/ Aswuntong/July 25, 2022GUANGZHOU - On July 25, Meiji Baiyue Yiyou series of yogurts released a brand new advertisement, officially announced Chinese actor Wu Lei as its spokesman, Meiji Baiyue Yiyou for consumers to choose the right lactic acid bacteria according to different needs.
Meiji Baiyue Yiyou series yogurt contains "Meiji Baiyue Yiyou R-1 flavor sour milk" and "Meiji Baiyue Yiyou LG21 flavor fermented milk" two products, relying on Meiji long-term professional lactic acid bacteria research results, these two yogurt since the market is widely popular, for consumers to bring more choices in the diet life.
In the new Meiji Baiyue Yiyou series yogurt advertising, spokesperson Wu Lei incarnated challenge worrieless LG21 "lactic acid Jun" and power R-1 "lactic acid Jun", observe modern people's living habits, and based on their own needs under different circumstances, provide different choice suggestions. As the film Meiji Baiyueyiyou spokesperson Wu Lei said, Meiji Baiyueyiyou series yogurt, according to different needs, choose the right lactic acid bacteria.
This Meiji Baiyue Yiyou series yogurt official announced Wu Lei as the spokesperson, is also the first time the brand appointed spokesperson in China. Wu Lei is popular for his sunny, healthy and positive personal image and his excellent acting skills in many films and TV dramas. Since its establishment, Meiji brand has always been committed to providing consumers with delicious, happy, safe and secure products, and to high degree of professionalism and focus on continuous research and development, the concept between the brand and the spokesperson happens to coincide. In the future, Meiji Leyi will work with spokesman Wu Lei to advocate a more reasonable and healthy lifestyle and face life challenges with more vitality.
< p> In Japan, Meiji as a century-old enterprise, has always been committed to making contributions to the healthy life of consumers with food. In its hundred years of history, it has been particularly devoted to the study of lactic acid bacteria. Meiji has accumulated more than 70 years of experience in lactic acid bacteria research, and currently has a library of more than 5,000 strains of lactic acid bacteria, published a number of international papers, and obtained a number of international patents. < / p > < p > as the crystallization of the Meiji lactic acid bacteria research - "Meiji プ ロ ビ オ ヨ ー グ ル ト" (Meiji hk le yi gifted yogurt series), on sale in Japan in 2000 the first yogurt "Meiji プ ロ ビ オ ヨ ー グ ル ト LG21" as an opportunity, in Japan created "by the characteristics of lactic acid bacteria to choose yogurt" new culture, It also opened up the market for probiotic yogurt. After the launch of the "Meiji プ ロ ビ オ ヨ ー グ ル ト R - 1" is to get the support of the broad masses of customers, occupied Japan 2020 sales of the first drink yoghurt does the throne. The "Meiji プ ロ ビ オ ヨ ー グ ル ト" became one of the representative of the Japanese yogurt.
In recent years, Chinese consumers have become more and more health conscious. Under the influence of this, the yogurt market has also expanded dramatically. The consumption of lactic acid bacteria has also attracted attention as a safe and easy way to eat healthy. Meiji conform to the trend, decided to officially sell in China "Meiji Bai Yueyi series" products. In the face of a large number of consumers concerned about health, Meiji to "create a new concept of yogurt" as the slogan, in China also advocates the implementation of the culture of "choose yogurt through the characteristics of lactic acid bacteria", to open up the special probiotic yogurt market. Meiji hope in the future, with the "Meiji Baiyue Yiyou series" products, for Chinese consumers to make more contributions to the healthy diet life.
< /p>※ Data Source: According to INTAGE SRI, Meiji Probio Yogurt R-1 Drink Type sales in Japan from January 1, 2020 to December 31, 2020 No.1
