated rice cooker combines the global 0-coating design with a number of innovative technologies such as Daoxiang wind condensate anti-stick technology, Daoxiang fresh air ring, third-generation rice grain activation, and Chiyan double heat source to stimulate the original rice fragrance of rice, allowing users to return to the rice fragrance of "firewood rice" as a child. At the same time, the 0-coating more highlights the attention to user health, refreshes the user experience again, and brings a new paradigm of high-quality healthy eating life, allowing users to feel the new taste experience of "Midea's national pot, rice is a little fragrant". It is foreseeable that with the release of this product, it is bound to lead the new trend of science and technology in the field of rice cookers again. Let's look forward to the debut of Midea's new Chiyan Daoxiang 0-coated rice cooker, and more related products, black technology, let's wait and see!

Source: Corporate press release
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