/ Daily News/Guangzhou, July 25, 2022 -- It is almost difficult to judge whether a brand can make money from acting as an agent without complete information. Mr. Liu, the dealer in Hunan, said frankly that at the beginning of 2021, he acted as an agent for a brand and selected the three products with the best sales by recommendation. We thought that sales would continue to rise, but the result was worse and worse month after month, which did not meet the performance promised by the brand. Mr. Liu was puzzled: "The three products of their brand sell very well, why can't they sell to me?" Industry insiders said: Join a brand, only consider the product offline market sales is far from enough. If you are ready to join or agent a brand, then you should first understand all the information, and then from an operator's point of view, to think about the product in the market, risks and benefits. Generally speaking, the measurement criteria depend on three factors - strength, consumer evaluation, policy and service. Strong enterprise and brand strength dealers should first examine the strength of the enterprise and brand before acting as a brand agent. A strong enterprise and brand, in order to better guarantee the product in research and development, production and sales and other links are not disjointed, to provide strong support for the future development of dealers. Agent Mr. Liu in understanding these, the goal is very clear, he decided to investigate the strength of the enterprise, if the enterprise does not have a certain background and scale, he will not choose.
Mr. Liu took a high-speed train from his hometown Hunan to our factory in Hubei Public Security for a field trip. As soon as you get out of the car, you will be greeted by the neat and clean factory environment. The factory area is very large, mainly divided into workshop, canteen and activity area, etc. Mr. Liu walked and chatted with the reception staff, and had a general understanding of the development history of Kuwo. Entering the exhibition hall inside the factory, a wide variety of products show the product changes from 2011 to now. Later, Mr. Liu visited the lab, production area, delivery area and other places, and also talked with Kuwo's production manager, seemed to have the answer in mind. "This company has 18 years of experience in the research and development, production and sales of children's drinks, as well as such a large own factory and its own scientific research team, the strength is certainly not to be said. Plus, Kuwo Nutrition has been a bestseller for 11 years, so it's worth a try." A mere field trip was not enough for Liu to put the idea of cooperating with Kuwo into practice: "What we care most about as agents is the product, and whether the product is good or not directly determines whether we can make a performance." How do you tell if a product is good? One of the most important factors is consumer ratings. Because the final decision is in the hands of consumers, you have to cater to the psychology and needs of consumers, in order to get more benefits. For children's drinks, parents and children are consumers. Parents pay more attention to the quality of the product, while children pay more attention to the taste of the product.After returning to Hunan, Mr. Liu soon received Kuwo nutritious children's growth milk drink from the factory. Mr. Liu tasted two different flavors of nutrition, the texture is very smooth, the taste is very good. Then, he invited the children of his relatives and friends to "taste". The children liked it very much, because eight kinds of nutrients were added in it, and the parents were reassured to give it to their children. Although friends on nutrition are very high evaluation, but if the market does not like such products. Therefore, Mr. Liu did a series of local market research on the target group, and indeed received a lot of praise from consumers. One mother said she was relieved to give it to her child when she saw that it contained eight nutrients and no preservatives. The child drank it once and fell in love with it. Every time he drank it, he would clamor to buy a new one. After learning this, Mr. Liu was even more determined to cooperate with Kuwo. He says he has one last step to take -- to understand Kuwo's policies and services. Franchise policy and service is good since it is to agent the brand, franchise policy is very important, especially preferential policies, good service brand, more favored by dealers. When Mr. Liu first came into contact with Kuwo, he was very interested in the shape of the bottle and the design of the pacifier with more nutrition. However, at that time, Mr. Liu only from the official website preliminary understanding of Kuwo's joining policy. After a field trip, product tasting and market research, Mr. Liu decided to talk to the investment manager in detail. "Join no threshold, product gross margin is good, if the completion of the annual task, there is a high rebate." Mr. Liu is at ease with such preferential policies. In this way, in July 2021, Mr. Liu finally agreed to cooperate with Kuwo. Kuwo also did not let Mr. Liu down. The sales volume of nutrition in one month reached more than 200,000, which strengthened Mr. Liu's confidence. In fact, many dealers will choose to cooperate with Kuwo for the second, third, and even the fourth and fifth years. The reason why they choose Kuwo again is good service.
< /p>Mr. Liu said: "Take the promotion for example, when signing the contract, the investment manager promised to provide me with a full range of implementation plans, materials and personnel support, to be honest, I did not believe it at that time, after all, many brands have promised this before, but failed to deliver. What's more, they have to help me do it together, manpower, material resources, time, money, cost can be quite a lot." To Mr. Liu's surprise, cool me according to the original promise to fulfill, which makes Mr. Liu more optimistic about cool me: "an honest enterprise and brand, I would certainly like to continue to cooperate with it." Also willing to continue cooperation with Kuwo is another dealer Ms. Cao. "What attracted me the most was how to store the goods and how to sell them," Cao said in an interview. "To be honest, I'm not very good at these things. They solved it for me very quickly. I've rarely seen a brand with such good service and sales are good, so I'd love to continue." For the trust and affirmation of the dealers, the founder of Kuwo feels the responsibility on his shoulders is very heavy, but also more motivated: "As long as the dealers can follow the way we develop, Kuwo and Kuwo dealers will certainly achieve a win-win situation."
