Wei brand new Blue Mountain hot-selling debut CCTV "car night", hand in hand with Harbin to create a winter feast

2024-12-31 17:10 0

/PRZWT/December 31, 2024, Harbin - Breaking the ground and Lingyun are rising, and the cold drives Sanjiu to lead the way.

In December 2024, Great Wall Motors' Wei brand new Blue Mountain achieved another great result. In the 51st week, its sales volume ranked first in the market segment, and it was shortlisted for the 5th Auto Wind and Cloud Festival of China Central Radio and Television Station with excellent product and technical strength. In addition, Wei brand new Blue Mountain also appeared in Harbin Ice and Snow World, bringing a lot of benefits to meet you this winter.

Authority and market endorsement, the new Blue Mountain was shortlisted for CCTV's "Car Night"

The China Automobile Festival is an annual car selection ceremony organized by the Central Radio and Television Station and specially planned by the Financial Program Center of the Central Radio and Television Station. It aims to "select the annual models that are recognized by consumers, have market guidance and reflect future trends for the Chinese market". Since the first edition was held in January 2021, the China Automobile Festival has been successfully held for 4 sessions, and the fourth session will be held in January 2025.

For the domestic automotive industry, being selected as the annual model of the China Automobile Festival not only means gaining recognition from the automotive industry authorities, but also reflects the user's reputation in terms of safety, intelligence, power performance, handling stability, and cruising range.

This year, Wei Brand's new Blue Mountain, which stood out among many participating models, is the only domestic new energy medium and large six-seat SUV in the list, relying on its strong hard power based on advanced technology. In particular, Wei Brand's new Blue Mountain's Hi4 performance version, which adopts an intelligent electric hybrid four-wheel drive architecture specially designed for family cars, is the flagship power for urban products in the product series. It can easily deal with scenarios such as general bad roads, crossing, and low attachments, and truly realizes "optimal efficiency in all working conditions, and worry-free driving in all scenarios".

Being selected for the China Automobile Festival is undoubtedly a sign that Wei Brand's new Blue Mountain has been recognized by the market. But this is not the end of Wei Brand, but the starting point for this brand to face the future. Especially in 2025, when the competition landscape of the new energy vehicle market is changing, I believe that Wei Brand and the new Blue Mountain will continue to carry forward the spirit of craftsmanship and present better and better products for the majority of consumers, living up to the expectations of the outside world.

Technology is king, laying the foundation for sales

Looking back at the entire 2024, the sales feedback from the market is undoubtedly the best recognition of Wei brand's new Blue Mountain technology by consumers. Taking the 51st week of 2024 (December 16-December 22) as an example, Wei brand's new Blue Mountain achieved another great result in the consumer market, selling a total of 1769 vehicles, firmly ranking in the first echelon of the market segment.

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The ability to stand out in the market competition is due to years of technological accumulation based on Wei brand.

In terms of power and battery life, Wei Brand's new Blue Mountain has three advantages of "running faster, running more efficiently, and running farther", namely: the 0-100km/h acceleration time is only 4.9s, which is equivalent to the level of 4.0 displacement of fuel vehicles; the WLTC fuel consumption in the lowest state of charge (L/100km) is 6.5L, which saves 1L of oil compared with similar competitors in the market; the maximum battery power is 52.3kWh, and the WLTC comprehensive cruising range is 1343km.

In terms of driving experience, Wei Brand's new Blue Mountain high-computing power domain control platform based on Orin-X is equipped with 27 smart sensors to create a high-end hardware base for leading technology routes. The third-generation intelligent driving system Coffee Pilot Ultra (CP Ultra for short) carried by Great Wall Motors has the characteristics of strong perception, heavy safety, and fast iteration. Not only that, the system can also achieve independent learning and rapid growth, bringing users an intelligent travel experience without high-precision maps, full scene coverage, and point-to-point navigation.

In the field of car machines, Wei brand new Blue Mountain relies on the powerful performance of Coffee OS 3 smart space system, full-stack self-developed Coffee AI Sound immersion intelligent sound system, and 15.6-inch 2.5K ultra-high definition dual screen, the same level up to 17.3-inch 3K ultra-high definition rear entertainment screen, large 29-inch SR-HUD, 12.3-inch 2K high definition instrument screen, all-round to meet the user's high-quality needs for entertainment and driving.

It can be said that the reason why Wei brand new Blue Mountain can achieve great results in the increasingly competitive market and withstand the rigorous test from consumers is Blue Mountain's continuous accumulation and application of related technologies, as well as its unremitting support for the "user-oriented" concept.

Join hands with "Erbin" to start the journey of building dreams on ice and snow

After last year, "Erbin" has become the top of the Internet again - and this year, the Ice and Snow World has created a dream ice city that seems to be a different world, proving to the outside world the concept of Harbin Cultural Tourism "customer first". In the automotive field, Wei Brand's new Blue Mountain has also turned into a "pet powder madman", and will join hands with Harbin Ice and Snow World at the end of the year to deliver more surprises to tourists and consumers.

From December 24, 2024, Wei Brand's new Blue Mountain will join hands with the Ice and Snow Capital to start the "Good Life One Step to Wei" activity.

On Weibo, bring #Better Life One Step to Wei #topic, forward, comment, and like Wei Brand New Energy's official prize interactive Weibo to share the travel Harbin plan, or share the 2025 wish in the comment area of Xiaohongshu Wei Brand New Energy's official interactive notes in the format of "_____ One Step to Wei", that is, have the opportunity to win "Harbin Ice and Snow World" tickets. A total of 20 tickets are available, and the number is limited on a first-come, first-served basis.

Before the "Harbin Ice and Snow World" closes, go to the Blue Mountain Cafe in the park and share live videos or photos in Douyin, with #Better Life Step to Wei label and Wei brand, publish original content to receive Wei brand coffee and exquisite surroundings.

Also on the Douyin platform, from December 24th to December 30th, the Wei brand new Blue Mountain test drive experience video, the new Blue Mountain daily car experience video, or the new Blue Mountain winter car guide video will be released, etc., bringing #Bright Life One Step to Wei and Wei Brand will be regarded as participating activities. On January 1, 2025, the top 25 authors who meet the rules will be issued "Harbin Ice and Snow World" tickets according to the video popularity of the Douyin platform.

Looking forward to this winter, more friends will be able to clock in Harbin Ice and Snow World or participate in activities, and open a new energy vehicle experience with Wei Brand's new Blue Mountain! Also looking forward to 2025, Wei Brand's new Blue Mountain can move forward hand in hand with more friends who love life and leave more wonderful memories together!

Source: Corporate press release
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