/PRCWT/Shanghai, November 6, 2023 - Last weekend, Meiji Chocolate Land brought its new products to Raffles Changning, Shanghai, to create a fantasy "Meiji Chocolate Land" pop-up to try new products. This event is another breakthrough after Meiji Chocolate Paradise successfully held flash MOBS in Beijing and Guangzhou, attracting a large number of chocolate lovers to try new products and punch in new ones.
"Meiji Chocolate" not only improved the original chocolate products, a new upgrade to the cocoa content of 50%, 60% dark chocolate, but also introduced a cocoa content of 70% dark chocolate and a new strawberry flavor. This has increased the bar chocolate product family to 6 flavors, namely: classic flavor Meiji milk chocolate, rich and creamy Meiji special strong milk chocolate, sour and sweet girl heart full Meiji strawberry chocolate, Meiji dark chocolate 50%, Meiji special pure dark chocolate 60%, Meiji ultra-pure dark chocolate 70%. The new upgraded flavor brings more surprises for chocolate lovers. Among them, Meiji Dark chocolate is 50% Dominican cocoa beans, with a light taste of cinnamon and raisin aroma. Meiji Pure Dark chocolate, 60% made from Ecuadorian cocoa beans, has a floral, fragrant taste with a bitter aftertaste. Meiji ultra-pure dark chocolate 70% use of rare Venezuelan cocoa beans, the entrance of deep alcohol and strong flavor, with a light aroma like roasted nuts. In addition, the newly upgraded packaging indicates the origin of the cocoa beans of each dark chocolate, and also indicates the cocoa content, which is easier for consumers to choose.
With the theme of "Meiji Chocolate Paradise", consumers can not only taste delicious chocolate on site, but also participate in a variety of interactive activities and innovative set design, enjoying the silky taste and new interactive experience brought by chocolate. This not only enhances consumers' recognition of the product, but also enhances the popularity of the Meiji brand in the minds of consumers.
"Meiji Chocolate Land" is set up like a fairytale world, with Ferris wheels, small trains, chocolate waterfall mountains, chocolate rivers and huge cocoa beans forming a dreamlike landscape. This unique set has attracted many consumers to come with their families to punch in and immerse themselves in the dream world of "Meiji" chocolate. Not only did they take creative photos and taste new chocolate creations, but they also shared their feelings and insights on the flavors and made happy weekend memories.
Consumers participating in the activity can not only get six flavors of Meiji chocolate portable bag for free, a total of 20,000 portable bags were distributed on site, so that more consumers know and experience the new taste of Meiji chocolate. The lucky winner has the chance to win the first prize: Meiji Chocolate dress with 6 flavors, the second prize: Chocolate dress with 3 flavors, and the third prize: Chocolate dress with 1 bag. In addition, there is also a participation prize, and consumers can receive a free Meiji chocolate single pack 1 piece. Let the present consumers have the opportunity to taste a variety of flavors, rich layers of new products. In the cocoa atmosphere of "Meiji Chocolate Paradise", consumers can immerse themselves in the world of chocolate and enjoy sweetness and pleasure.
The flash mob of Meiji Chocolate Paradise not only brought consumers a taste of new products, but also added a strong ink to the popularity and influence of Meiji chocolate brand. It is believed that with this series of successful flash mob activities, Meiji chocolate will set off a new craze in the chocolate market.
